This insanely popular 55-inch TV is just $210 for Prime Day — that's 40% off

As someone who loves movie nights and catching up on the latest shows, having a solid TV setup is a must. At 55 inches, the Insignia 4K Smart Fire TV brings a cinematic experience into whatever room it calls home, and now it’s down to an insane price, just $210. With vibrant 4K UHD resolution, you can expect stunning picture quality and clarity, perfect for everything from Bridgerton to Top Gun: Maverick. Plus, the built-in Fire TV gives you instant access to all your favorite streaming services — no extra device required.

Insignia 55-inch F30 Series 4K UHD Fire TV

$230

This 55-inch 4K TV delivers everything you need: impressive size, top-tier picture quality and all the apps, shows and movies that Fire TV brings to the table.

$230 at INSIGNIA

Insignia 43-inch F30 Series 4K UHD Fire TV

$140$200Save $60

If you have limited space and a limited budget but still want 4K resolution, this is the TV for you. With Fire TV built-in, you won’t have to deal with extra cables, devices, or remotes. Just plug it in and start watching.

$140 at INSIGNIA

Insignia 50-inch F30 Series 4K UHD Fire TV

$180$300Save $120

How do we love this set? Let us count the ways: 4K resolution. Access to upwards of 1 million movies and TV episodes via the streaming world's heavy hitters. Upscaling capability. 50-inch screen. $190 price tag. Oh, and 9,000 of these have been sold in the past month.

Take it from this fan: "Hands down best TV I've purchased in the last decade."

$180 at INSIGNIA

Insignia 58-inch F30 Series 4K UHD Fire TV

$280$380Save $100

Chances are, if you're considering an upgrade to a 55-inch TV, your space can probably accommodate a few more inches ... and this set, at this price, will make that a very wise choice, given that you'll get noticeably more visual real estate for a barely noticeable price jump.

$280 at INSIGNIA

Did I mention that this 4K smart TV is only $210? This Insignia 55-inch TV is hitting a new low (price-wise, that is) that’s hard to beat. Similar models with built-in smart features are usually priced much higher, even on sale. For just $210, you’re getting a large-screen and 4K experience with smart functionality, making it a steal for the size and quality.

If you’re still using an older (read: non-4K) TV, this Insignia 55-inch Smart Fire TV is an ideal upgrade that won’t stretch your budget. It offers stunning 4K visuals, so you can enjoy a crystal-clear picture and vibrant colors that breathe life into your favorite shows and movies. The built-in Fire TV functionality means you get instant access to apps like Netflix, Prime Video and Hulu without the need for extra streaming devices. With Alexa voice control built-in, you can search for content, adjust settings, and even use it to control your smart home devices hands-free.

With multiple HDMI ports, USB inputs, and Wi-Fi connectivity, you can easily hook up your gaming console, sound system or Blu-ray player, making it the perfect entertainment hub for whatever media you’re consuming. And whether you’re watching the playoffs or having a movie marathon, everyone gets a great view thanks to the wide viewing angle that delivers consistent picture quality from just about any seat in the room.

On top of all of that, the setup is a breeze — you’ll have it up and running in minutes. With everything built-in, there’s no reason to fuss with complicated connections or multiple remotes. The slim design will look great in any room, fitting perfectly into your space without overpowering it.

With nearly 10,000 flawless five-star ratings, it's easy to see why over 6,000 of these Insignia TVs have flown off the shelf in the past month alone.

Pros 👍

There’s plenty to love about this TV, from picture quality to design, but for this reviewer, the ease of use stole the show: "I’ve enjoyed having either Fire TVs, Rokus or Vizios, so this TV fell right in line with my usual choices. I got home, connected the TV, signed in, and loaded all my usual apps onto the TV, and I was up and running as if I’d had the TV for months already."

Another user raved about everything from the picture quality to the entertainment options. "The picture is perfect and it is so easy to navigate from one app to another. There are so many options to watch on this TV. It’s like being at the movies, all you need is pop corn."

"It is the best bang for your buck when it comes to TVs," praised another reviewer, sharing that using new HDMI cables makes a big difference. "I bought a modern HDMI cable (they aren't all the same) and it works like a dream. I smile when I turn the TV on now because the picture is so clear."

Cons 👎

Let's be honest. At $210 there's not a lot you can complain about when it comes to a 55-inch 4K smart TV, but there are still a few drawbacks to be found. This reviewer found that the Insignia didn't have the picture quality of more expensive options: "The darks are as you can expect a little less quality than say, a 1k dollar Samsung" and another reviewer found the audio quality to be lacking, saying "the built-in speakers are average and they work fine for casual watching, but I recommend pairing it with a soundbar for a better audio experience, especially for movies or music."

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)