Updated daily: The 70+ best deals at Amazon this week — save up to 80% on Apple, iRobot and more

Finding a bra that's comfortable, supportive, offers full coverage and doesn't look like it was made during colonial times is a pretty impressive feat — but we think we've done it. This Playtex wireless bra has tens of thousands of perfect ratings, thanks to its cooling, moisture-wicking fabric, four-way wireless support (no painful digging!), Magic Ring construction for a natural lift and smoothing satin panels on the sides and back. With 14 lovely colors to choose from, it's a really pretty undergarment too! A good bra is a worthy investment, and $13 is practically unheard of these days. This one rarely goes on sale for less than its current price, and we've seen it priced for over $20 before. (Honestly, that's still a good deal.)

"This bra says 18 hours and completely lives up to that promise," raved a happy fan. "It fits perfectly when you measure for the proper fit; it is soft, not scratchy, and does not cut into my shoulders to provide support for my large chest. I am absolutely getting more!"

Firm yet soft, they offer just the right support, fans say, and they'll stay cool through the night.

If your denim collection could use a refresh, these No. 1 bestselling jeans belong in your wardrobe. Not only are they flattering with their leg-lengthening high waist, but reviewers also say they're super comfortable — and the tapered design will highlight your cute fall boots. Plus, they start at a ridiculous $11 — over 75% off!

"I live in jeans and have tried too many to count," wrote a five-star fan. "For me, there is only one brand: Amanda, created by the late Gloria Vanderbilt! The selection of sizes, styles and colors are unbeatable for the money. They are durable, which I love, because I would not be caught dead in hole-y jeans!"

Sleek as a Dyson, minus the high price tag, this ultra-affordable vac just might make you enjoy cleaning your floors! At a mere 3 pounds, it's super easy to take with you from room to room, and its 45 minutes of run time should be sufficient for sucking up dust, dirt and debris from the most sprawling abode. We love that it turns into a handheld vac for reaching higher surfaces, and the fact that it has a five-stage filtration system designed to capture 99.99% of particles floating around is the cherry on the sundae.

At just about half a pound, this topseller is like an ultra-lightweight extension of your arm — and what it lacks in heft, it certainly makes up for in dexterity. With this handy grabber tool, you'll be able to grasp hard-to-reach items above and below with ease. The durable metal rod extends as far as 32 inches for easy reaching and folds down for space-saving storage when not in use. Its rubber claws ensure a secure hold, and its grips are also equipped with magnets for lifting metallic items small and large.

Nothing says cozy like a flannel throw blanket — unless that blanket also happens to have an impossibly fluffy fleece side, like this one does. It's perfect for cuddling up with on the couch while reading a book or watching a movie, and it also makes the perfect gift. This is as cheap as we've seen it, and with Eddie Bauer you know you're getting quality.

In the event that you realize your tires are starting to sag and there are no rest stops in sight, you'll be so glad you had this tire inflator in the trunk. It fills them right up in seconds when plugged into your car's 12V power outlet, and its 9.8-foot cord is long enough to let you reach all four tires without having to keep adjusting the position. It can also blow up things like air mattresses and inflatable boats. Grab it while it's nearly 40% off!

One fan raved, "I was tired of the change of weather dropping the loss of tire pressure and having to find a gas station to pump some air. This saved me money and helped me in a pinch when my tire had a hole. I was able to put enough air in it to get to a place where I could pull over and put on my spare. I highly recommend anyone to get one for their vehicle."

The a.m. "grind" doesn't have to be taken so literally, as in, having to grind your own coffee beans. Mornings are hectic enough as it is! With this compact Keurig, you'll be able to enjoy a freshly brewed cup of joe, no filters or coffee grinders required. Simply fill the reservoir with water, pop in the K-Cup of your choice, select the size of your cup and — presto — java will appear in your mug in under a minute. True to its name, this slim model also won't take up much counter space. We've yet to see this model dip below $50, and if you're someone who enjoys a hot bev (or two) on a daily basis, it'll pay for itself with all the time it'll save you. We recommend snagging it while it's 50% off!

This AquaSonic smart toothbrush hunts down and eliminates plaque. Its motor delivers 82,000 vibrations per minute and removes up to 10 times more buildup than an ordinary toothbrush. For the next few hours, there's an Amazon Lightning Deal that lets you grab what we like to call the Ferrari of toothbrushes at a fantastic price! Plus, there’s a sweet little bonus: you can snag an extra 15% off by using the code L7MC0CXRF1E1. Double discounts? Yes, please! 

Magnetic tiles are all the rage these days, and if you're looking for a guaranteed winner of a holiday gift for the kid in your life, look no further than this set by Coodoo. It comes with 40 pieces in different shapes and colors that they can use to create buildings and structures to their heart's content, making it just as educational as it is fun. Made of food-grade plastic, it's perfect for kids around ages 3 and up, and you might just enjoy playing with it too. This is the lowest price we've seen it — over 40% off — but you'll have to be a Prime member for the full discount.

"The magnetic tiles are a perfect toy for the industrious and busy toddler!" exclaimed a happy grandparent. "They are super sturdy and make building by little hands an easy success. Our 2 1/2-year-old grandson will spend an hour at a time building and enjoying imaginary play with these colorful tiles."