Jennifer Aniston's thick, well-shaped brows are thanks to brow guru Anastasia Beverly Hills (Getty Images)
Jennifer Aniston turned 55 earlier this year and the internet went wild, excavating the dozens of products that help the actress appear years younger than she is — including her secret to perfect brows (this info is not especially new: Aniston's brow and beauty regimen has been public knowledge for years). Still, brow maintenance becomes particularly important for women in their 50s because, as we age, our brows become thinner and whiter. There are several ways to combat aging and thinning brows — including brow-growth serums, semi-permanent tinting or, the easiest and most affordable option, filling them in with a high-quality gel, like this one from Aniston-favorite brand Anastasia Beverly Hills, which is now on sale at Amazon in the mini size.
Beverly Hills brow guru Anastasia Soare charges more than $100 for a single brow treatment in her salon, but you can bring home her signature formula for creating fuller-looking, ultra-defined brows for less than cost of a good sandwich.
Although it's not on sale, this full-sized version is still well worth the price.
Anastasia Beverly Hills is among the most trusted brow-makeup brands. Its highly-pigmented formulas are paraben-free, cruelty-free, long-wearing and safe for all skin types. At 20% off, this deal brings the price of the mini-sized high-quality Dipbrow gel closer to what you'd pay for a drugstore brand.
Brow gels are among the most natural-looking ways to fill thinning brows and cover gray brow hair. They give precise shape to even the most sparse brows, making them appear younger and fuller. This is important because carefully-shaped eyebrows not only accentuate your eyes, they also add lift to your face overall. Losing brow definition means the face loses the accompanying face framing and lifting they provide.
The Anastasia Beverly Hill Dipbrow gel comes in a range of shades — which means you can easily color match and never have that too-dark "fake" look. The formula is also waterproof, so you can swim in it; matte, so your brows don't appear oily and full-coverage, which means a little goes a long way. You use the brush on your brows the way you would mascara on your lashes — simply brush it on in an upward motion and let it dry.
More than 2,700 Amazon shoppers give the Dipbrow a five-star rating and say it's helped make thinner brows look fuller and even cover up grays.
"It’s like mascara for your brows," said one shopper. "You can brush lightly to tame them and add a little more for areas that need a bit of color. It works for this older lady, who has thinning brows with some gray now and then."
"I love this brand's brow gel. This is my second order," said another. "What I like about it is that it stays where you put it. It does not clump. Color choices are true as pictured. I have these stubborn gray hairs and this colors those hairs well and lasts until I wash it off."
Some reviewers were pleased with the application. "Tried so many and this is the best. Works exactly as described. Other brands deliver either too much or too little product, but this one is just right. Excellent and can highly recommend," explained one.
Although it's on sale now, some shoppers still wish it didn't cost so much.
"Like the color available —wish it were a semi-permanent product," said one customer. "Very expensive for the size of the product."
"I like this eyebrow colorant. Unfortunately, it runs out pretty quickly considering its cost," said another regular user.
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.