Our favorite face washes of 2025 include big splurges and major steals.
Finding the best face wash might not seem like the most glamorous or exciting part of skin care, but when people ask me how to build a high-quality routine, I almost always tell them to start here. That's because properly cleansing your face goes a long way toward skin health, especially when you discover the right face wash for you. The good news is, these types of products are among the easiest to select (moisturizers are a close second). Unlike more complex skin care like retinol, there are loads of affordable face washes that are suitable for all skin types (though you do want one formulated for your specific concerns — see why below).
Ahead, you'll find my six favorite tested and reviewed face washes. Whether you have dry, oily, acne-prone or sensitive skin, you’ll leave here with a new face wash recommendation to keep your face healthy, clean and rejuvenated.
Update, August 29, 2025: We’ve confirmed current pricing and availability for all products. Our No. 1 pick remains unchanged.
Texture: Gel | Size: 8 ounces | Skin Type: Oily, combination, dry, normal | Key ingredients: Kale, spinach, green tea, alfalfa, vitamin C, vitamin E
Once I started using this cleanser, my first reaction was anger — I got mad at myself for taking so long to try it! Now, I use it almost every day. It works extremely well to remove makeup (especially black liquid liner and mascara) — so well, in fact, that sometimes I don’t even need to double cleanse. On the ingredients side, it’s chock-full of superfood antioxidants that provide all kinds of good stuff, like protection from free radicals and increasing hydration. At about $40, it can be pricey for some, but it’s lasted me a long time, heavy eyeliner and all. A couple of pumps go a long way.
Texture: Cream | Size: 20 ounces | Skin Type: Dry, normal, sensitive skin | Key ingredients: Niacinamide, panthenol, glycerin
This Cetaphil face wash is my go-to when my skin needs TLC, like after a laser resurfacing treatment or if I used something too harsh. It’s made with niacinamide, glycerin and panthenol, which all keep moisture locked into the skin while having their own additional benefits. Though, like other face washes, I have noticed that I still have some eyeliner leftover, so I usually have to use micellar water or makeup remover separately! (If you haven’t been able to tell by now, my liquid eyeliner is pretty much bulletproof.) One of the greatest things about this face wash is you get a lot of product for your money, which makes it an amazing deal.
Texture: Gel-to-foam | Size: 16 ounces | Skin Type: Normal, oily | Key ingredients: Ceramides 1, 3, 6-II, hyaluronic acid and niacinamide
While some skin types are told to avoid foaming face cleansers, these sudsy washes can clear away excess oil and sebum in a way that non-foaming formulas cannot — making them ideal for oily skin. CeraVe’s Foaming Facial Cleanser is gentle and doesn’t overstrip the skin. I found this face wash made my skin feel clean, refreshed and even plump, thanks to three key ingredients.
It’s formulated with three types of restoring and barrier-strengthening ceramides, which retain the skin’s moisture and boost its resilience. Additionally, it contains hyaluronic acid, another big moisture-booster, and niacinamide, which can calm the skin and also reduce TEWL (transepidermal water loss).
Texture: Gel | Size: 5 ounces | Skin Type: Normal, Oily, combination, dry | Key ingredients: Proprietary botanical alternative to hyaluronic acid complex, seven amino blend, antioxidant fruit extracts
Not gonna lie, I’ve put my skin through the ringer more than I’d care to admit (usually by overdoing it with harsh acids). I’ve learned my lesson and my skin barrier lived to tell the tale, thankfully in part to The Outset’s Gentle Micellar Antioxidant Cleanser. The bouncy, lightweight formula feels nice on the skin while effectively removing dirt and oil. If I’m wearing heavy eye makeup or lipstick, I usually need to use micellar water or an oil-based remover first, but double cleansing with this face wash is worth it. I’ve even used this cleanser on fresh tattoos — that’s how gentle it is.
Texture: Cream | Size: 4 ounces | Skin Type: Dry, normal, combination | Key ingredients: Japanese rice powder, hyaluronic acid, red algae
You'd be hard-pressed to find someone who doesn’t extoll the virtues of a skincare product from Tatcha. The J-beauty brand is beloved among beauty editors, celebrities and skincare lovers. The Rice Wash is a godsend for those with dry skin. Made with rice powder, hyaluronic acid and red algae, the soft cream, pH-neutral formula gently removes dirt without causing tightness or stripping. It's also mildly exfoliating, and my skin always feels soft and refreshed immediately after use.
I find that a small amount goes a long way, even when I’m wearing a full-coverage foundation. However, this is one where I’ll usually use micellar water to remove my heavy eye makeup. Still, if you want your face to feel like a silk pillow after cleansing, this is the face wash for you.
Texture: Liquid | Size: 1.7 ounces | Skin Type: Dry, combination | Key ingredients: Apricot microspheres, pomegranate enzymes, white willow bark extract
When it comes to luxury skin care brands, Tata Harper is, in my opinion, one of the best. I love how everything is formulated, manufactured and even packaged right on their farm in Vermont. This face wash is made with 100% ingredients that come from nature, like apricot microspheres that gently exfoliate skin and white willow bark to clean out pores. (P.S. White willow bark is often marketed as an alternative to salicylic acid, but it probably won't work on acne.) This cleanser can be used daily to buff out dead skin cells and keep your skin looking healthy.
Epicuren Discovery Herbal Cleanser has a non-drying formula filled with anti-inflammatory and anti-microbial ingredients and is great at removing makeup in one go. While I really liked this cleanser, the price ($68) is a bit too steep for what you get. I went through it fast!
I had a hard time leaving E.l.f.'s Holy Hydration! face wash (or its Makeup Melting Cleansing Balm) off this list. It leaves skin clean, plump and hydrated — and it's only $6! Ultimately, however, in terms of texture and feel, I felt it was not as good as others I tested.
My skin type has always been combination with an oily T-zone, but between arid Los Angeles-weather and perimenopause, it’s now seen its fair share of dryness. (Not to mention a few mishaps with product overuse!) Experiencing myriad skin issues can be annoying but, on the positive side, it’s given me an advantage as a beauty writer and avid product tester. I tested more than 20 face washes for this story, taking into consideration the following:
how well each face cleanser removed my makeup
how the product felt on my skin, including the texture
if the scent was subtle or overpowering
value, considering volume included and quality of ingredients
Let your skin type act as your guide to finding the right face wash. Depending on what kind you have, there could be a better formula or ingredients to seek out or even avoid. According to Dr. Hadley King, a board-certified dermatologist based in New York City, those with oily skin should look for foaming cleansers with more surfactants while cleansers that contain salicylic acid can be helpful for those prone to breakouts. “Salicylic acid is an excellent pore-clearing ingredient because it exfoliates the surface of the skin and penetrates into pores to remove oil,” she explains. “This helps to prevent pores from becoming clogged and can help remove clogs that have already formed. This is a great ingredient for people with oily and acne-prone skin, and particularly for treating and preventing comedonal acne (blackheads and whiteheads).”
If you have dry skin, Dr. Mara Weinstein Velez, a fellowship-trained cosmetic dermatologist in Rochester, New York, recommends cream-based cleansers on a daily basis, “because they help keep the skin hydrated and calm.” Meanwhile, Dr. King suggests looking for cleansers that “contain humectants to hydrate the skin and emollients to support the skin barrier.” These should also be free of harsh detergents, like SLS (sodium lauryl sulfate), that can strip the skin of moisture.
As tempting as it can be to use a face wipe and be done with it, you'll want to make sure you’re cleansing your skin thoroughly, especially after a long day of wearing makeup or being exposed to the elements. According to Dr. King, a dime-sized amount of cleanser massaged gently into the skin for one to two minutes is generally sufficient for cleansing. “If the cleanser contains active ingredients like salicylic acid or lactic acid, then massaging for two to four minutes will give the ingredients longer to be effective,” she says.
Dr. Tess Mauricio, MD, a board-certified dermatologist based in Beverly Hills and San Diego, says similar. “The first step in your skincare routine should always be cleansing,” she says. “After wetting your face, massaging the cleanser into the skin on the face and neck for 30 seconds to one minute is usually enough.” She adds that if you’re wearing thicker makeup in a certain part of your face (like heavy foundation), make sure to massage the cleanser more in the area.
Double-cleansing is exactly what it sounds like: cleaning with two different products! But don’t worry—not everyone needs to do it. For others, it can be a key part of keeping their skin healthy.
“Double-cleansing is optional and can be beneficial for those wearing heavy makeup or sunscreen,” says Dr. Mauricio. “Double-cleansing typically involves using an oil-based cleanser first to dissolve makeup and sunscreen, followed by a water-based cleanser to remove impurities. This method ensures a deeper clean and can be particularly useful at the end of the day to remove all traces of makeup and pollutants.” However, Dr. Mauricio points out that if you have very dry or sensitive skin, double-cleansing could potentially strip your skin of its natural oils.
You can also try a makeup remover balm, like the E.l.f. Cosmetics one we mentioned above. “Cleansing first with a cream-based or ‘balm’ type of a cleanser to break down the makeup, THEN cleansing with your specific cleanser is a great practice,” says Dr. Velez.
Aging skin can benefit from ingredients that help add and lock in moisture, such as humectants and emollients, as recommended by Dr. King. Humectants like hyaluronic acid, urea, and allantoin are a good place to start. Gentle exfoliating ingredients like glycolic, lactic and malic acids can boost skin cell turnover to combat the dullness and discoloration associated with aging. It's a good idea to avoid any ingredients that might irritate your skin or cause it to dry out since this speeds up the aging process.
Hadley King, MD, Board-certified dermatologist
Tess Mauricio, MD, Board-certified dermatologist
Mara Weinstein Velez, MD, FAAD, Board-certified dermatologist
