The trending treatment has an army of fans on both TikTok and Amazon. (Getty)
Olaplex used to be something only hair stylists knew about, but these days, anyone who has dealt with damaged tresses has heard of this iconic treatment. It's famous for repairing the bonds within your hair to help counteract all the torture of bleaching, coloring, heat styling and chemical treatments. Unfortunately, this miracle worker can cost a very pretty penny, which is how Elizavecca Cer-100 Collagen Coating Hair Protein Treatment became a social media sensation. Fans say it rivals Olaplex at a fraction of the cost. And now it's even more affordable, down to $8 and change.
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A 3.3-ounce Olaplex treatment costs $30 and can be even pricier if you get the in-salon version. In comparison, a mere $8 for Elizavecca means you can buy nearly four of these 3.4-ounce bottles for the price of one brand-name treatment. Not bad for a hair treatment with thousands upon thousands of fans.
What makes it so special? Elizavecca is a protein treatment, which is especially nourishing for hair with heat or bleach damage. It uses keratin and pig collagen to tackle dry strands and frizz, plus shoppers have reported less hair loss and breakage when using the serum.
It's easy to incorporate into your routine too: Dry your hair with a towel after shampooing, and apply the serum to your hair. Leave it on for up to 20 minutes, then rinse.
It's not just the super-low price that's converting Olaplex shoppers into Elizavecca fans — some say it works even better than the expensive treatment.
"I've been using the Elizavecca Cer-100 Collagen Coating Hair Protein Treatment for quite some time, and it has become my go-to product for maintaining the health of my hair," shared one of the 37,000+ five-star raters. "As someone who frequently colors and bleaches my hair, I've tried various repair treatments, including Olaplex, K-18 and Boldplex. While all of them have improved my hair's quality, this protein treatment stands out as my favorite."
Wrote one shopper who purchased a tube over six times: "This is a miracle product. Works better than Olaplex. My hair is soft and shiny and my curls are bouncy with no frizz. I just add some of this to my conditioner when I wash my hair and it always comes out looking great! The smell is really nice too, and what a lovely price!"
"Magic in a bottle," said this thrilled fan. "My hair has never felt so soft, silky and shiny. Whenever I let it air dry it tends to go frizzy but not with this! It's an amazing product. I only wish it came in a bigger size. Love it so much I already bought a second even though I'm not halfway through the first bottle."
"I have very long hair so the only con is that the bottle is quite small and I will have to repurchase more often, but luckily, the price is great. I hope they make a value size one day!" noted one user.
Another reviewer agreed, "My hair is long and requires a decent amount, and the bottle is pretty small... but at this price point, I'm okay with having to buy it regularly."
If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.
