I'm a 50+ beauty expert: these are my favorite Prime Day anti-aging skin care deals

Dark circles and puffy bags, be gone! These top-selling under-eye masks are formulated with vitamins to help firm and brighten that delicate skin in as little as 20 minutes, according to the brand, and they're on sale for under 50 cents a pair. 

"I’m 53 years old and have tried a dozen and one masks," shared one impressed user. "I was shocked after I removed these. My puffiness, bags were gone. My skin felt so tight under my eyes. Will keep these in stock. Also, I keep these in my mini skin refrigerator and lord, these feel so good cold."

The fab formula is powered by L'Oréal's antioxidant recovery complex, which works through the night to help you get smoother, firmer, younger-looking skin.

When used consistently, this jade roller and gua sha tool set is meant to improve blood circulation, reduce puffiness and diminish the appearance of fine lines while tightening skin overall.  

Brighten and depuff your tired eyes fast with these gold eye patches, now on sale for $14 for a pack of 24 (under $2 per set). They're reportedly a favorite of Jessica Alba! That said, they won't be this discounted (60% off!) for long as they're one of Amazon's daily Lightning Deals, meaning there's a limited number of these available at this price today.

"I have always had issues with dark circles under my eyes and my eyes getting puffy overnight. I slap these babies on for 15 minutes in the morning while diapering and dressing kids, rub in the extra moisture when I take them off, and there is a visible difference," said one Amazon reviewer. "I go from under the bridge troll to troll who isn't quite embarrassed to leave the house without make up on. Super easy to use, they're cool and feel nice first thing in the morning, and really reduce the morning trollish look that comes with being a mom of two littles. Definitely recommend."

You probably know the brand CosRx for its Snail Mucin Essence. However, Yahoo named its Hyaluronic Acid Moisturizing Cream one of the best anti-aging skin care products of 2024. It offers a punch of hydration, plumps up skin, reduces the appearance of fine lines and helps reduce any "crepey" appearance. 

"I love this moisturizer for its lightweight, fast-absorbing formula and antioxidant ingredients. The texture is perfectly rich without being too heavy and the product itself absorbs fast," writer Marie Lodi says. "Bonus points: In addition to hyaluronic acid, this cream contains vitamin tree water (also known as sea buckthorn), which is filled with vitamins, amino acids and fatty acids that help strengthen the skin barrier and increase hydration even more. The midrange price point is the cherry on top."

If acne scars, enlarged pores or a dull, uneven skin tone are keeping you from loving your face, here's an affordable solution. This serum — cherished by over 33,000 five-star fans at Amazon — has been called "heaven sent," a "miracle in a bottle" and "liquid gold."

"I am absolutely blown away by this product," said one shopper. "I have sensitive oily/combination acne-prone skin with lots of redness. I'm noticing a huge difference in less than two weeks already, and even noticed today my forehead wrinkles are starting to disappear!"

If you're looking for a low-cost retinol eye cream to help with crow's feet and dark circles, this is for you. The wrinkle-smoothing lotion also reduces puffiness while remaining gentle enough for sensitive skin.

We're not alone in thinking it's among the best eye creams out there; it's garnered more than 19,000 five-star Amazon reviews. It's dermatologist-recommended too. Right now is a good time to this effective cream a try — it's 35% off.

Exfoliants are essential for turning over dead skin cells and promoting skin health and collagen production no matter your age. However, they're particularly important in your 40s, 50s and beyond to keep your face from looking dull and tired. 

This Bliss serum is an excellent entry point — it's gentle yet effective and good for all but the most sensitive skin types. It smells good too. 

This spot treatment contains retinol 8, a stabilized vitamin A complex that's meant to be eight times more effective than conventional retinol but half as harsh on your skin. That means better results with less irritation, and who doesn't love that? You can apply it to dark spots as they pop up. 

Yahoo's beauty editor, Jennifer Romolini, named it one of the best retinol serums of 2024. She writes: "The formula itself is creamy, non-irritating and — concentrated or not — worked to lighten a stubborn brown spot on my cheek I'd been annoyed by for years in just three weeks."

Ask any dermatologist for the most important step in an anti-aging skin care routine and they'll undoubtedly say high-quality sun protection. And this version by EltaMD is truly among the best.  

Of all the sunscreens I've tested, EltaMD SPF is the most consistently top rated, especially by doctors who recommend a tinted mineral sunscreen like this one, which provides broad-spectrum physical coverage and hydration — and gives your skin an even tone in the process. Its also made of natural ingredients zinc oxide and titanium dioxide and leaves a smooth finish, even on dry or sensitive skin. 

This Sarah Jessica Parker favorite brand is a drugstore skin-care legend for a reason: It's proven to work. In a clinical study, 97% of those who tried the Retinal Correxion reported smoother skin after just a single night. Users said their skin was 63% more hydrated after 1 week & visibly firmer after a month. RoC's retinol serum is recommended and tested by dermatologists. It’s also among Amazon’s most highly rated skin care products with more than 13,000 5-star reviews. Snag a bottle to try for yourself while it's still on sale. 

With consistent use (it takes just a few minutes per day), this microcurrent facial toning device works to firm those places on your face you really want firmed: the jowls, cheek line and even your neck. This mini version is great for travel and the set comes with an ample size of the NuFace serum, which accentuates the job.

You'll save a sweet $75 with this bundle. The larger NuFace Trinity+ is also on sale ($105 off) at Amazon's sale.

"My nose is so clear after ONE USE. Recommend this 100%," said one happy shopper. 

I love Garnier Micellar water generally, but I especailly love this iteration, which is perfect for aging faces in summer. The no-rinse face cleanser works like a magnet to lift dirt and grime off your face while still conditioning and being extra gentle. 

This version also removes waterproof makeup — like no-smear mascara, a warm-weather staple — without dragging or damaging your delicate undereye skin (and, potentially, causing more wrinkling). Stock up now while you can with this truly good deal on two ample 13.5 oz bottles.  

If I had to pick one desert island beauty product (outside of sunscreen), it would have to be Sunday Riley's Good Genes. The lactic-acid treatment gently yet effectively exfoliates dull surface skin, promoting cell turnover and giving even the dreariest skin a healthy, vibrant glow.

It also smooths and plumps rough skin texture and clarifies an uneven tone. My skin never looks better than when I use this every night and, while this sale price still isn't cheap, a little goes a long way — I've had mine for months. 

I'd forgotten all about Vaseline until a few years ago when the classic, dermatologist-recommended petroleum jelly went viral on TikTok for its use in "slugging" (essentially the last step in your skin care routine, to create a kind of seal for all your other products). Since then, I've used it to target dry, flaky spost on my forehead, to heal chapped skin on my elbows, to prep my legs before applying self tanner and to remove my tween's Halloween makeup.

It's ultra-versatile as not only a beauty staple, but a household one too: In a pinch, I've also employed straight-from-the-vat Vaseline to polish boots, remove clothing stains and even — with just a small dab — keep my razors sharp. 

While not a wrinkle cream per se, this beloved snail mucin from CosRx is excellent for evening skin tone and making your face look softer and brighter overall. It's also won multiple awards, has almost 70,000 five-star reviews on Amazon and has impressed most every beauty editor I know.

After using it the first time (here is my full review), my face was noticeably dewier and other users have boasted about its ability to soothe, hydrate, repair and improve dullness in the skin — all of which helps wrinkles look less deep and crepey. 

This powder contain unflavored bioavailable organic collagen peptides powder sourced from grass-fed, pasture-raised cows.

There's a reason I named this Peter Thomas Roth formula the best retinol serum of the year: At 1.5% retinal concentration, it's just potent enough to really work on reducing wrinkles and fine lines, while not so strong that your face will start molting within the first week of use. Plus, it contains 8-hour slow-release microencapsulated retinol, which tends to be less irritating, and is packed with brighteners like vitamin C and soothing emollients such as vitamin E and squalane to keep your face hydrated and reduce redness.

The texture here is particularly standout: It's silky and smooth, as opposed to tacky and viscus. When I used this product last year for three months, I saw an almost immediate skin-tightening effect. Over the weeks there was more clarity in my skin tone and the lines in my forehead appeared less deep. 

It's difficult to choose a retinol serum that will work "best" for all skin types, but with its high-quality ingredients and thoughtful formulation, this one comes closest to being a one-size-fits-most skin-care star — and right now, it's at the lowest price I've seen in 2024.