The trending treatment has an army of fans on both TikTok and Amazon. (Getty)
Olaplex used to be something only hair stylists knew about, but these days, anyone who has dealt with damaged tresses has heard of this iconic treatment. It's famous for repairing the bonds within your hair to help counteract all the torture of bleaching, coloring, heat styling and chemical treatments. Unfortunately, this miracle worker can cost a very pretty penny, which is how Elizavecca Cer-100 Collagen Coating Hair Protein Treatment became a social media sensation. Fans say it rivals Olaplex at a fraction of the cost. And now it's even more affordable, down to $8 and change.
Say cheese! Your journey to brighter teeth just got a lot easier, thanks to this whitening kit. All you do is apply the gel to your teeth via the pen for 30-60 minutes a day, and after five days, you should see a difference (as much as 10 shades whiter). You'll get about 30 treatments out of this pack, and at 60% off, this is one of the best prices I've seen it marked down to. Now that's something to smile about.
Your morning hair routine is about to get a lot easier, thanks to this multitasking tool. It dries and styles all at the same time, meaning you won't have to juggle a brush in one hand and a blow dryer in the other; use it to give yourself a sleek, smooth blowout or wavy curls. At just $40 (70% off), it's far more affordable than the Dyson Airwrap.
This warm, lightweight fleece is the versatile garment you'll be reaching for all winter: Use it as an extra layer under your puffer coat or pair it with some leggings on milder days when you take the dog out for a walk. Not too bulky, it's soft, stylish and boasts features like zippered side pockets, a collared neck and an adjustable drawstring hem. We haven't seen it on sale for less in months, and we don't expect it to dip in price anytime soon.
"I absolutely love this full-zip jacket," raved a shopper. "It's incredibly soft and warm, making it perfect for chilly weather. The fit is just right — not too tight but not too loose — and it's super comfortable to wear all day. I also love the stylish design and how versatile it is. Whether I’m running errands or going for a walk, it's the perfect layer to throw on. The quality is top-notch, and I can tell it will last for years."
Three words to describe this pair? Stretchy, comfy and cushiony. Plus, the breathable upper fabric prevents feet from overheating, and adjustable laces mean a secure fit. They're the quintessential everyday sneaker, thanks to their sock-like feel.
Zaydenberg likes these for people with metatarsalgia (pain and inflammation in the ball of your foot) and bunion deformities, thanks to their wider toe box. While prices vary by size and color, you can get these kicks for as little as $48.
"I just got these for my new running shoes," shared an Adidas fan. "They are perfect! I didn't even need to break them in. No pain anywhere because they provide support where needed. I also love that they have a bit of a wider and flexible toe box. This allows for my toes to naturally grip when running."
Since we lose moisture and elasticity as we age, the humectant hyaluronic acid, an ingredient that binds to water, is key to any quality anti-aging skin care regimen. It can hold a whopping 1,000 times its weight in water.
You'd be hard-pressed to find a better hyaluronic acid serum than this award-winning version from Grace & Stella, especially while it's 50% off.
'Tis the season for sniffles and sneezes, and if you need to check a loved one's temperature, this No. 1 bestseller makes it a cinch. Rather than getting germs all over one that goes under the tongue, simply point this one at their forehead and it'll give you a reading in moments. True to its name, it's a great option for fussy babies and kids, but can be used on adults too. At over 45% off, this is the best price we've seen it on sale for aside from Black Friday/Cyber Monday.
"Our school used these during the Covid pandemic," shared a buyer. "We use it not only for ourselves, but we have a two-year-old grandson who can be a handful when trying to take his temperature. This works great with him. Very simple, quick and accurate."
Skin feeling a bit parched thanks to the dry winter air? This No. 1 bestselling steamer is here to save the day. Think of it as your personal, in-home facial device: It essentially acts as a humidifier by releasing nano-ionic steam to help with hydration, and comes with tools for removing blackheads and unclogging pores once your vaporizing session is complete. It can also be used as a towel warmer — the ultimate luxury — and at over 40% off, it's down to as low as it's been all year.
"Sinus miracle worker and pore-opener," raved a shopper. "I love this steamer! Straight out of the box, it is very easy to use. ... The steamer heats up very quickly and emits efficiently, which has helped my sinus issues greatly. I will also use it before I apply my facial mask. I like the versatility of the steamer, with its different settings for face steamer, towel steamer and humidifier. The product seems to be of good quality and durable."
Why not swap the painful (and tedious) string floss for this oral-hygiene hero, which gently yet effectively uses a stream of water to dislodge anything trapped between your teeth. It was designed to be compact enough to travel with, and you can even use it in the shower to save time. Plus, this is as low as I've seen it since last October.
Underwire bras don't have to be uncomfortable — take it from the thousands of reviewers who adore this one. It was designed to be extra lightweight and smooth things out under your tops, and the convertible straps can be worn straight or crisscrossed. The lace detail makes it look more elevated than your standard T-shirt bra, and it's nearly 60% off.
Check out our roundup of the best bras of 2024 for more.
Yahoo Senior Beauty Editor Jennifer Romolini swears by this frizz-reducing bestseller.
"Every once in a while a popular internet-famous product comes along that I think will never in 100 years work and then am pleasantly surprised (OK, more like shocked) when it does," she admits. "Such was the case with this strange little tube of the TikTok-famous collagen and protein hair mask from Elizavecca.
It's a repairing treatment that's meant to render even the driest, most straw-like hair into silky strands. You work it into your hair after shampooing and, after 5–15 minutes, the before-and-after is seriously profound: my thin, dry, longtime dyed-blonde mane was bouncy, soft and smooth as a satin sheet and, best of all, didn't feel weighed down. Though it does make your hair slightly greasier than normal, the conditioning impact is worth it — my results lasted for weeks."
While not the largest discount, you can't argue with paying just seven bucks for a tube!
Check out her roundup of Amazon beauty products she'd buy again for more.
A 3.3-ounce Olaplex treatment costs $30 and can be even pricier if you get the in-salon version. In comparison, a mere $8 for Elizavecca means you can buy nearly four of these 3.4-ounce bottles for the price of one brand-name treatment. Not bad for a hair treatment with thousands upon thousands of fans.
What makes it so special? Elizavecca is a protein treatment, which is especially nourishing for hair with heat or bleach damage. It uses keratin and pig collagen to tackle dry strands and frizz, plus shoppers have reported less hair loss and breakage when using the serum.
It's easy to incorporate into your routine too: Dry your hair with a towel after shampooing, and apply the serum to your hair. Leave it on for up to 20 minutes, then rinse.
It's not just the super-low price that's converting Olaplex shoppers into Elizavecca fans — some say it works even better than the expensive treatment.
"I've been using the Elizavecca Cer-100 Collagen Coating Hair Protein Treatment for quite some time, and it has become my go-to product for maintaining the health of my hair," shared one of the 37,000+ five-star raters. "As someone who frequently colors and bleaches my hair, I've tried various repair treatments, including Olaplex, K-18 and Boldplex. While all of them have improved my hair's quality, this protein treatment stands out as my favorite."
Wrote one shopper who purchased a tube over six times: "This is a miracle product. Works better than Olaplex. My hair is soft and shiny and my curls are bouncy with no frizz. I just add some of this to my conditioner when I wash my hair and it always comes out looking great! The smell is really nice too, and what a lovely price!"
"Magic in a bottle," said this thrilled fan. "My hair has never felt so soft, silky and shiny. Whenever I let it air dry it tends to go frizzy but not with this! It's an amazing product. I only wish it came in a bigger size. Love it so much I already bought a second even though I'm not halfway through the first bottle."
"I have very long hair so the only con is that the bottle is quite small and I will have to repurchase more often, but luckily, the price is great. I hope they make a value size one day!" noted one user.
Another reviewer agreed, "My hair is long and requires a decent amount, and the bottle is pretty small... but at this price point, I'm okay with having to buy it regularly."
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The reviews quoted above reflect the most recent versions at the time of publication.
