Ready to score some luxe bedding for less? Zero in on Target's newest collab. (Target)(Target)
Target has a knack for courting the biggest names in fashion and home design. Recently, it released a limited collection with none other than Kate Spade New York, and today, it announced its latest collab: a partnership with luxury home brand Parachute. The Parachute for Target line will launch Sunday, April 27, with over 200 exclusive bedding and bath items. If you want to give your home a cool, calm, collected upgrade, don't miss it.
First of all, if you haven't heard of Parachute, here's the deal: It's known for its light and airy bedding, like its bestselling Organic Cloud Cotton Quilt, and its cozy bath items, like Organic Plush Towels made from long-staple Turkish cotton. It's not known for low prices, which makes this Target collab all the more exciting. Expect to see breezy linen sheet sets, recycled down alternative pillows, soft towels and more, all in soothing colors like jade green, pecan brown, parchment and white. Prices will run from $12 to $199, with the majority of items selling for $90 or less.
"Our mission has always been to bring quality, beauty and ease into the everyday — and to help people feel their best by investing in their daily routines," said Ariel Kaye, founder of Parachute, in a press release. "We're excited to partner with Target on a collection that feels elevated yet effortlessly livable."
You can preview Parachute x Target online and add things to your wishlist so that you're ready to shop on Sunday. The line will be available at Target.com, on the Target mobile app and in select stores nationwide. Take a peek below at a few of our favorite items ahead of the big release.
Here's a new take on Parachute's popular cloud-like quilt. The Relaxed Linen Quilt will come in two sizes and three colors: Pecan, Parchment and white. It has minimal windowpane stitching, fluffy polyester fill and a linen-cotton blend that's soft and durable.
These resort-inspired towels are plush and quick drying — everything you want in a bath towel, and in a pretty striped package to boot. They're made with 100% cotton, and at 450 grams per square, they're super soft and absorbent. Not into the Pecan stripe? They also come in Cove (blue), Absinthe (yellow) and Jade (green).
Single bath towels will run $39. The hand towels are $24 and the washcloths are $12.
This set is the collection's most expensive item, but it includes a duvet cover and two shams in a luxurious linen-cotton blend that's soft and airy. It comes in two sizes (full/queen and king/California king) and five neutral colors. Of course, it's machine-washable, and according to the brand, it will get even softer over time.
You can never have enough throw pillows, right? Score this velvet beauty for your bed, sofa or favorite chair to give it just a little more support. The pillow comes in Pecan or Absinthe (yellow) in a luxe velvet fabric, stuffed with a removable polyester insert.
