Updated daily: The 90+ best early Black Friday deals at Amazon — save on Apple, iRobot and more

Why keep sleeping on your flat-as-a-pancake pillow when these cloudlike Cozsinoors exist (and can be had for over 50% off!)? Their soft, hollow-fiber filling strikes just the right balance between cushy and supportive, while the breathable cover helps keep night sweats at bay. Plus, they were designed for all sleep postures, whether you prefer to lie on your back, side or stomach. 

If your denim collection could use a refresh, these No. 1 bestselling jeans belong in your wardrobe. Not only are they flattering with their leg-lengthening high waist, but reviewers also say they're super comfortable — and the tapered design will highlight your cute fall boots. Plus, they start at a ridiculous $11 — over 75% off!

"I live in jeans and have tried too many to count," wrote a five-star fan. "For me, there is only one brand: Amanda, created by the late Gloria Vanderbilt! The selection of sizes, styles and colors are unbeatable for the money. They are durable, which I love, because I would not be caught dead in hole-y jeans!"

No, your eyes aren't playing tricks on you — that's a top-selling 43-inch Fire TV for less than $200. But what it lacks in cost, it sure makes up for in features, like crystal clear 4K ultra HD visuals, DTS Studio Sound, Alexa voice control and access to over a million streaming movies and TV episodes.

Keep your eyes and hands on the road while having your phone close by, thanks to this No. 1 bestselling phone mount. It sticks right onto your dashboard or windshield (its strong suction was designed to withstand bumps and turns!) and even has a telescopic arm that lets you adjust the viewing angle. One of the lowest prices we've seen!

Never have a dull moment in the kitchen again, thanks to this No. 1 bestselling knife sharpener. Equipped with three slots for sharpening, repairing, straightening and polishing, it'll take your old blades from obsolete to like new in just a few swipes. Plus, it comes with a handy cut-resistant glove to spare you from painful nicks, and it happens to be 67% off (best price ever!).

This No. 1 bestselling classic is suitable for kids (and kids at heart!) ages 6 and up. The premise of this two-person game is simple but fun — you and your opponent take turns sliding a chip into the grid, with the aim of getting four of your color in a row before the other does. (There are also instructions for alternative versions to mix things up.) Get it for nearly 40% off.

"Same great game that I remember playing growing up," recalled a nostalgic reviewer. "My 8-year-old granddaughter had it figured out in about a minute and was a champion in five minutes! Great fun!"

Aside from their fab price (over 40% off!), we love the real-time power readout on the front of the case of these earbuds, making it so much easier than pulling out your phone and swiping to find out how much charge is left. The top number shows how much juice is in the case, while the two smaller indicators show readings for each bud. Pretty smart! But that's not their only innovative feature: These buds have everything you'd expect in a quality pair. On-ear controls let you answer calls, skip songs and activate Siri. They also have multiple sound modes to pick from. Nearly 8,000 five-star fans can't be wrong, right?

The only question is, which color do you choose?

Bye-bye fast-food crumbs and pet hair! With this No. 1 bestselling car vac, you can actually feel good about giving friends a ride.

Sleek as a Dyson, but minus the high price tag, this ultra-affordable vac just might make you enjoy cleaning your floors. At a mere 3 pounds, it's easy to take with you from room to room, and its 45 minutes of run time should be sufficient for sucking up dust, dirt and debris from the most sprawling abode. We love that it turns into a handheld vac for reaching higher surfaces, and the fact that it has a five-stage filtration system designed to capture 99.99% of particles floating around is the cherry on the sundae. This is the lowest price we've seen (80% off!). 

"If you need a lightweight vacuum cleaner for your small rooms, this is a great choice," raved a content cleaner. "I like the color and design. It comes with three different kinds of brushes and the metal tube's length is adjustable. It's easy to use and you can store it in a small space."

With a brand like Shark, you know from the jump that you're getting a quality product, and this popular model is no exception. Not only will its powerful suction zap up any debris that might be dirtying up your floors, it'll also help clean the air thanks to its HEPA filter. Plus, it comes with attachments designed for removing pet hair from upholstery and getting into crevices — and it's 30% off.