'Best boob days ever': Playtex and Bali's most popular bras are up to 70% off — starting at $13

If there's one thing I really don't like spending money on but have no choice about, it's a bra. The price of intimates is, frankly, intimidating. I'm sure I'm not the only one who feels this way, but even if you're not shocked by the prices, you could still use a hefty discount. When it comes to pricing undergarments (or anything, really) Amazon is definitely in your corner, and right now it's having a massive bra sale — you can get Playtex and Bali gems for up to 72% off!

Quick Overview

Playtex 18-Hour Cool Comfort Wireless Bra

$14$39Save $25

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Bali Lace 'N Smooth Underwire Bra

$17$44Save $27

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Bali Comfort Revolution Wireless T-shirt Bra

$19$48Save $29

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Playtex Secrets Perfectly Smooth Wirefree Bra

$13$46Save $33

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Playtex Secrets Underwire Balconette T-Shirt Bra for Full Figures

$17$46Save $29

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Playtex 18-Hour Cool Comfort Wireless Bra

$14$39Save $25

This seamless and wireless bra is made with moisture-wicking stretch microfiber fabric to keep you cool. It comes in 28 sizes, from 36B to 46DDD. More than 14,000 shoppers give it a perfect five-star rating.

$14 at Amazon

Bali Lace 'N Smooth Underwire Bra

$17$44Save $27

Bali's seamless bra gives you full coverage and plenty of support, thanks to its underwire with cushion-tipped wires. The lace cups have a two-ply lining for shaping, plus a picot trim with a tiny satin center bow. It comes in 16 different sizes and color options. More than 6,000 rave reviewers give it a perfect rating.

$17 at Amazon

Bali Comfort Revolution Wireless T-shirt Bra

$19$48Save $29

A wireless, full-coverage bar that you can wear under a T-shirt? Yes, please! Made with spandex and nylon, not only is this bra comfortable, but even under a tee, there are no visible lines. If you run hot, it has side flex panels that wick away moisture from your skin so you stay cool and dry. Over 6,000 shoppers give it a thumbs-up.

$19 at Amazon

Playtex Secrets Perfectly Smooth Wirefree Bra

$13$46Save $33

This fan favorite from Playtex (we're talking 9,000 five-star ratings) provides full coverage, featuring a taller back and higher sides for extra support. For comfort, this bra has foam-lined cups and no wire.

$13 at Amazon

Playtex Secrets Underwire Balconette T-Shirt Bra for Full Figures

$17$46Save $29

This full-figure underwire bra is designed with wide straps and TruSupport four-way support that tames bulges. It also has cups specially made for natural shaping so everything looks great without lines and creases. At this price and with more than 9,000 five-star ratings, now's the time to add it to your cart.

$17 at Amazon

"I'm sick of uncomfortable underwires and ill-fitting bras," shared a five-star reviewer. "I have a severe sag problem [and] I am completely blown away by the way this bra supports! You would never know I have saggy boobs! In fact, even at my now senior-citizen age, they look quite perky!"

"It is a pretty lace bra with no extra bulk," wrote a rave reviewer. "After ordering the first bra, I ordered two more and will continue to purchase this style. I have always been a larger busted gal, and this bra not only fits well, but it provides a flattering look."

"I hate underwire and anything squeezing me around the chest/ribs area," shared a happy shopper. "Not these! I bought one to try it out and I can’t get over how it feels like I’m wearing nothing! It’s like skin."

"Got sick of underwire not fitting properly or poking through the fabric and into my armpit so I said 'screw it' and looked for a wireless bra," a satisfied customer shared. "Glad I found this! Fits me well. I’m a C cup but have no cleavage, and this bra actually holds my girls without any gaps in the cups! Straps stay in place all day, and there is enough support without wire to give a pleasant shape."

"They hold them in!" reported a rave reviewer. "No more bending over and having to deal with boob spill out and tucking/shoving back in. It’s been 4 weeks now and zero regrets! Best boob days ever!"

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.