Not a revolution, but a revelation: A comfortable bra for less than the price of dinner? Yep. (Amazon)(Amazon)
I think we can all agree that shopping for bras is, well, a real struggle. They're either too tight, too loose, rub your skin uncomfortably or poke you in the sides (to name just a few common gripes). Conversely, everyone's dream bra is supportive, comfy and actually durable — and Amazon shoppers have found a perfect example at a stunning price. Behold, the Playtex 18-Hour Ultimate Lift Wireless Bra, on sale for only $15 (from $39) — that's over 60% off ahead of Labor Day.
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Finding a bra that's comfortable, supportive, offers full coverage and doesn't look like it was made during colonial times is a pretty impressive feat — but we think we've done it. This Playtex wireless bra has tens of thousands of perfect ratings, thanks to its cooling, moisture-wicking fabric, four-way wireless support (no painful digging!), Magic Ring construction for a natural lift and smoothing satin panels on the sides and back. With 14 lovely colors to choose from, it's a really pretty undergarment too! A good bra is a worthy investment, and $17 — 56% off — is practically unheard of these days (we've seen it priced for over $20 before, and honestly, that's still a good deal.)
"This bra says 18 hours and completely lives up to that promise," raved a happy fan. "It fits perfectly when you measure for the proper fit; it is soft, not scratchy, and does not cut into my shoulders to provide support for my large chest. I am absolutely getting more!"
A good bra can cost well over $50, so at $15 (from a respected brand like Playtex, no less), this is an absolute steal. Plus, it's received tens of thousands of five-star ratings, and it's over 60% off. So toss that old bra to the side and treat yourself to this one. (Prices vary between style and color.)
This wireless bra takes comfortable support to another level. It's got higher sides, fuller cups, wider straps and a smoother back. It's designed to provide a natural-looking lift and is made from moisture-wicking fabric to help prevent sweating.
This bra helps cover those unwanted back bulges with its stretchy satin material, and the cushioned straps relieve pressure and don't dig in or slide off, leaving you free and easy for up to 18 hours. It comes in sizes 34C to 54DDD and in multiple colors.
The comfy, lift-you-up Playtex 18-Hour Ultimate Lift Wireless Bra has a 57,000-member fan club.
"I have a full bust and usually cannot wait to remove my bra when I get home or out of the company of others. This bra says 18 hours and completely lives up to that promise," raved an uplifted shopper. "It fits perfectly when you measure for the proper fit; it is soft, not scratchy, and does not cut into my shoulders to provide support for my large chest. I am absolutely getting more!"
Another now-comfy customer said: "Almost like wearing no bra at all. The material is soft, smooth, silky and comfortable. The fit is well-designed with good cup support (no underwire), wide shoulder straps that don't slip down, side and back straps that don't bind or pinch. Fit is true to size. Great bra if you're looking for comfort."
"Awesome bra. Great fit and support without falling out all the time," reported this secure shopper. "Can wear a V-neck without the bra showing, unlike many support bras. Just enough bra to do the job."
Some shoppers offered a few caveats. "Doesn't support posture, and cups are a little smaller than the other 18-hour style bras," said one of them. "But it's very soft and comfortable to wear. Looks natural."
"I love the underneath section because it keeps my boobs from slipping underneath," wrote a final reviewer. "And it's not wire! The straps are nice and thick and should hold up for a while. The only thing I would change: I would give the cups a thicker fabric, because when I get cold, my nips show through a little bit. But that's a problem I have with most bras."
If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.
