Updated daily: The 90+ best early Black Friday deals at Amazon — save on Apple, iRobot and more

Why keep sleeping on your flat-as-a-pancake pillow when these cloudlike Cozsinoors exist (and can be had for half price!)? Their soft, hollow-fiber filling strikes just the right balance between cushy and supportive, while the breathable cover helps keep night sweats at bay. Plus, they were designed for all sleep postures, whether you prefer to lie on your back, side or stomach. Be sure to apply the on-page coupon for the lowest price we've seen — just $13 per pillow.

Shorts and sundresses are being stored for cooler weather, and if your denim collection could use a refresh, these popular jeans belong in your wardrobe. Not only are they flattering, with their leg-lengthening high waist, reviewers also say they're super comfortable — and the tapered design will highlight all of your cute fall boots. This is lowest price we've seen for them all year!

No, your eyes aren't playing tricks on you — that's a top-selling 43-inch Fire TV for less than $200. But what it lacks in cost, it sure makes up for in features, like crystal clear 4K ultra HD visuals, DTS Studio Sound, Alexa voice control and access to over a million streaming movies and TV episodes.

This wildly popular holder — over 70% off for Prime Day — works with almost any model phone and vehicle. Mount it to your dashboard, windshield or vent without leaving a trace when you remove it. It'll keep your cell secure through even the bumpiest of pothole-ridden roads.

You'll want to keep your new favorite knives nice and honed, and this No. 1 bestseller can do the job in just a few swipes. There are notches for repairing, straightening, sharpening and polishing to keep your blades working like new. Join the 10,000-plus shoppers who purchased one in the past month alone. 

Check out our roundup of the best knife sharpeners for more. 

This No. 1 bestselling classic is suitable for kids (and kids at heart!) ages 6 and up. The premise of this two-person game is simple but fun — you and your opponent take turns sliding a chip into the grid, with the aim of getting four of your color in a row before the other does. (There are also instructions for alternative versions to mix things up.) Get it for nearly 40% off.

"Same great game that I remember playing growing up," recalled a nostalgic reviewer. "My 8-year-old granddaughter had it figured out in about a minute and was a champion in five minutes! Great fun!"

Aside from their fab price (over 40% off!), we love the real-time power readout on the front of the case of these earbuds, making it so much easier than pulling out your phone and swiping to find out how much charge is left. The top number shows how much juice is in the case, while the two smaller indicators show readings for each bud. Pretty smart! But that's not their only innovative feature: These buds have everything you'd expect in a quality pair. On-ear controls let you answer calls, skip songs and activate Siri. They also have multiple sound modes to pick from. Nearly 8,000 five-star fans can't be wrong, right?

With its cyclonic force and strong suction, this compact, lightweight vacuum can tackle just about any mess in your car. The kit includes a filter brush, a carrying bag, a spare HEPA filter and three attachments for detailing.

"I got this because I was tired of always having to lug a vacuum and then wire it from the house to my car," shared a fan. "Its suction is great and the attachments included help with getting stubborn crumbs out of the carpet, or in my case, metal shavings my shoes carried in from the factory I work in, which are much harder to vacuum than crumbs."

Sleek as a Dyson, but minus the high price tag, this ultra-affordable vac just might make you enjoy cleaning your floors. At a mere 3 pounds, it's easy to take with you from room to room, and its 45 minutes of run time should be sufficient for sucking up dust, dirt and debris from the most sprawling abode. We love that it turns into a handheld vac for reaching higher surfaces, and the fact that it has a five-stage filtration system designed to capture 99.99% of particles floating around is the cherry on the sundae. This is the lowest price we've seen (80% off!). 

"If you need a lightweight vacuum cleaner for your small rooms, this is a great choice," raved a content cleaner. "I like the color and design. It comes with three different kinds of brushes and the metal tube's length is adjustable. It's easy to use and you can store it in a small space."