Prime Day deals that rival Black Friday: 40+ best sales at Amazon, Walmart and more

If you haven't been shopping in the last 24 hours, you've been missing out. But not to worry — the Amazon Prime Early Access Sale is going strong. The mega-site's shopping extravaganza began in the wee hours of Tuesday, October 11, and will run though Wednesday, October 12, at 12am PT. Of course, most other major retailers and brands — we're talking Target, Sephora, Best Buy, Walmart, Nintendo, and more — have launched competing sales that are on par with the savings you'd see on Black Friday. We asked a slew of retail experts for their advice. As expected, the deals are especially good this year as retailers offload overstock ordered earlier in the pandemic when consumer spending was high. So now's the time to get a jump on your holiday shopping — and perhaps score a few things for yourself in the process.

Apple 2020 MacBook Air Laptop

$799

Take on everything from professional-quality editing to action-packed gaming with ease — and for up to 18 hours, thanks to this MacBook's prodigious battery life!

$799 at Apple

Olaplex Hair Perfector No 3 Repairing Treatment

$24$30Save $6

This cult favorite treatment repairs broken bonds in your hair, leaving your strands healthier and stronger.

$24 at Olaplex

Keurig K-Mini Single-Serve K-Cup Pod Coffee Maker

$50$100Save $50

This mega-popular single-serve coffee maker is easy to use. Simply fill up the reservoir, pop in a K-cup, press a button and enjoy steaming hot coffee in seconds.

$50 at Target

Apple AirPods 2nd Generation

$145$189Save $44

These epic buds will connect immediately once you take them out of the case — immersing you in rich, high-quality sound in seconds.

$145 at Apple

Amazon Fire TV 55-inch 4-Series 4K Smart TV

$360$520Save $160

Thanks to 4K Ultra HD, you'll get four times the number of pixels of Full HD screen, so colors absolutely pop. Link the TV up to other smart-home devices and enjoy easy access to tons of apps, from Amazon Prime and to Netflix.

$360 at Amazon

iRobot Roomba i2 Wi-Fi Connected Robot Vacuum

$200$350Save $150

The Roomba i2 takes vacuuming off your mind with personalized cleaning suggestions powered by the unique intelligence of iRobot OS, which learns your habits and your routines.

$200 at Amazon

Echo Show 5

$35$85Save $50

Ease into the morning with the Echo Show 5, which gradually turns on your synced smart lights. Then unwind after a long day by asking Alexa to play that Netflix show you've been bingeing. Whatever your mood, Echo's got you covered.

$35 at

Kindle Paperwhite Signature Edition

$135$190Save $55

Meet the thinnest, lightest Kindle Paperwhite yet — with a flush-front design and glare-free display that reads like real paper even in bright sunlight. This updated version is waterproof so you’re free to indulge at the pool.

$135 at Amazon

LG 65" Class 4K UHD TV

$398$558Save $160

A stunning picture and crisp, clear sound make for a lifelike feel, while you can flip through your favorite streaming apps.

$398 at LG

HP 11.6" Chromebook

$71$225Save $154

Yup, you can get a high-quality laptop for less than $100. This HP Chromebook is sturdy enough to survive falling off a desk and fast processing times, making it ideal for students or people just looking for a solid work-from-home computer.

$71 at

'The Legend of Zelda: Breath of the Wild' for Nintendo Switch

$52$60Save $8

The Legend of Zelda: Breath of the Wild is considered by many to be the best Switch title, and the best Zelda game ever.

$52 at Walmart

Lucid 10-Inch Firm Gel Memory Foam Mattress

$320$699Save $379

At $350, this queen mattress is a total steal. Enjoy SureCool gel-infused foam to help you stay comfortable while you snooze, along with PureFlow ventilation that allows for next-level breathability.

$320 at Home Depot

Cuisinart Air Fryer Toaster Oven

$130$230Save $100

This bestselling air fryer doubles as a toaster oven to give you plenty of function in one handy appliance. Enjoy seven cooking capabilities, including Air Fry, Convection Bake, Convection Broil, Bake, Broil, Warm and Toast.

$130 at Bed Bath & Beyond

YHOON Women's Walking Shoes

$28

The perfect shoe for whatever your day brings.

$28 at Yhoon

Coach Field Tote In Signature Denim

$385$550Save $165

This popular tote is on mega-sale! Made of denim and calf leather, it's designed to stand up to years of use. Stay organized with the help of inside cell phone and multifunction pockets.

$385 at Coach

Kate Spade Hudson Medium Convertible Crossbody

$198$248Save $50

There's never been a better time to invest in a new bag — from Kate Spade, that is. The brand is offering an extra 40% off all sale styles, including this gorgeous robin's egg-blue crossbody.

$198 at Kate Spade

Revlon One-Step Volumizer Hot Air Brush

$60

Revlon's hot air brush has built up a cult following thanks to its ability to dry and style your hair in one go. This styling tool results in 30% less frizz and adds volume as you dry.

$60 at Amazon

Biosilk Silk Therapy Original

$25$50Save $25

This fan-favorite leave-in therapy works hard to repair, condition, smooth and protect all hair types.

$25 at Ulta

Amazon Fire TV 43" 4-Series 4K UHD smart TV with Alexa Voice Remote Enhanced, stream live TV without cable

$300$370Save $70

This smart TV lets you bring movies and shows to life with just the sound of your voice. Ask to watch one of more than 1 million movies and episodes, or check the weather, sports scores and more — all with amazing clarity.

$300 at Amazon

You can expect "enticing discounts" on a range of products from big-name brands like Shark, Samsung, KitchenAid, LEGO, iRobot and Philips Sonicare, BlackFriday.com's shopping expert, Lisa Davis told Yahoo Life.

Stores are offering up wild deals on a wide range of merchandise, making it a great time to do a little (or a lot of) online shopping. Of course, the internet is a big place and it's pretty overwhelming to try to figure out where to start. With that in mind, we've rounded up some of the best deals out there right now across tech, home, fashion and beauty, so you can secure some intense savings. Scroll down to see what our shopping editors think is worth snagging right now. We will keep this article updated over Prime Day to make sure you see all the best deals.

As savvy shoppers know, Amazon's own line of tech devices are always among Prime Day's brightest stars. "Think toys, personal tech and Amazon-owned devices, plus subscription additions like Amazon Music, a free Grubhub+ membership and Prime Video," Kristin McGrath, shopping expert with RetailMeNot, told Yahoo Life. "The retailer will have discounts [on] clothing, home, electronics, kitchen and more, but we expect to see even more deals around hot holiday toys and trending tech gift items from top brands."

Prime Day and related sales are historically big for tech gear. TVs, laptops, headphones, tablets — they're all massively marked down across a wide range of retailers. Whether you're looking for Apple products, smart TVs or smart-home devices, you can score them for a steal. Amazon is the spot for gadgets and gizmos galore.

• Amazon: Enjoy savings on smart TVs, wireless headphones and earbuds, tablets and more.

• Target: Shop three days of sales with Target's early Black Friday deals, across a range of tech items.

• Walmart: Save up to 40% on tech items, with select rollbacks offering up even deeper discounts.

Want to freshen up your place? From mega-popular small appliances to bestselling linens, you'll find plenty of home sales worth taking advantage of right now.

• Best Buy: Enjoy sale prices on small kitchen appliances, including $40 off a Ninja blender kitchen system.

• Bed Bath & Beyond: Save up to 50% off bedding, small appliances and decor in the "Fall Savings Event."

• Birch: Take $400 off any Birch Mattress + 2 Free Eco-Rest Pillows with code "FALLSALE400."

• Casper: Save up to $600 off mattresses and up to 50% off bedding and duvets.

• Helix Sleep: Enjoy up to $350 off mattresses and score two free pillows.

• The Home Depot: Save up to 30% off small kitchen appliances, along with select cookware and flatware.

• Target: Shop big sales up to 50% off, across a range of home items.

• Wayfair: Save up to 80% off on seating, kitchen gear, patio furniture and all the Wayfair home goods you love.

Looking to beef up your wardrobe? Prime Day Early Access 2022 has a lot to offer. Check out these options.

• Adidas: Get up to 50% off.

• Coach: Grab 50% off a selection of styles.

• Dick's Sporting Goods: Outdoor gear, running apparel and more are marked up to 50% off.

• Gap: Score up to 50% off sweaters, athleisure and more.

• HSN: Save more than 30% off a range of styles, including leggings, sandals and pajamas.

• Kate Spade: Take 30% off sale styles with code COZY30.

• Kohl's: Enjoy 20% savings on items.

• Old Navy: Flannels and jeans are $25 and under.

• Target: Shop early Black Friday sales across a range of fashion items.

Beauty isn't historically a huge area for savings on Prime Day sales outside of Amazon, but you can still find some great deals happening right now. Stock up on popular shampoos, conditioners, makeup lines, styling tools and more.

• Ulta.com: Save up to 50% off must-haves and new daily deals as part of the Gorgeous Hair Event.

• Sephora.com: Save up to 50% off hair care favorites.

• Target: Shop early Black Friday sales in beauty.

See all of our Prime Early Access Sale coverage, here. Shop the top Prime Day deals on Yahoo Life, get the best Prime Day tech advice on Engadget, learn about Prime Day trends on In the Know, and check out Prime Day car deals on Autoblog.