Spend like a mere mortal, look like a million bucks — Amazon's secret "rich mom" style stash can make it happen.(Amazon)
You want to live in comfy clothing, but look snappy and put together, right? The key is to adopt "rich mom" style. Let me explain: Everyone from Pamela Anderson to Kyle Richards of The Real Housewives of Beverly Hills has been sporting the breezy, understated aesthetic that says: "You can tell by my clothes that I have money, but I'm low-key about it." Luckily, you don't have to be wealthy (or have kids) to get the quiet-luxury vibe. Amazon's secret "rich mom" section is packed with elevated athleisure, stylish work outfits, classy and cozy outerwear and sleek matching sets — all in those beautiful neutral tones the stealth-wealth crowd loves.
To save you from endless scrolling in this hidden gem of a section, we've handpicked the best of the best. In the mix: this sumptuous suede midi skirt for $37; a deliciously cuddly, oversized pullover for $30; a sweater coat you won't want to take off until spring; and a fleece pajama set you'll live in this winter. Looking forward to cooler temps as much as we are? Our list is bursting with "rich mom" faves that'll have you ready for crunchy leaves, PSLs and Halloween spookery.
We don't see this trend slowing down anytime soon, and the classic pieces we've rounded up below are so timeless that they'll always be in style, with or without the fun label. Prices start at less than $20, and every single item is under $50, so go ahead and score that "old money" look for way less.
Loungewear looks luxe when it's monochromatic. Even though this set is casual, it makes you seem so put together. The pale apricot hue is a dream, but there are 17 colors to shop.
"My travel uniform," wrote a fan. "It feels like wearing pajamas, but you look stylish and classic. It is true to size and does not wrinkle."
If you prefer long sleeves, check out this No. 1 bestselling matching set.
Complete your look with these gorgeous squared-off cat-eye glasses that are quite similar to a pair Gisele recently wore on her beach babymoon. These will suit any face shape and elevate every outfit you see here. They're gettable in six neutral shades.
"Sooooo good," said one repeat buyer. "Flattering and trendy shape. Best sunglasses you'll find on Amazon, honestly. Polarized, sturdy, last forever, excellent quality, beautiful."
Stay yacht-ready at all times in this classic cardi. Open a button or two if the mood strikes. We bet this preppy piece will be in high rotation year-round.
"I love the fit of this sweater!" wrote one fan who bought it in three colors. "Normally, I avoid cropped sweaters/jackets, but this one looked like it was a couple of inches below the waist, so I took a chance that it wasn't an optical illusion. So glad I did, as it fits perfectly and, due to the slightly longer length than a typical lady jacket, it's so flattering! And soft! I love the feel of it as much as the look."
Rich moms often seem too reserved to twirl, but bear in mind that if you're not a real rich mom — only cosplaying one in great clothes — you can twirl to your heart's content in this fit-and-flare dress with a tie waist, billowy sleeves and tiered skirt. We love that it has pockets and that you can adjust the neckline and the belt. Some buyers noted that this pick is appropriate for fancier occasions, but it'd look great dressed down with booties and a denim jacket too. Choose from 15 colors.
"Perfect for work," noted one professional wearer. "Beautiful and well-made ... I liked that it wasn’t see-through, and you could unbutton as many buttons up and down as you wish. I’m a true XL and this fits me like a glove."
Gwyneth looks great in a blue striped, collared shirt, and you will too. This similar button-up has a flattering vertical stripe, a neat cuffed sleeve and an easy fit. Tie, layer or tuck as you please.
"Great shirt! Bought it in three colors!" said one fan. "Laundered perfectly. Easy-care fabric. Perfect for the office or running errands."
When we saw the Duchess of Sussex Meghan Markle rocking a designer camel cape, we went shopping and found this look-alike for a whopping 97% less — plus this beauty is washable and reversible. Cinch it with a belt for a very flattering look. Not into camel? It comes in 44 colors and patterns.
"Got so many compliments on this," shared a five-star fan. "I wore it to a Christmas luncheon and everyone loved it. Was nice and warm when outside. It was very versatile."
There's nothing like silky champagne pajamas to make you feel like you're living large. Available in 38 colors, these satin PJs are smooth to the touch and wash well — cheers to that!
"Rich in style and feel," wrote a fan. And another added: "I'm a hot sleeper and I was afraid these would make that worse, but they haven't. Super comfy, cool, and they look so fancy."
For colder nights, we also like these ribbed pajamas.
If you're wondering whether you're cool enough (or hot enough) to pull off a jumpsuit: Yes, you are! This one-and-done look is lovely in this rich camel color, basic black and 17 other shades. No matter your size, it cinches in all the right places. Just add heels.
"I was nervous about this, as I've never worn a romper, always afraid I couldn't pull it off with my belly and thick thighs and booty. I don't think that anymore!" raved one adventurous fan. "This fits like a dream, has great coverage of my belly because of the way it lays, and honestly makes my butt look pretty amazing."
Elevated, chic and timeless — a simple one-piece maillot is the swimwear equivalent of a little black dress. This option has a sleek square neck, adjustable straps and flattering ruching around the midsection. Choose from 25 colors and prints, including this luxe cocoa.
One fan raved, "This suit is high quality. The fabric is thick and substantial — it looks and feels expensive. It smooths everything out. Love the adjustable straps. The built-in bra shelf gives you shape."
You can't not saunter in this sweater look. It comes in 14 colors. You'll wear it for brunch, for business and even to the martini bar.
"The fit of the skirt is perfect for me," wrote a fan who shared several pics. "It is stretchy and hugs in the right places without being too tight. I love the slit in the side that gives a nice shape to relieve the boxyness of the outfit. The top is more of a box cut and loose, which isn't my normal preference. However, when tucked into the skirt, it looks much nicer."
Let's circle back to Gwyneth one more time. She wore some loose-legged jeans that caught our eye, which have led us to this fresh pair. If you aren't up for white, there are plenty of colors from the rich-mom palette to enjoy, including this classic light-wash blue.
"These jeans have the fit and style of a much more expensive jean," wrote a five-star shopper. "I will be buying more."
Stretchy and versatile, these jeans are fabulous with a sweater and a tall boot, a button-up top and chunky heels or canvas sneakers and a white tee.
"The high waist is super flattering, and the stretchy denim is so comfortable," wrote one convert. "I love the wide-leg style — it's loose but still looks stylish and put-together. Plus, the pockets are actually deep enough to be useful!"
Flannel goes feminine with this dusty pink plaid. The casual top looks good open with a tank, tucked in, front-tucked or tied. Wear it with jeans, leggings or over a dress — we don't care, just wear it.
"It's yarn-dyed, so there's no wonky printing," a shopper wrote. "It washed and dried well, although I didn't leave it in the dryer the whole time. The fit is as expected, and I love that, because of the pink, it still looks feminine."
Master of all things "rich mom," Gisele Bündchen does yoga (obviously) and, of course, sports excellent yoga pants. Iuga makes a high-waisted style similar to hers that stays up, lifts your bum, holds your tummy in and even has pockets for your phone and other essentials.
Some colors even have matching tops, so you can really evoke Gisele. This fleece-lined version is especially cozy for winter.
When Real Housewives Beverly Hills's Kyle Richards whipped out this Bottega bag lookalike, we knew it was a must-get! "Love, love, love this bag, guys!" she gushed in a livestream. "It is really, really beautiful and fits a lot of stuff."
The vegan leather tote, which measures a generous 15 inches across, comes with a handy clutch. See all seven colors, including Kyle's favorite: a rich chocolate brown.
The forever-stylish Michelle Pfeiffer knows how to keep it low-key yet luxe in a sophisticated turtleneck. Here's a loose, still-sleek option similar to hers that you'll want to wear all winter long. Over 2,500 five-star Amazon fans swear by it.
"So soft ... fits great," wrote one. "Perfect thickness without bulk. Washed and dried and it held its size and form."
Check out our editors' picks for the best black turtlenecks.
Gwyneth Paltrow loves to cozy up in a fuzzy white sweater. We've found one that's warm, wonderfully easy to layer and affordable. It comes in 28 colors and patterns up to XXL.
"Every bit as soft and cozy as chenille. It feels like a warm hug!" wrote a five-star fan. "I'm going to want to live in this sweater this winter and might need to order another one."
That layer you've been looking for is right here. Nearly 4,000 five-star fans are raving about this bestselling "coatigan" — a cross between a coat and a sweater. We can imagine Meghan Markle passing by in this one.
"On the heavier side of a cardigan," explained a happy wearer. "Love the function of the two pockets, fabric is thick, you can really see the quality of the materials, though it's kind of heavy. ... The color is great, classic, easy to match with any outfit."
Looking for something to wear on autumn adventures (or just something to run errands in that's both comfy and easy while still being sleek)? This two-piecer offers a generous, flowy fit and four-way stretch fabric made from a blend of polyester, rayon and spandex. You can wear it for an hours-long plane ride without feeling like you're slumming it in sweats. Oh, and that fabric? It's wrinkle-resistant, which contributes to its appeal as a go-to travel outfit.
"I wore this outfit for an overnight flight to Europe; it was super comfy on the plane and still looked good when I landed and had to head straight to a meet and greet," said this globe-trotter. "I wore it on the plane with plain white sneakers and then added silver sandals and a belt when I landed to dress it up. I had this outfit on for 18 straight hours, and it did not wrinkle."
Suede styles are one of fall's big trends, so this faux-suede, camel-colored, A-line midi skirt is both rich mom-coded and on point for looking like a million bucks while you're carrying your pumpkin spice latte around town. Pair it with a chunky sweater or sleek turtleneck and boots for a look that screams, "I'm having a very affluent fall." Choose from 11 colors.
"The material is substantial. It looks like the real thing, and it falls beautifully," said one five-star buyer. "I usually wear a medium, and I was concerned since this skirt has a zipper; I thought it might be too tight. Not at all — there is elastic as well!"
No outerwear says "quiet luxury" like a trench, and this coat also exudes poshness no matter what your income bracket is or what you pair it with. It has pockets for storing a phone, wallet or lip balm, and it comes in 14 colors, including this rich-mom appropriate beige and a number of other go-with-everything neutrals.
"This coat is amazing!" said one very happy buyer. "I wanted something classic and timeless, double-breasted with a nice lapel and in a camel color to wear both with jeans and more dressy outfits, especially because I travel to Europe in the winters and want to change my black puffer coat for something more sophisticated. This fits the bill to a T."
When we saw Meghan Markle rocking a $1,500 designer cape, we went shopping and found a similar design for a whopping 98% less. This beauty can be worn loose and open, over the shoulders, around the neck, or tucked in via the tab, as pictured here. It'll be a classic fall wardrobe piece as summer comes to a close, and it comes in 24 styles.
"This is beautiful, soft, and provides a nice level of warmth," said one succinct buyer. "I will purchase again in another color. Very much recommend!"
Is there anything better when the temps start to drop than changing into a snuggly pair of PJs and curling up on the couch in front of a fire? That said, what passes for jammies for some of us ... well, let's just say it might be time to up your sleepwear game. This amazingly soft set will do just that with its flattering V-neck and stylishly slouchy fit. In these pajamas, you're not a regular mom melting into the sofa ... you're a rich mom perched alluringly on the settee, dahling. Choose from over 20 colors.
"Very soft and comfy!" said one experienced lounger. "Great for relaxing with a cup of hot chocolate by the fire."
You can never have enough layers to mix and match in the fall and winter. So, with that in mind, take a gander at this seriously luxe and impossibly cozy open-front knit piece. The stitched hems give it a level of detail that'll earn you lots of compliments, and those pockets are deep enough to hold tons: a phone, some gloves, hand warmers, snacks ... you get the idea.
"Nice and warm," noted one buyer. Another added: "Gorgeous sweater! Goes with everything."
I'll let you in on a little secret: Even the wealthy invest in tunics to cover their bums when wearing leggings. Shocking, right? Rich moms ... they're just like us! Kidding aside, this lightweight tunic will be the perfect light layer under a coat or jacket in cool weather. A split neckline and front and back pleating take it from basic to beguiling, and it's available in 15 styles (prices vary).
"Soft and comfortable. ... Covers belly and bum for a comfortable fit," said one pleased purchaser.
Loungewear doesn't look so lounge-y when it's monochromatic, and in this case, it looks downright luxe. You'll feel like you're wearing sweats, but you'll be ready to take whatever the day throws at you, whether that's jet-setting to the Maldives or just jetting to the market for dinner supplies. The pale apricot hue is a dream, but there are five other colors to shop.
"I wore this on a 9.5-hour plane ride and it was so comfortable," said one chic globe-trotter. "It can be worn casually or add different jewelry and heels, and it can be for a dressy occasion. Would definitely buy again."
If you prefer long sleeves and extra warmth, check out this wildly popular matching set.
The reviews quoted above reflect the most recent versions at the time of publication.
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