What's almost as valuable as a good friend? A good bra. Our top-tested, top-rated options are comfortable AND supportive — the wardrobe equivalent of your BFF.
Bras come in all sorts of shapes, sizes and silhouettes — much like the people who wear them. Just as our clothes should flatter and support our unique bodies, the right undergarments form the foundation of a confident, comfortable fit. Whether you gravitate toward the easy comfort of a bralette, the structure of an underwire with soft cups or something in between, there is a bra out there for you — the key is knowing what to look for.
To make your search easier, we consulted professional bra fitters, lingerie designers and our own seasoned shopping editors to identify the best bras across a range of categories. With their expert guidance in hand, we researched and reviewed over 50 highly rated bras in various styles and price points, then rigorously testing dozens to determine which are truly worth your money.
Whether you’re seeking a wire-free bra that feels like a second skin, a supportive bra for larger busts or a cute strapless that actually stays put, you’ll find a standout option here. Read on for our top picks — including bras so comfortable, you might just forget you’re wearing one at all.
Update, July 2, 2025: We reviewed all product prices and availability, and after additional testing, our No. 1 pick for the best bra remains the same.
Fabric: 84% nylon, 16% spandex | Sizes: A to G | Colors: 9 | Support features: Contoured plunge cups, molded mesh outer covers, elastic-edged stretch-lace wings, straps that increase in width as size increases | Type of bra: Plunge
In choosing the right bra, "you want something that is well-sewn. You want it to be even and reinforced at the straps and back," Elisabeth Dale, author of The Bra Zone and founder of The Breast Life, tells Yahoo. This gorgeous bra from Natori ticks those boxes and more.
When I first saw it, I was skeptical that the pretty lace option would provide the all-day comfort and support I expect from a T-shirt bra, but I was shocked by just how comfy it was. It is the epitome of fashion meets function. The partially lined bra has a feminine lace trim that gives it a more fashion-forward feel, contoured plunge cups that give my bust a flattering shape and boost, and elastic-lined edges that keep the bra securely in place without digging.
While I typically try to avoid underwire bras, I barely noticed the wires in this style. I love the plunging neckline, and while I was worried the lace would show underneath my clothes, it was unnoticeable. The adjustable straps were thin yet sturdy, and while I thought the lace and mesh might get itchy or uncomfortable, they were soft and comfortable even after hours of wear. Even better, the width of the straps increases as the sizes go up to give larger busts the support they need.
Fabric: 78% nylon, 22% spandex | Sizes: C to H | Colors: 20 | Support features: Underwire, 4-way stretch fabric, 2-ply cups | Type of bra: Full coverage/T-shirt
If you're looking to downplay your cup size, this full-coverage bra from Vanity Fair is our top pick for the best minimizer bra. Designed to reduce your bust by up to 1.5 inches, it features a built-in underwire and two non-padded cups that provide comfortable coverage and reliable support.
"Depending on the bra style and if you need a larger cup size, you might look for side panels or a wide back band and straps. These details are more critical in bras for people with fuller busts — anything over a DD," Dale says. This option delivers, with extra side and back bands that are made from a four-way stretch material that smooths any bumps and bulges to create a sleek base. Sizes range from 36C to 42H, and it comes in a variety of colors.
Executive Editor Nicole Sforza raved that the fabric on this bra "feels very smooth and soft, like buttah — even at the tightest level." She went on to add, "I swear this might be the most comfortable underwire bra I've worn in a while, possibly ever. This bra is a minimizer and I really felt an immediate difference putting this bra on after having a non-minimizer on. I definitely feel like it's keeping the girls in place."
Fabric: 77% nylon, 23% spandex | Sizes: A to DDD | Colors: 30 | Support features: Heavier weight for increased support | Type of bra: Seamless full coverage
This buttery-soft wireless bra is made from a blend of elastane and nylon, designed for both comfort and durability. Its seamless knit band gently hugs the body, offering reliable lift and support — all without the need for a pesky underwire. The sleek V-shaped neckline extends from front to back for a clean, flattering silhouette.
Designed to retain its shape even with daily wear, I found this bra lives up to its promise — and I can personally attest that it holds up well over time. It includes removable pads for a little extra shaping; I tried it both ways and found it looked equally flattering with or without them. I loved that the wide, supportive straps stayed in place all day, and the fabric’s soft, smooth feel was an absolute standout.
This is a true full-coverage bra. If you have a smaller bust like I do, expect minimal cleavage — something to keep in mind if you're looking for a more revealing style.
Fabric: 72% nylon, 28% spandex | Sizes: A to DD | Colors: 5 | Support features: Soft, dig-free straps that self-adjust for comfort; improved back support | Type of bra: Full coverage
This smoothing, full-coverage bra from Spanx has been one of my personal go-tos for years — and for good reason. Designed with long-term comfort and support in mind, it features the brand’s patented SmartStretch straps, which are engineered to stay in place and resist slipping throughout the day. The front clasp design makes it easy to put on, while the seamless construction creates an ultra-smooth foundation under clothing.
I’ve found that the underwire offers support without digging in, and the back panel — made from the same soft, stretchy hosiery material Spanx is known for — adds to the overall comfort. Available in a wide range of sizes (32A to 40DDD) and multiple nude colors, this bra consistently delivers on both form and function.
Even Jennifer Garner is a fan. She once told the brand, "You guys have no idea how many friends I've turned on to the Bra-llelujah!"
Fabric: 100% nylon | Sizes: C to L | Colors: 14 | Support features: 3-part unlined underwire cups | Type of bra: Full coverage/T-shirt
Anyone with a larger bust knows they typically have to choose between a bra that looks good and one that offers enough support. Luckily, this PrimaDonna bra for large breasts is pretty and sturdy. Bra expert Dale recommends it, saying the brand is "pricey but worth every cent."
Commerce Editor Saundra Latham said, "The sides did a great job of smoothing me out and eliminating any of that dreaded armpit fat." She did note that while it's "by no means uncomfortable, the checkered fabric and lace had a distinctive feel that makes this less of a lounge-around bra than a go-to-work or out-to-dinner bra."
Senior Home Editor Jessica Dodell-Feder has owned this bra since the early aughts. "It offers a ton of lift — almost shelf-like, which some people might not enjoy. But I think it works under T-shirts because it helps separate my torso, so I don't just look like all boobs." She's never experienced any digging or pinching, though she does note that "because the cups are on the deeper/larger side, sometimes they gap a little if I've lost weight."
Fabric: 83.5% polyamide, 16.5% spandex | Sizes: A to H | Colors: 34 | Support features: Underwire, thick side and back bands, adjustable straps | Type of bra: Scoop
If you're looking for a supportive bra to wear every day, I recommend checking out this Cuup bra. It has a lightweight underwire built in to provide support without discomfort, and it's completely undetectable even under my thinnest shirts. I love that it has thicker straps than average bras in my size and that the side and back panels are longer to create a smoothing effect.
The unlined cups accentuate my natural shape, and the stretchy microfiber material is incredibly soft and silky smooth. I barely felt the underwire even after wearing the bra for hours on end, and it never dug in or poked me. While it does require hand-washing, I don't mind taking the extra time to care for it since it's so comfy.
Fabric: 55% nylon, 45% spandex | Sizes: A to DD | Colors: 9 | Support features: Wireless lifting band | Type of bra: V-neck
This wire-free T-shirt bra was so comfortable that I often forgot I was wearing it. The memory foam cups offered the right amount of coverage and comfort, while the slight plunge neckline allowed me to wear all types of shirts with it. The stretchy side and back panels smoothed out everything for a seamless layering base and stayed put no matter how much I moved around.
The only time I actually noticed this bra was when I tested it during a heat wave in Florida. The humidity made it stick to me when I was walking outside, but it felt normal again as soon as I went indoors, into the air-conditioning. It says to hand-wash only, but I accidentally ran it through the washer and dryer, and it came out looking fine — a good sign in case you accidentally do the same. It was slightly puckered afterward, but once I had it on, it looked and felt the same.
Fabric: 79% nylon, 21% spandex | Sizes: XS to 6XL | Colors: 14 | Support features: Wireless lifting band | Type of bra: V-neck
Thousands of shoppers can't get over how comfortable and supportive this popular bra is. A top pick from Kimmay Caldwell, expert bra fitter and founder of HurrayKimmay.com, it's made with no foam, cups, wires or padding, making it so comfortable that many shoppers say they forget they're wearing it.
I can confirm that you barely feel it on. Its durable microfiber fabric gave me the lift and support I needed without sacrificing comfort, and it was honestly the softest material I've ever worn. There is no underwire on the bralette, but it does have a thick underband that provides support and keeps it from riding up. I found this bra to be true to size, though the brand recommends sizing up if you want less of a compressive fit.
Fabric: Nylon, spandex, rayon | Sizes: A to DDD | Colors: 3 | Support features: Soft side boning, adjustable straps | Type of bra: Deep V
This bra stays nice and comfortable, thanks to its wire-free design, but it can also be worn with practically everything, thanks to its plunging V-neck silhouette. I loved the super-soft modal fabric, and the breathable mesh wings helped keep me cool.
What's more, the straps are adjustable from the front instead of the back, which made it incredibly easy to fix the length, and a J-hook at the back let me convert it into a racerback instantly. I tried it with a variety of tops with different necklines and backs, and the J-hook and plunging neckline made this bra invisible underneath all of them. The bra doesn't have an underwire, but the band is a bit longer than a normal bra to offer additional support.
Fabric: 84% nylon, 16% spandex | Sizes: D to H | Colors: 16 | Support features: 3D knitted fabric, rounded 4-way stretch molded knit cups, double-layer power mesh on side wings | Type of bra: T-shirt
If you need more support along the sides, this bra from Montelle is worth considering. It features extra-wide straps for added stability and uses lightweight, breathable spacer cups — a practical choice in warmer weather or if you tend to overheat.
The bands are made from power mesh, which helps with both side smoothing and airflow. Tester Sforza noted that the bra kept her cool and comfortable throughout the day. Most notably, she found the underwire surprisingly gentle: “It gave support without digging in at all — it felt almost like a wireless bra, even though it’s not,” she said. She also reported no spillage and described the fabric as “thin, soft and smooth.”
Fabric: 91% nylon, 9% spandex | Sizes: B to H | Colors: 4 | Support features: Molded underwire cups, back and side boning | Type of bra: Convertible
This strapless bra from Wacoal has an impressive 4.6-star rating with more than 2,200 reviews from Nordstrom shoppers, and for good reason. It features molded cups and light foam padding that smooth you out and provide a comfortable, natural shape, while the back and sides have boning and gripper strips to help keep the bra in place. It even comes with removable straps, so you can add them when you need extra support. The convertible bra can be worn conventionally, halter style or crossed in the back.
I've had this bra for years and never had any issues with it staying up, even during long nights of dancing at weddings and other events. Some customers say the cup sizes run small, and I agree. I'm typically an A cup, which the brand doesn't offer here, but surprisingly, the B cup fits me, so definitely be sure to check the size chart before you buy. It also looks super smooth under all types of fabrics, though I will note that after wearing it for hours, it starts to feel like it's digging in. (To be fair, I've noticed that with all strapless bras since they have to stay up on their own.)
Fabric: 76% nylon, 24% spandex | Sizes: AA to H | Colors: 11 | Support features: Removable pads, no-slip straps | Type of bra: Plunge
Women with smaller cup sizes know how challenging it can be to find a bra with a snug-fitting band that doesn’t gape at the cups. That’s likely why thousands of shoppers swear by this classic T-shirt bra, which comes in half-cup sizes to help dial in a more precise fit.
I’ve always fallen between an A and B cup, so I was eager to try the A½ size — and it fit remarkably well. In addition to nonslip straps that stayed in place all day, the bra includes removable inserts, which are especially helpful if your breasts are slightly different sizes. I appreciated the soft material and the delicate mesh overlay, which added a nice visual touch. The underwire offered solid support and remained comfortable for most of the day, though I did notice it slightly by evening.
Fabric: 74% nylon, 26% spandex | Sizes: B to G | Colors: 3 | Support features: Soft underwire, adjustable straps | Type of bra: Demi
The demi silhouette kept the majority of my bust covered, but it still gave me a natural shape and a slight boost. Just note that the power micromesh is sheer, so you can see everything underneath it. This bra also has to be hand-washed in cold water.
The demi silhouette kept the majority of my bust covered, but it still gave me a natural shape and a slight boost. Just note that the power micromesh fabric is sheer, so you can see everything underneath it. This bra also has to be hand-washed in cold water, according to the brand.
Fabric: 65% polyester, 35% polyamide | Sizes: B to G | Colors: 3 | Support features: 3D molded underwire | Type of bra: T-shirt
“Bras are a lot like jeans — everybody has a different favorite depending on what fits their body best and the style they’re going for,” expert bra fitter Caldwell told us. “That said, there are a few great basic bras that fit well on a wide range of people.” This Simone Perele bra topped her list of crowd-pleasers, and after testing it, I can see why.
The lightly molded cups created a smooth, contoured silhouette without adding bulk, offering a natural shape that looked great under clothing. I found the bra exceptionally soft, supportive and comfortable. While it performs well enough for daily wear, the delicate floral embroidery along the band and straps gave it a refined, elegant feel — one that leans more special-occasion than everyday basic.
Fabric: 65% polyamide, 35% spandex | Sizes: AA to F | Colors: 35 | Support features: Push-up, foam pads, flexible underwire | Type of bra: Push-up
Victoria's Secret bras have always been known to add a little extra va-va-voom to your bustline, and this popular push-up bra held true to the brand's reputation during testing. Not only did it make my breasts appear bigger, but I also loved how smoothing and supportive it was. The plunging neckline allowed me to wear a variety of different tops with it, and the straps and band were fully adjustable, which let me find a comfortable fit for my shape.
The cups have padding in two places: the bottom and the side, which really boosts your bust. I've honestly never had more cleavage than when I wore this push-up bra. There are also a ton of styles to choose from, ranging from classic nudes for everyday wear to lacy designs for special occasions.
Fabric: 8% recycled polyester, 12% spandex | Sizes: XXS to XXXL | Colors: 7 | Support features: Compression fit, elastic band | Type of bra: Sports
This pull-on sports bra offers medium support and light compression while you move and sweat, so it's no wonder that thousands of Amazon shoppers and our own editors, like Senior Deals Writer Britt Ross, are fans. It uses Nike’s Dri-Fit fabric, designed to pull moisture away from the skin to help keep you dry. The bra is available in three support levels: high, medium and light.
Says Britt: "I hate wearing sports bras. Nikes are the only ones that don't feel like they're digging into my skin. I appreciate that they come with different levels of support — I like light support, since I hate feeling too constricted, but even this one makes me feel like everything is held in place. I also like the clean design and the fact that they come in some pretty colors and neutrals. I mainly wear them while riding my Peloton bike, and nothing's ever felt like it's popping out."
Size: While the oft-repeated claim that "80% of women are wearing the wrong bra size" is more myth than fact, finding a properly fitting bra can still be a challenge. An ill-fitting bra can lead to daily discomfort like chafing, and over time, it may contribute to neck, back or breast pain, as well as poor posture.
Fortunately, you can take steps to determine your size at home with a few basic tools. "First, you’ll need a tape measure marked in inches to take your rib and bust measurements," says Noemi Diaz-Justino, senior design director at lingerie brand True & Co. Then, Diaz-Justino says to wrap the tape measure snugly (not tight) around your ribcage, directly under your bust, keeping it parallel to the floor. This gives you your band size. Next, measure loosely around the fullest part of your bust.
To find your cup size, subtract your band measurement from your bust measurement. Each inch of difference typically corresponds to a cup size:
1 inch = A cup
2 inches = B cup
3 inches = C cup
4 inches = D cup
5 inches = DD
6 inches = DDD (or E, depending on the brand)
Important note: The guidance to add 4 or 5 inches to your ribcage measurement is outdated. Most modern bra brands now recommend using the actual underbust measurement to determine band size for a more accurate fit. If you're between sizes, trying on multiple sizes and styles is still the most reliable way to find the right fit.
Fit: A well-fitting bra can make a significant difference in comfort and support. According to Dana Donofree — breast cancer survivor and founder/CEO of the bra brand AnaOno — your bra should fit “securely and comfortably around your rib cage without gapping or overflowing in the cups. Your chest should feel supported and at ease, so the bra shouldn’t ride up in the front or back, and the straps should rest comfortably on your shoulders.”
Jessica Pfister, vice president of Dreamfit Intimates, offers several key fit checks: “First, the top of the cup should contain the breast without bulging or gaping." Bulging may indicate the cup is too small or the straps are too tight. "Underwire should follow the perimeter of the breast tissue and rest on the ribcage, and the bra band should fit snugly around your body, anchoring both the cups and the underwire in place," she notes.
Pfister also notes that “the band of the bra should fit horizontally across the back. If it rides up in the center, this indicates that the weight of the breasts is pulling the back of the band up and the band is too large." You may need to go down a band size. The center of the bra — called the gore — should lie flat against the breastbone. And if your straps are adjusted properly, you should be able to fit two fingers comfortably underneath.
Choosing bras with adjustable bands and straps is key to achieving a personalized fit, says fit expert and educator Kimmay Caldwell, founder of HurrayKimmay.com, who emphasizes the importance of adjustability. "Often people mistake comfort with loose, carefree bras. But those tend to be loose, roam around and not fit well. So many of the clients I've fit said they want wire-free and stretchy, but once they're in the right size, they love the feel and look of a wired bra," she says.
Fabric: "A bra should be made from good-quality components," says Annette Smith, brand director for Montelle Intimates. "Quality elastic, foam, mesh and fabric will ensure your bra lasts for many months still doing the job it was meant to do."
When it comes to soft, comfortable fabrics, Pfister says it’s hard to beat certain tried-and-true materials. "Personally, I think there is nothing better than a super-soft microfiber, modal or cotton spandex bra. They look smooth and feel incredibly comfortable. But, honestly, fabric technology is so amazing now that you can have the most incredible lace bra that has a finish on it to make it feel just as soft and yummy against the skin.” Smith agreed, adding this: "Lace bras are not itchy if they are good quality."
If you are investing in a high-quality bra, you need to properly care for it to help it keep its shape and softness. "Throwing them in the washer and using your typical clothing soap will ruin the elastic, shape and material, making it harsh and brittle and dented," Caldwell says.
Support: When it comes to support, "think of it as building a bridge," Dale says. "You don’t need much to cross a small creek on foot, but you want structural steel to carry the weight of a car. The same goes for bras. Many A through C cups can get by without much in the way of wires. Once you get beyond that point, the D through G cups, you'll want underwires, side panels, etc. When you go up to G cups, you'll want to buy bras from brands specializing in those bigger cup sizes."
Silhouette: Choosing the right silhouette "all depends on your lifestyle and your aesthetic," Smith says. Think about the purpose of your bra: If you're shopping for a comfortable bra to wear every day, you may want to consider a T-shirt bra that offers more coverage and support, while if you're looking for a sexier option for special occasions, you may consider a pretty balconette option, a push-up style or a plunging bra.
I consulted professional bra fitters, intimates designers and lingerie experts to gather trusted guidance on what makes a truly great bra. Using their insights, I researched more than 50 top-rated bras across a range of styles and price points, evaluating each based on quality, comfort, support, style, sizing, color range and customer feedback. From there, our team of experienced shopping editors personally tested over 20 standout styles to determine which ones truly deliver — and which are worth a spot in your lingerie drawer.
Delimira Balconette Bra: Deals writer Carrie McCabe says this plus-size Delimira bra isn't bad overall, but noted that it had some sizing issues. "Nice fabric and good smoothing; not too tight around the band and felt accurate to the 40 sizing. However, I wish they had DDD cup sizes, especially considering this is a plus-size specific bra," she says. Overall, she found it comfortable despite its underwire, though she did notice some gaps and spillage due to the cup-size issue.
Freya Idol Underwire Molded T-Shirt Bra: Dodell-Feder and Gifting Editor Amanda Garrity tested this Freya option and felt it slightly missed the mark. "I'm a wireless bra wearer through and through," Garrity says. "And when I want a little more shaping, I typically opt for lightly lined underwire styles that are still comfortable enough for all-day wear. That said, this bra doesn't exactly fit the bill. It's comfortable enough, but I wasn't a fan of the fabric or the fact that the band was too tight (despite knowing this is my right size)." Doddell-Feder notes, "I generally love Freya bras and have tried many styles over the years. This is not one of my favorites. I thought the shaped cups didn't wear well, and this isn't the most comfortable design. The gore (center part between the cups) comes up pretty high, which I think affected the fit."
Harper Wilde T-Shirt Bra: I loved that the straps on this everyday T-shirt bra were adjustable from the front, and the clasp in the back to convert it into a racerback was a nice bonus. Unfortunately, I found that the cups cut into me weirdly. The bra looked good from the front, but the cups cut off on the sides at a weird spot, causing spillage. I didn't notice other reviewers having this issue, so I may have needed to go up a cup size.
Natori Bliss Perfection Soft Cup Bra: This wire-free option felt great, and I often forgot that I was wearing it. The only reason it didn't win out for best wire-free bra was the lace panel at the bottom. I liked that it gave the otherwise plain bra a sweet, feminine touch, but it sometimes rolled or folded up as I was wearing it.
Skims Unlined Balconette Bra: The fabric on this Skims bra was silky smooth, and I was really impressed by how soft it was. But I found the underwire to be a bit thicker and more uncomfortable than other options I tested. The bra fit great and looked really nice on though. And I really appreciated the size range and color options available.
Soma Embraceable Enchanting Lace Demi Bra: This demi-cup bra from Soma has a sweetheart neckline that reveals a hint of cleavage while still giving you the support you need. The memory-foam blend cups give a nice shape but aren't full coverage, so you can still let a bit of cleavage peek through a tank top with a plunging neckline. I really liked this bra and found it very comfortable, but just preferred the Negative Sieve Demi Bra (highlighted above) a bit more. But if you prefer a bra that isn't sheer, this is a great demi option to try!
Warner's No Side Effects T-Shirt Bra: Ross liked that this T-shirt bra by Warner's was "supportive without being uncomfortable," but she didn't really notice much smoothing happening from the side bands, and she noticed some gaps on the sides. In general, she found it pretty comfortable, even though she rarely wears bras with underwire. "Overall, it's a solid T-shirt bra, but beware of some gapping."
Everyone will have a different answer for this question, depending on their lifestyle and preferences. It might help to think in terms of occasion. Everyday bras in neutral colors are great for daily wear. Sports bras are best for breaking a sweat in the gym, and you might need a few of these so you can wash them after every use. Specialty bras such as push-up bras or strapless bras are good to have on hand for specific dresses and tops. You might also want to have bralettes and wireless bras on hand for added comfort. Finally, you might need one or several nursing or maternity bras for that phase of your life.
A good rule of thumb is to wash your bra every 2 to 3 wears to prevent the buildup of sweat, body oils, bacteria and odor. However, this can vary based on the bra type and how much you've perspired. For instance, sports bras should be washed after every wear, especially after workouts, since they absorb more sweat and bacteria.
On the other hand, delicate or specialty bras — such as those with lace, underwire or special padding —can lose their shape or elasticity if washed too often or too roughly. If you need to wash them frequently but want to preserve their structure, hand-washing in cold water with a gentle detergent is recommended.
To keep your bras in the best condition:
Rotate between several bras to give each time to rest and recover its shape.
Always follow the care instructions on the label, which may recommend hand-washing or using a lingerie bag in the washing machine on a delicate cycle.
Avoid the dryer — air-drying is best to maintain fit and longevity.
If you've heard rumors about the health effects of wearing bras to bed, we're here to put your mind at ease. There is no scientific evidence suggesting that wearing a bra to bed negatively impacts breast health. Whether you wear one while you sleep is purely a matter of preference. Obviously, if you find that wearing one at night makes you uncomfortable or causes breakouts or body odor, you might want to skip it.
To start, measure your band size by wrapping a measuring tape snugly around your rib cage, just below your bust. Round to the nearest whole number — if it's an odd number, you may want to try both the size above and below to find your best fit.
Next, measure your bust size by wrapping the tape around the fullest part of your bust, making sure the tape stays level across your back. To determine your cup size, subtract your band size from your bust measurement. Each inch of difference typically corresponds to a cup size: a 1-inch difference is an A cup, 2 inches is a B cup, 3 inches is a C cup, and so on.
There are many online guides and videos that walk you through this process, but if you're unsure, specialty lingerie stores often offer free professional fittings. Ultimately, trying on several styles and sizes is the best way to find what truly fits and feels right, since sizing can vary between brands and bra types.
Kimmay Caldwell, expert bra fitter and founder of HurrayKimmay.com
Elisabeth Dale, author of The Bra Zone and founder of The Breast Life
Noemi Diaz-Justino, senior design director of lingerie brand True & Co
Dana Donofree, breast cancer survivor and founder/CEO of bra line AnaOno
Jessica Pfister, vice president of Dreamfit Intimates
Annette Smith, brand director for Montelle Intimates