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Prime Day 2025: The best early deals to shop ahead of Amazon's July sale
Prime Day 2025: The best early deals to shop ahead of Amazon's July sale
Rick Broida
These Prime Day deals have been extended.(Yahoo Tech)
On paper, Amazon Prime Day 2025 ended Friday night. But here's the funny thing: Many of the deals are still going strong. That includes such bestsellers as the AirPods Pro 2 and the latest iPad, some of the best tech deals still sitting at all-time lows. So if they've lasted this long, they'll just run straight through the weekend, right? Not necessarily! If anything here is still on your shopping list, scoop it up right now. We may not see these prices again until Black Friday — or, given the uncertainty around new tariffs, maybe not ever.
Note: Some discounts require an Amazon Prime subscription. And while we continually monitor pricing and availability, prices often change without warning and products sometimes sell out.
There's a reason for the hype surrounding the latest iteration of these top-rated earbuds — many reasons, in fact. For starters, they offer rich, crisp sound and superior noise cancellation, allowing you to enjoy music, podcasts, audiobooks and more without outside commotion getting in the way. This model lets you control the volume simply by swiping the stem, and you'll receive four pairs of silicone tips in different sizes for customized comfort.
Our tech editor, Rick Broida, named these "best wireless earbuds overall," saying, "What you get here is even better ANC, a bump in battery life, extra-small ear tips for users with smaller ears and an adaptive-audio mode that adjusts noise-cancellation and transparency modes based on the sounds around you. Meanwhile, Apple's charging case now has a speaker (for use with Find My) and a USB-C port in place of Lightning (the better to match with the USB-C iPhone 15)."
If you don't like that feeling of having something wedged in your ear and don't need active noise cancellation, these buds are the way to go. How are they different from the previous generation? The shorter stem gives them a cleaner look, and the new quick-press controls mean no more fumbling to pause your tunes or take a call. Plus, they fit better and stay put, so you won't have to keep adjusting them while you're at the gym or running to catch the train.
Looking for a bit more out of your AirPods (like active noise cancellation and transparency mode)? The AirPods Pro 2 are also on sale right now, for just $169 (down from $250).
Scoring a new MacBook on sale is always a win, and this price is as low as this model's ever been marked down to. According to Senior Deals Writer and tech whiz Chris McGraw, "This version features the latest generation M4 chip, meaning you'll get a much more powerful computer with everything else you love about the MacBook Air, including its outstanding 18-hour battery life and gorgeous 13.6-inch screen."
The newest iPad is an ultra-light, thin tablet that's powerful enough to replace your laptop for most tasks but slips into your bag with room to spare. With a spacious 11-inch Liquid Retina display, you're swiping and scrolling in vibrant color and sharpness that makes any screen that came before it feel like an old tube TV.
If you've got a habit of toggling among a dozen apps, streaming videos and replying to messages simultaneously, you're in for a treat. This iPad is ready to keep up with whatever you throw its way. And if you're into gaming, the graphics capabilities mean you can play even demanding games without dropping a frame.
Despite the existence of XM5 and XM6 successors, Sony's XM4 headphones are alive and well — and still very popular among audiophiles. These are just a few bucks above their earlier Prime Day low.
This TV already has a ton of features going for it, but it also supports AirPlay. If you're an iPhone, iPad or Mac user, you can stream content straight from your device to the TV.
This is going to sound hyperbolic, but I am madly in love with my Hisense CanvasTV. Every time I walk into the room, it's displaying a different work of subscription-free art. It's not only priced far below Samsung's Frame TV, it also comes with an actual frame — no extra charge for that. Stay with me on this: Even if you don't use it as your full-time TV, it's great to have just as an art-cycling wall decoration.
Ready for a streaming upgrade? Amazon's Fire TV Stick 4K will likely make your TV viewing experience faster (thanks to improved Wi-Fi) and more convenient (thanks to AI-powered voice search). There's a reason this thing has a 4.7-star average rating from over 70,000 (!) buyers; it's powerful, reasonably easy to use and — thanks to this early Prime Day deal — 50% off. (OK, that's three reasons. But you get it.)
Behold the pleasant surprise that is the Baseus Bass BC1, a cuff-style open-ear headphone that we just started testing — but so far, so good. Comfy fit, decent sound, more bass than we expected and a price tag of just $23 (with Prime Day discount and promo code).
Grab these before they jump back up to their already-pretty-amazing regular price of $40.
At a whopping 50% off, this robovac is down to just $100 and can cruise under couches and chairs without you having to lift a finger. And if you do want to control it? There's an app for that, so kick back and enjoy those clean floors.
All-time-low-price alert! If you prefer headphones to earbuds, this is a deal worth considering. "Expect rich, balanced audio with clear highs and punchy bass that’ll make your playlists pop," says Senior Deals Writer Chris McGraw, who specializes in all things tech. "They pair seamlessly with Apple devices, offer up to 40 hours of battery life and are as portable as they are comfortable, making them perfect for life on the go."
Even Oprah has to try out different headphones until she finds a pair that checks all of her boxes. Even so, there's one brand she turns to time and time again: Beats. She included the Powerbeats Pro wireless earbuds on her 2019 list, but this over-the-ear pair is a more recent pick. "Some of us are over-the-head-headphone people, and if you know one of them, these are the best of the best," she raved in 2023.
This pair boasts a 40-hour battery life, noise-cancelling capabilities and maximum comfort. Plus, it's over 40% right now.
It's hard to justify spending hundreds of dollars on an iPad when Amazon's 10-inch Fire HD tablet can be had for just $70. That's the lowest price on record for this model, by the way, and while it may lack some of the iPad's spit and polish, it can perform just about all the same tasks. Heck, you could buy four and still end up paying less than you would for a single iPad.
If you're looking to learn more, check out our roundup of the best tablets for 2025.
For just $70, you get not only the top-rated Ring doorbell (which runs on a rechargeable battery and therefore needs no wiring), but also an indoor security camera. That's an awfully good deal on a bundle to jump-start your smart home-security system.
"Alexa, find me a deal on... yourself." The Echo Pop is a compact smart speaker that's perfect for nightstands and other spots where you don't need big, booming audio.
Note that while this isn't the lowest price on record for the Pop, it's close — and still an objectively good buy if you just want a basic Alexa speaker. Also, for just $5 more, you can get the Pop bundled with an Amazon Basics Smart Color Bulb.
This isn't exactly a high-tech item, but it solves one of life's biggest annoyances: mosquito bites. Just cover the bit with the suction cup and pull back on the plunger; if you catch it early enough, it should remove most of the venom that makes you itchy. These things rarely go on sale, and this price is actually the lowest on record.
Been dyin' to try a Dyson? Not all deals from this splurge-tastic brand get my attention, but this $120 markdown sure did. This highly rated model is down to its best price in months and features a Max cleaning mode to spot-treat areas that need more attention. Got pets? The included hair-screw tool sucks up fur without getting tangled.
Home & Garden Writer Kristin Granero tested this vac, saying it's "among Dyson's more compact and budget-conscious Dyson models ... The vacuum maneuvers effortlessly over and around rugs and hardwood floors, and the hair screw tool worked miracles when it came to tight corners and detailing pet-loved couch interiors. ... We suggest it for smaller spaces with hardwood floors or shallow carpets and quicker jobs."
If you've been tempted to splurge on one of these bad boys, this all-time-low price drop might be a sign that the time is now. You'll feel like you have your own personal smoothie shop with this best-in-class blender, which boasts a 2.2-horsepower motor.
It'll effortlessly blitz up ice and frozen fruit, though you could also use it for whizzing up sauces or even grinding up meat. From soup to nuts (as in, homemade nut butters), this workhorse will level up your meal prep like no other.
If thicker-looking tresses are what you're after, celebrities (and thousands of Amazon shoppers) rely on this top-rated trio. Formulated with nourishing ingredients that can help improve circulation while stimulating hair follicles, this set includes three months' worth of shampoo, conditioner and a scalp care and hair thickening treatment — all for the best price we've seen in months.
As someone who has dealt with back problems caused by everything from mountain biking to yard work, $34 is a small price to pay if it saves you from being sidelined with a back injury. Plus, you'll be less fatigued with a tool like this, so you can get the job done faster.
Don't be fooled by the unassuming tube: This is among the most-loved lipsticks of all time. It's moisturizing, universally flattering and would also make an incredible gift. Act fast, though: This iconic beauty staple often sells out, and it's on rare sale.
These are no longer available as of Saturday morning.
Live coverage is over304 updates
John Falcone
AirPods 4: $89, originally $129
AirPods 4 ($89, originally $129): Apple's baseline earbuds have an "open" design, so they're ideal for folks who don't want their ears fully blocked while listening to music. You can step up to the noise-cancelling versions for $30 more, but either one you choose are still at their all-time Prime Day low price.
John Falcone
Beats Studio Pro: $170, originally $350
Beats Studio Pro ($170, originally $350): The top headphone in Beats' line delivers up to 40 hours of battery life, full active noise cancellation and works equally well with iPhones and Android phones. And it's still down to its all-time Prime Day low of $170 — a whopping 51% off.
John Falcone
Moto G Play 2024: $110, originally $150
Moto G Play 2024 ($110, originally $150): Need a replacement smartphone, or something to let the kids noodle around on without getting into your work email? This Moto G Play is a solid Android offering with a spacious 6.5-inch screen, and it's now even cheaper than it was on Prime Day.
Rob Webb
Meta Quest 3S: $250, originally $300
Meta Quest 3S ($250, originally $300): Ready to dip your toes into the virtual pond? The Meta Quest 3S is the company's entry-level headset, aimed at giving you virtual- and mixed-reality fun without busting your wallet. For $250, it's not a far cry from its usual $300 price, but it's the lowest we've seen on Amazon since its release in late 2024. Not a bad deal if you've been wanting to give virtual reality a spin.
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John Falcone
AirPods Pro 2: $149, originally $249
AirPods Pro 2 ($149, originally $249): Apple's top earbud headphones offer active noise cancellation, transparency mode, USB-C charging and a snug, customizable fit. And they're still at their all-time low Prime Day price: a whopping $100 off.
John Falcone
Eufy 11S Max robot vacuum: $140, originally $280
Eufy 11S Max robot vacuum: $140 (originally $280): This slim and trim Eufy robot vacuum, standing just 2.85 inches tall, is short enough to duck under the depths of your living room sofa you haven’t moved in months to suck up pet hair, crumbs, and whatever other debris is hiding. It runs for up to 100 minutes on hardwood using adaptive suction and keeps things nice and quiet. One thing to note: there’s no Wi-Fi or app support. You control it the old-fashioned way: with the remote or the buttons on top. This price is back to its Black Friday low.
John Falcone
Beats Solo 4: $98, originally $200
Beats Solo 4 ($98, originally $200): The current Beats on-ear headphone has a lot of competition at its usual $200 starting price. But when it's half-off, the comfy fit, rated 50 hours of battery life and thumping sound make it more of a no-brainer.
John Falcone
Apple AirTags 4-pack: $68, originally $99
Apple AirTags 4-pack ($68, originally $99): Losing stuff sucks. AirTags help you track it all down — right down to the nearest foot — making this 4-pack for $68 hard to pass up. Just take note that you'll need to buy cases or holders if you want to attach one to, say, a keychain. (This is just three bucks above the Prime Day low.)
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John Falcone
Apple iPad A16: $279, originally $349
Apple iPad A16 ($279, originally $349): The newest iPad is still at its all-time low price. This ultra-light, thin tablet is powerful enough to replace your laptop for most tasks but slips into your bag with room to spare. With a spacious 11-inch Liquid Retina display, you're swiping and scrolling in vibrant color and sharpness that makes any screen that came before it feel like an old tube TV. It's also our pick for the overall best iPad for most users.
John Falcone
Welcome back! Stay tuned for 'Prime Day deals still available'
As promised, we're back on Saturday to share some straggler deals we've found.
John Falcone
... and that's a wrap for Prime Day 2025
Prime Day has officially ended as of midnight PT. However, we'll be back early Saturday morning to see if there are any straggler deals still available. Stay tuned!
Rob Webb
Amazon Fire HD 8 Kids Edition: $75, originally $150
Amazon Fire HD 8 Kids Edition ($75, originally $150): Parental sanity on the cheap. This tablet has all the same specs as the regular Fire HD 8, but with a kid-proof case and extended no-worry warranty. Sigh... why didn't this exist when MY kids were little?
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Rob Webb
Roku Ultra: $70, originally $100
Roku Ultra ($70, originally $100): Now selling at the lowest price ever, the Ultra makes an ideal choice as your next streamer. Roku's flagship includes an especially great remote, with backlit buttons, a rechargeable battery and finder tool so you can rescue you it from the bowels of your couch.
Rob Webb
Apple Watch Ultra 2: $649, originally $799
Apple Watch Ultra 2 ($649, originally $799): Be warned: As a long-time stainless steel dive watch guy, once I switched to titanium, I never looked back. This souped-up smartwatch has a rugged titanium case and comes with different colored loop bands, depending on the version you choose. The face is larger than your standard Apple Watch, and it doubles as a fitness tracker, GPS, and more. But the real game-changer? Battery life. You'll get up to 36 hours on a full charge — or up to 72 in low-power mode.
Samsung Galaxy S25+ ($700, originally $1,000): This step-up to the regular Galaxy S25 isn't quite as fancy as the Ultra, but at this price, some will find it to be a worthwhile Goldilocks phone.
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Rob Webb
Amazon Eero 6+ mesh Wi-Fi 3-pack: $195, originally $300
Amazon Eero 6+ mesh Wi-Fi 3-pack ($195, originally $300): Mesh Wi-Fi systems are fantastic for blanketing your home in Wi-Fi, and Amazon's Eero devices are some of the easiest to set up and manage. This three-pack covers up to 4,500 square feet with gigabit internet speeds so you never have to worry about lagging behind. For $195, it's also just a dollar above its all-time low.
Rob Webb
Sonos Ace Headphones: $299, originally $449
Sonos Ace headphones ($299, originally $449): The new champ in our roundup of the best wireless headphones, the Sonos Ace delivers exquisite audio, robust noise-canceling and some nifty features for Sonos soundbar users. I struggled with the $449 list price, but this $299 Prime Day deal (a historic low) is more like it.
Rob Webb
Samsung T7 external 4TB SSD: $230, originally $345
Samsung T7 external 4TB SSD ($230, originally $345): Want to store... everything? Or have a backup to your backup? This Samsung external flash drive offers superfast USB 3.2 transfer speeds and a spacious 4TB capacity. And it'll work with nearly any Windows, Mac or Chromebook under the sun (and a lot of other devices, too). Best of all, it's at an all-time low price. (2TB and 1TB models are available for even less.)
Rob Webb
Apple iPad Mini: $380, originally $499
Apple iPad Mini ($380, originally $499): Are traditional iPads a bit too cumbersome for your daily routine? The smaller, more approachable iPad mini may be right up your alley. At only 8.3 inches, it's compact enough to hold with just one hand, and the price it's currently at? Yeah, it's lowest ever.
Here's an example of a no-brand robot vacuum, new to Amazon, that debuted with — in my opinion — an artificially inflated list price (here listed as the "typical price"). This model has nowhere near the features of a $600 vacuum; rather, it's equipped like a $130 one. (Rick Broida/Yahoo)
Prime Day 101 is pretty much the same as Shopping 101: Seek out the biggest percentage price drops before you pull the trigger. But what are those percentages based on? There's the list price, aka MSRP ("manufacturer's suggested retail price"), which is the default price set by the manufacturer — or the Amazon seller, which in many cases is not Amazon. And because those third-party sellers have complete control over the prices shown for any product, they can artificially inflate the list price in order to make the discounted price seem more substantial. Not every seller does this, of course, but it does happen.
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For example, there are a lot of no-brand robot vacuum cleaners available at Amazon. A common strategy there is for the seller to assign the product a very high list price, at least for a few weeks, then sell it for considerably less — making it seem like you're saving more than you are. Meanwhile, competing models are all priced around that same "sale" price, but seem less attractive by comparison.
Amazon has attempted to mitigate this issue on some products by instead listing something it calls the "typical price." Per Amazon, that is "the median price paid on Amazon in the last 90 days, [excluding] prices paid by customers for the product during a limited-time deal." It's a nice idea, but it doesn't seem to preclude some third-party sellers from pulling the same inflated discount game, even on name-brand products.
Take this 16-inch Dell Inspiron laptop sold by "General Hardware Story." It has a list price from that vendor of a whopping $3,400. It was listed as "71% off" during the Memorial Day sale, when it sold for closer to $1,000. Sounds great until you investigate further. That $3,400 price is an illusion: A pair of on-screen offers — 50% off at checkout, 20% coupon — knocked it down to $1,020 just a day after the Memorial Day sale ended, meaning that supposed giant holiday discount was a mere $20!
A little common sense is applicable here: If you're seeing something advertised as 70%, 80% or even 90% off, chances are good it was never really selling for that higher price to begin with. And if it was, it definitely wasn't worth it.
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So, given that the posted discounts don't always line up with reality, how can you determine if a deal is really worth buying? That brings us to tip #2.
Knowledge is power, and there's no better knowledge you can have during Prime Day than a product's complete price history. Thankfully, a couple of free tools let you pull back the curtain and see exactly that.
Why is this so important? Two reasons. First, as discussed above, you can see if that deal is really a deal or if the discounted price is the "always" price. Second, you can eliminate that sense of urgency from your shopping, because if a product has been discounted like this before, chances are good it will be again.
The tools I recommend for this: CamelCamelCamel (so named for the animal's humps, which go up and down — just like prices) and Keepa. Both will show you detailed price-history charts, including the lowest and highest prices on record.
Has the Amazon Fire TV Stick 4K been on sale before? When hasn't it! This CamelCamelCamel price-history graph lets you see just how often it's discounted and what the lowest price has been. Utterly invaluable information. (Rick Broida/Yahoo)
Now, the caveat here is that these price trackers will capture the same dramatic price fluctuations based on those sometimes-inflated list prices noted above. But for products with more honest price fluctuations, you can still save by waiting just a few days for the discount cycle to repeat. A great example: Amazon-branded products like the Kindle, Fire TV Stick and Echo Show. Checking their price histories, I know that they go on sale with almost clockwork regularity (typically once per month). Granted, Prime Day may yield some of the year's lowest prices on those products, but often by only $5 or $10. If this isn't the best time for you to make a purchase, you can always wait for the next discount.
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To use these tools, you can either search for a product (or copy/paste an Amazon product link) on their respective sites, or install their desktop browser extensions, which make searches much faster and easier. Prefer to shop on your phone? Keepa has mobile apps for Android and iOS.
If there's a product you've been eyeballing but don't want to have to keep checking to see if it's on sale, there's an easy, automated solution: Create a price-drop alert so you'll get notified if and when that product hits your desired amount.
CamelCamelCamel and Keepa both offer this feature, a great secondary benefit to using them. Here's an example of what that looks like in the former, with Apple AirPods Pro 2 as my desired deal:
With CamelCamelCamel's browser extension, you can easily add a price-drop alert for any product. Just enter your desired price and email address, then click Save Price Watches. (Rick Broida/Yahoo)
Obviously, this needn't be limited to Prime Day; I use price-drop alerts all the time. As long as you're not in a rush to buy whatever it is, this is the way to make sure you get exactly the discount you want.
This may come as a shock, but there are other stores out there. Best Buy, Target, Walmart and other retailers often run competing sale events during Prime Day, matching and sometimes even beating Amazon's prices.
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Indeed, I think we're all a little hard-wired to believe that Amazon always has the best deals, but that's not always the case. Before you pull the trigger, especially on a large purchase, it's worth taking a minute or two to do some price-comparison shopping.
And if I can hop onto my little soapbox for a moment, don't forget to check out local stores as well. Especially bookstores, which can offer a browsing experience and customer service unmatched by Amazon. Some even have loyalty programs or other discounts that might get you close to Amazon pricing.
I'd be remiss if I didn't note that Yahoo will be monitoring and sharing all the best Prime Day deals in all the different categories: home, health, kitchen, tech and more. We have teams of experts (I mean it, literal experts!) scouring Amazon for the latest and greatest buys. So if you haven't already, bookmark Yahoo Shopping and Yahoo Tech as your jumping-off points for Prime Day 2025.
Speaking of tech, this is a good time to mention that Prime Day usually yields some of the year's lowest prices on Amazon-branded devices: Kindle e-readers, Fire TVs and tablets, Echo smart speakers and screens, Ring doorbells and so on. If any of those are on your shopping list, it's a good idea to press pause until July.
When is Prime Day 2025?
The dates are now official: Amazon Prime Day 2025 runs from July 8 through July 11.
Will tariffs affect Prime Day deals?
My crystal ball is in storage, but it's a good bet this Prime Day might look a bit different from past ones. According to a 2024 AltIndex report, roughly 70% of all goods sold by Amazon come from China — and China is now subject to new tariffs. While things could change between now and July, it seems likely that prices will be higher on many, if not most, of these goods.
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As stated above, some of Prime Day's biggest discounts tend to be on Amazon-branded products. If Amazon is now paying more to import these devices, will the discounts be less than in previous years? We'll have to wait and see.
When does Prime Day 2025 end?
Expect Prime Day to end at 11:59 p.m. Pacific Time on Friday, July 11. That's 2:59 a.m. ET on Saturday, July 12.
Update June 20, 2025: We updated the story to confirm the pricing of the early Prime Day deals.
Update June 17, 2025: We updated the story with the confirmed Prime Day dates, and a first set of early deals.
Update May 27, 2025: We expanded the List Price tip to include a second example, and provide more context on how Amazon's "typical price" listing works.