Prime Day 2025 starts July 8.(Amazon)
Amazon has officially finalized the dates for this summer's annual Prime Day sale: The online shopping extravaganza will kick off on Tuesday, July 8 and continue through Friday, July 11. That means it will stretch a whopping four full days, or twice as long as previous Prime Day sales.
New for 2025 will be "Today's Big Deals," a daily roster of themed offerings that will launch each morning at midnight PT (3 a.m. ET). Despite the longer length, however, Prime Day 2025 otherwise looks to follow the familiar template of Amazon's big summer sale event. Look for a wide array of deals and discounts across the full range of Amazon's inventory, mostly targeted at Amazon Prime subscribers, who get free one- or two-day delivery on most products (along with a variety of other perks) for the $139 per year fee.
In the electronics space, Amazon is specifically calling out upcoming deals on its in-house brands, including "the lowest price ever on the Blink Mini 2 two-pack and Ring Battery Doorbell with Ring Floodlight Cam Wired Plus bundle," as well as savings up to half off on Eero routers, the Fire HD 8 Plus tablet and Fire TV Omni TVs. That reinforces the pattern seen in earlier years, when Prime Day generally rivals Black Friday for the best pricing of the year on Amazon hardware.
Meanwhile, rival retailers like Walmart, Best Buy, Target and others will almost certainly tee up their own counter-Prime Day sales, which may simply be marketed as early or extended July 4th sales given the fact that Amazon's event picks up right after the Independence Day holiday weekend.
While the official start of the sale is still three weeks away, it's worth noting that there are always an array of solid deals at Amazon. Check out our ongoing list of best Amazon deals and best Apple deals, to start. And while you consider your to-do list for Prime Day proper, delve into our evolving list of the best early Prime Day deals, which includes five expert tips, including how best to track the price history of given items so you can see if that deal is really as good as it appears.
"Anti-Prime Day" sales are happening elsewhere if you don't want to shop at Amazon.
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Prime Day 2025