Prime Day beauty deals are still going — shop these top picks from a beauty editor

"I've tried a lot of eye creams," says Senior Beauty Editor Jennifer Romolini. "And, for my money, CeraVe makes the best drugstore depuffing/under-eye brightening treatment currently on the market. Not only does it feel good on your skin (absorbs quickly, no gross pilling), it's also fragrance-free, hypoallergenic and non-comedogenic. Olivia Wilde loves it, along with thousands of reviewers, who say it's like Botox in a cream. I'm not sure about that claim, but I do know this is a quality skin care staple at a price everyone can afford." 

At over 40% off, it's within a dollar of its best price all year. 

While it's not exactly meant as a face cream, this ultra-rich moisturizer is used for that purpose by most every seasoned beauty expert I know. It's extremely hydrating, packed with nourishing plant-derived ingredients and is especially good as a nighttime treatment for faces, hands, feet, necks and even the décolleté.

When it comes to serums, not many come close to this beloved snail mucin from CosRx — it's won multiple awards, has almost 70,000 five-star reviews on Amazon and has also impressed most every beauty editor I know. After using it the first time, my face was noticeably dewier and softer (here is my full review). Other users have boasted about its ability to soothe, hydrate, repair and improve dullness in the skin. 

If you're new to K-beauty and are looking for a product that defines the entire genre, this is it. Furthermore, this is the lowest price this product has been listed at since 2017. If you're snail mucin-curious, now's the time to escar-go and get it. 

There's so much to love about this thickening, moisturizing, salon-quality shampoo and conditioner duo. For starters, it contains zero harsh chemicals. It's safe for all hair types (including color-treated) and it's not tested on animals. But the ingredients are the true stars here: Biotin, vitamin B and caffeine are all proven to nourish fine hair follicles and help stimulate growth. 

With more than 10,000 five-star reviews, this popular set is a steal at 30% off. "My hair has never felt so good," said one reviewer. "My hair is thin but this does not weigh it down. I also notice a lot less hair loss in my brush and styling tools."

(For more options for those with fine strands, check out our roundup of the best shampoos for thinning hair.)

This ultra-portable, pen-size shaver eradicates unwanted facial hair with the touch of a button. The clever dual-head design works in a flash on unwanted nose and ear hair (it's good for brow touch-ups and one-off chin whiskers too, though it's too narrow to tackle larger swaths like a full mustache). 

I actually keep one of these in my car to zap unruly black strands whenever they unexpectedly appear. Another cool feature? The TouchBeauty is waterproof, so you can use it in the shower while you're waiting for your conditioner to set.

After testing dozens of mascaras earlier this year, I named Maybelline's Lash Sensational the best mascara of 2025, and it's more than 20% off for Labor Day. The no-smudge, zero-flake formula lengthens and thickens lashes without being a hassle to apply (I did not have to remove globs from the applicator brush once in the last month — a first).

In addition to having this beauty editor's vote, more than 80,000 five-star reviewers rave about it on Amazon, all stating something along the lines of, "10/10 would recommend, I've ordered this six times now ... it's the best mascara I've ever used." Truly, it's that good. 

These gilded, Jessica Alba-approved eye masks incorporate hyaluronic acid, amino acids and sea moss to hydrate the delicate under-eye area, reducing dark circles and puffy bags and blurring fine lines as they go. They're also paraben- and sulfate-free, vegan and gentle enough for most skin types. The luxe packaging makes them an excellent gift. 

This is what you need if you're like, "I think tightening creams are BS but I also want to believe they are true because I currently dislike my neck." Gold Bond's firming cream is no frills but gets the job done (the job being firmer-looking, less-crepey skin). The formula is lightweight and on the thin side, but the product absorbs well and is gentle enough not to irritate sensitive skin. 

Note: You'll need to use it consistently for about a month to see results, and it won't, of course, magically make you appear 25, but being able to snag this ample size for 26% off makes this product worth a go.

I've been loving this extra-firming eye cream from Derma E, a truly quality brand that makes natural, vegan and cruelty-free products that won't cost you a week's pay. Made of skin-revitalizing ingredients like copper peptides and plant stem cells, it's clinically proven to improve elasticity, firmness and lighten a darker under-eye skin tone. I especially like it for my upper eyelids, where I've seen a noticeable difference in improved texture over just a few weeks.

More than 1,600 five-star reviewers also praise its lifting and tightening merits, calling it: "A miracle for your eyes—no time travel required!"

Feast your eyes on this $22 deal on one of Amazon's top-selling eye creams. Just a few gentle dabs and this retinol gets to work on wrinkles, fine lines and dark circles. 

One fan shared: "The lightweight texture of the cream makes it easy to apply, and it absorbs quickly into the skin. It feels gentle and nourishing, without any greasy or heavy residue. ... I have noticed a significant reduction in the appearance of my dark circles and puffiness. The fine lines around my eyes have become less pronounced."

Despite what those '80s face wash ads told us, washing one's visage over the sink is not an ecstatic pleasure but more a splashy mess of water violence. As a lazy lady who hates outside-sink puddles, there are few things I love more than a facial towelette to gently remove the day's grime. However, as a person who cares about our burning planet, I always feel guilty about creating more waste.

But lo! These No. 1 bestselling Neutrogena Makeup Remover Wipes have solved my inner conflict. They are, as advertised, indeed ultra-soft and gentle while remaining highly effective at cleansing with zero water dripping down your arm. They are also plant-based, completely compostable and ophthalmologist-, dermatologist- and allergy-tested.

With this two-pack deal, you get 100 washes for less than $8 — more than three months of avoiding the tyranny of your sink. 

Would Drew Barrymore steer you wrong? The actress/talk show host is just one of thousands of fans of Olay's tried-and-true classic products, which include this coveted sculpting cream. The key here is hydration: So much of face and neck aging — including crepey skin — is caused by a loss of moisture, and this thick, almost viscous cream begins to add it back upon first use. It's infused with concentrated, moisturizing ingredients like hyaluronic acid, amino-peptides and vitamin B3, all of which help plump skin and reduce the signs of wrinkling and sagging.

Women over 60 especially love this drugstore staple, proclaiming: "Great help for moisturizing, I will be 73 this month and, believe me, it really helps keep the wrinkles controlled by plumping up my skin."

This multiuse hair tool works like the Dyson Airwrap — only at a fraction of the cost. It comes with three brush heads and a blow-dryer attachment to suit all hair types, whether you want to smooth and straighten or add curl and waves. 

Now you'll be able to give yourself a professional-level blowout while saving 75% — which is the lowest price we've seen all year!

These No. 1 bestselling makeup blenders — over 55% off — have been swirling around the beauty world for their bouncy, absorbent material and convenient teardrop shape (especially great for getting into corners, comparable to some of the more expensive blenders on the scene). They’re endorsed by nearly 72,000 customers (including me) and they’re hypoallergenic, latex-free and super easy to clean. For Beautyblender loyalists, I also found options on sale for $11 at Sephora and $14 at Target — the lowest I've seen.

I love Garnier's micellar water in general, but I especially love this iteration, which is perfect for aging faces in summer. The no-rinse face cleanser works like a magnet to lift dirt and grime off your face while still conditioning and being extra gentle. 

This version also removes waterproof makeup — like no-smear mascara, a warm-weather staple — without dragging or damaging your delicate under-eye skin (and, potentially, causing more wrinkles). Stock up now with this truly good deal on two ample 13.5-ounce bottles.  

Did you know dermaplaning could change your whole facial-hair life? This precision tool is designed to painlessly groom away errant chin whiskers and unwanted facial fuzz from above the lip, between the brows and on the cheeks, and it's tiny enough to take wherever you go.

For a beauty editor, I'm ashamed to admit I'm not particularly skilled at grooming, and this is especially true when it comes to "doing" my hair. But this bestselling all-in-one hair dryer, styler, de-frizzer and volumizer has changed my life, making days when I want my coiff to appear polished about 1,000 times less stressful. 

It's super easy to use and the results are instant: It looks like you had professional, smoothing and volumizing a blowout within minutes. The device is so popular it's garnered nearly 400,000 five-star Amazon reviews! Scoop it up now while it's nearly half off.

This gel formula serum and concealer goes on sheer and natural-looking, and the finish is satiny-smooth. It's buildable, so you can layer more on days when you need heavier coverage. It's also compact, comes in a dozen different shades and is — perhaps best of all — affordable.

This wallet-friendly makeup is among the most effective I've tried — I even named it one of the best concealers of 2024.