A whole nother kind of 'viral' sensation: Eva Longoria discovered L'Oreal's Magic Root Cover Up during lockdown. (Getty)
Are those gray hairs multiplying faster than your motivation to book a salon appointment? Same. You could splurge on a pricey treatment or attempt a DIY dye job with questionable results — or you could just grab a root touch-up spray for the days you want to look like you have it all together. Eva Longoria swears by L'Oreal Paris Magic Root Cover Up Spray and our beauty editor backs it as a rare quick fix that actually delivers. Right now it's down to just $11.
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Check out my full Colorfulkoala leggings review for more.
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My price trackers tell me this set has rarely been on sale for less than it is now.
According to Senior Beauty Editor Jennifer Romolini, "This Sarah Jessica Parker favorite brand is a drugstore skin care legend for a reason: It's proven to work. In a clinical study, 97% of those who tried the Retinol Correxion reported smoother skin after just a single night. Users said their skin was 63% more hydrated after one week and visibly firmer after a month. RoC's retinol serum is recommended and tested by dermatologists."
Thousands of Amazon shoppers swear by it too, and this pack is nearly 40% off — about as low as it's been all year.
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Reviewers say this spray has a benefit that goes beyond root touch-ups: It helps thinning hair look thicker.
Regular visits to the salon for touch-ups can really add up. For just $11, this root spray can not only cover sudden grays (yes, they pop up from out of nowhere!) but also cut down on the number of times you need to see your colorist.
Way back during COVID quarantine, Eva Longoria opted for a root spray when salon visits were off-limits. She was impressed with the results, and so were we. The actress demonstrated her routine in a video, spraying the root cover-up onto her part to camouflage silver strands.
"If you've been following me, you know I've been going gray," she said. "So I have my favorite solution, Magic Root Cover. This thing's awesome because it has a little nozzle that makes it really specific. Look at how much gray I have and watch this." Longoria sprays the product, in dark brown, from about 6 inches away. Her grays disappear almost immediately.
The coverup spray is available in 11 shades, as opposed to the three that most brands offer, and conceals grays until your next shampoo.
With nearly 55,000 five-star ratings, the L'Oreal Paris Magic Root Cover Up Spray also super-popular, and we can see why.
"It provides a nice lift to my hair which I love," said this happy customer. "It truly lasts days without reapplying. I purchase this product regularly. I have dark brown hair and although the darker color is fine, I found the lighter medium brown worked well too."
Another reviewer called it "the best gray concealer out there," adding, "I've been using this line since it came out. I change from red to brunette and the colors match. It gets me through colorings, and being 50, it makes my hair look fuller, too. You won’t regret this product. It doesn’t smudge or drip."
"Great product!" this five-star reviewer wrote. "Always a saver. When I can't get to the salon to get my hair done this saved me so much, even when I didn’t go for like a month or two longer than I should've gone. You can always depend on this. And it really matches well with my hair. No one could really tell."
"I got this to spray on the dreadful grays that show up in the part on the top of my head," this reviewer said. "I hate paying the high prices at the salons, so I use this to hide the grays and extend the time between visits."
"Absolute godsend," said one follicular fan. "I am gray only on one side underneath my hair near my ear. I LOVE THIS. I can wear my hair up/halfway up and not have a gray streak whenever I do. Don’t get me wrong — I am going gray 'gracefully' over time but some days I'm just not into it."
Some fans say you don't want to overdo it with this spray.
This reviewer called it "a staple I can't live without," though they did have one qualm: "My only slight complaint is that it kind of feels tacky to the touch on your hair."
"I do wish they kept the old typical spray nozzle," shared another shopper. "The newer nozzle just doesn't get it. I have an older classic one that I just keep transferring onto my new can. It covers well. Feels a little sticky if over-applied."
If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.
