Prime Day beauty deals are still going — shop these top picks from a beauty editor

"I've tried a lot of eye creams," says Yahoo Senior Beauty Editor Jennifer Romolini. "And, for my money, CeraVe makes the best drugstore depuffing/under-eye brightening treatment currently on the market. Not only does it feel good on your skin (absorbs quickly, no gross pilling), it's also fragrance-free, hypoallergenic and non-comedogenic. Olivia Wilde also loves it, along with thousands of reviewers, who say it's like Botox in a cream. I'm not sure about that claim, but I do know this is a quality skin care staple at a price everyone can afford."

Speaking of which, this is close to as low as I've seen it all year (it's 40% off!).

While it's not exactly meant as a face cream, this ultra-rich moisturizer is used for that purpose by most every seasoned beauty expert I know. It's extremely hydrating, packed with nourishing plant-derived ingredients and is especially good as a nighttime treatment for faces, hands, feet, necks and the décolleté area.

Who knew the lowly snail would turn out to be 2024's self-care superstar? This beloved elixir is excellent for evening-out skin tone and making your face look softer and brighter overall. It's won multiple awards, garnered nearly 60,000 five-star Amazon reviews and impresses even the most scrupulous beauty editors.

There's so much to love about this thickening, moisturizing, salon-quality shampoo and conditioner duo. For starters, it contains zero harsh chemicals. It's safe for all hair types (including color-treated) and it's not tested on animals. But the ingredients are the true stars here: Biotin, vitamin B and caffeine are all proven to nourish fine hair follicles and help stimulate growth. 

With more than 10,000 five-star reviews, this popular set is a steal at 30% off. "My hair has never felt so good," said one reviewer. "My hair is thin but this does not weigh it down. I also notice a lot less hair loss in my brush and styling tools."

(For more options for those with fine strands, check out our roundup of the best shampoos for thinning hair.)

This ultra-portable, pen-size shaver eradicates unwanted facial hair with the touch of a button. The clever dual-head design works in a flash on unwanted nose and ear hair (it's good for brow touch-ups and one-off chin whiskers too, though it's too narrow to tackle larger swaths like a full mustache). 

I actually keep one of these in my car to zap unruly black strands whenever they unexpectedly appear. Another cool feature? The TouchBeauty is waterproof, so you can use it in the shower while you're waiting for your conditioner to set.

After testing dozens of mascaras earlier this year, I named Maybelline's Lash Sensational the best mascara of 2025. The no-smudge, zero-flake formula lengthens and thickens lashes without being a hassle to apply (I did not have to remove globs from the applicator brush once in the last month — a first).

In addition to having this beauty editor's vote, more than 80,000 five-star reviewers rave about it on Amazon, all stating something along the lines of, "10/10 would recommend, I've ordered this six times now ... it's the best mascara I've ever used." Truly, it's that good. 

Incredible deal alert! These gilded, Jessica Alba-approved eye masks incorporate hyaluronic acid, amino acids and sea moss to hydrate the delicate under-eye area, reducing dark circles and puffy bags and blurring fine lines as they go — and right now they're nearly 40% off!

They're also paraben- and sulfate-free, vegan and gentle enough for most skin types. The luxe packaging makes them an excellent gift. 

This is the cream you want if you're, like, "I think tightening creams are BS but I also want to believe they are true because I currently hate my neck." The Gold Bond firming cream is no frills but gets the job done (the job being tighter jowls and a less reptilian neck). The formula is lightweight and on the thin side, but the product absorbs well and is gentle enough not to irritate sensitive skin. 

Note: You'll need to use it consistently for about a month to see results, and it won't, of course, magically make you appear 25, but being able to snag this ample size for less makes this product worth a go.

I've been loving this extra-firming eye cream from Derma E, a truly quality brand that makes natural, vegan and cruelty-free products that won't cost you a week's pay. Made of skin-revitalizing ingredients like copper peptides and plant stem cells, it's clinically proven to improve elasticity, firmness and lighten a darker under-eye skin tone. I especially like it for my upper eyelids, where I've seen a noticeable difference in improved texture over just a few weeks.

More than 1,600 five-star reviewers also praise its lifting and tightening merits, calling it: "A miracle for your eyes—no time travel required!"

If you're looking for a low-cost retinol treatment to help with dark circles, this is for you. RoC is the premier name in over-the-counter retinol, and its eye cream is highly rated, with more than 19,000 5-star Amazon reviews. It's excellent for improving the appearance of both fine lines and dark circles, and it's dermatologist recommended too. I only wish it contained more antioxidant, nourishing ingredients. But for this price, this potion honestly cannot be beat.

For a lazy lady like me, there are few things better than a cleansing facial cloth that lifts all the day's grime without creating a splashy water crime scene at the bathroom sink. The one downside, of course, is the waste — but these ultra-gentle towelettes solve this problem: They're actually plant-based, biodegradable and compostable. Which may be why they're a bestseller on Amazon with nearly 95,000 five-star reviews.  

Would Drew Barrymore steer you wrong? The actress/talk show host is just one of thousands of fans of Olay's tried-and-true classic products, which include this coveted sculpting cream. The key here is hydration: So much of face and neck aging — including crepey skin — is caused by a loss of moisture, and this thick, almost viscous cream begins to add it back upon first use. It's infused with concentrated, moisturizing ingredients like hyaluronic acid, amino-peptides and vitamin B3, all of which help plump skin and reduce the signs of wrinkling and sagging.

Women over 60 especially love this drugstore staple, proclaiming: "Great help for moisturizing, I will be 73 this month and, believe me, it really helps keep the wrinkles controlled by plumping up my skin."

This multiuse hair tool works like the Dyson Airwrap — only at a fraction of the cost. It comes with three brush heads and a blow-dryer attachment to suit all hair types, whether you want to smooth and straighten or add curl and waves. 

Now you'll be able to give yourself a professional-level blowout while saving 75% — which is the lowest price we've seen all year!

These No. 1 bestselling makeup blenders — now over 45% off — have been swirling around the beauty world for their bouncy, absorbent material and convenient teardrop shape (especially great for getting into corners, comparable to some of the more expensive blenders on the scene). They’re endorsed by over 75,000 customers (including me) and they’re hypoallergenic, latex-free and easy to clean. 

I love Garnier's micellar water in general, but I especially love this iteration, which is perfect for aging faces. The no-rinse face cleanser works like a magnet to lift dirt and grime off your face while still conditioning and being extra gentle. 

This version also removes waterproof makeup without dragging or damaging your delicate under-eye skin (and, potentially, causing more wrinkles). Stock up now while you can with this truly good deal on two ample 13.5-ounce bottles.  

Did you know dermaplaning could change your whole facial-hair life? This precision tool is designed to painlessly groom away errant chin whiskers and unwanted facial fuzz from above the lip, between the brows and on the cheeks, and it's tiny enough to take wherever you go.

For a beauty editor, I'm ashamed to admit I'm not particularly skilled at grooming, and this is especially true when it comes to "doing" my hair. But this bestselling all-in-one hair dryer, styler, de-frizzer and volumizer has changed my life, making days when I want my coiff to appear polished about 1,000 times less stressful. 

It's super easy to use and the results are instant: It looks like you had professional, smoothing and volumizing a blowout within minutes. The device is so popular it's garnered nearly 400,000 five-star Amazon reviews! Scoop it up now while it's nearly half off.

This gel formula serum and concealer goes on sheer and natural-looking, and the finish is satiny-smooth. It's buildable, so you can layer more on days when you need heavier coverage. It's also compact, comes in a dozen different shades and is — perhaps best of all — affordable.

This wallet-friendly makeup is among the most effective I've tried — I even named it one of the best concealers of 2024.