Here's how to nail the "rich mom" look on a pauper's budget. (Quince, Naadam, J.Crew)
As a long-time fashion editor, I've seen my share of style trends come and go. But one aesthetic that truly stands the test of time? The “rich mom” look. It's like understated elegance at its finest — picture chic and simple outfits in neutral palettes and graceful silhouettes. You probably have a lot of the basics already, so you can easily rock the vibe — even if you're not rich, or a mom! Below I break down everything you need to know about the fashion craze.
The look is basically saying: "I have money, but I'm not rubbing it in your face." Meaning: Loud prints, big labels and flashy logos are a no-no! Think toned-down pieces Meryl Streep or Diane Keaton would wear in a Nancy Meyers movie: linen pants, cozy cardigans, oversized button-downs, sleek comfy shoes and easy-breezy dresses in soft neutrals or subtle patterns.
Wealthy moms often steer clear of fleeting trends, opting instead for timeless shapes in high-quality fabrics like silk, cashmere, linen and wool — natural fibers that drape nicely. A little wrinkle here and there? No biggie, it just adds to the overall appeal. (Case in point: Gisele's I-woke-up-like-this look below).
You might have heard the saying, "wealth whispers," and it truly applies here. The goal is to present as polished without screaming it, and without much effort. That’s why monochromatic outfits are popular among the "stealth wealth" crowd; they’re sophisticated, yet simple to put together. Channel that leisurely lifestyle — whether you're hosting brunch with friends, shopping at the farmer's market or walking along the beach. Embrace the comfort and elegance!
Celebs like Gisele Bündchen, Rosie Huntington-Whiteley and Sofia Richie Grainge have all sported the "old money" look lately. Just scroll through their social media pages and you'll see what I mean. For even more inspo, watch an episode of Meghan Markle's lifestyle show With Love, Meghan, where she embodies the stealth-wealth feel with relaxed button-downs, cozy sweaters and all-white ensembles.
While it's more of a lifestyle that's been around for decades rather than a fast-fading trend, the term originated back in 2020 with TikTok user Christina Najjar (aka Tinx), whose "rich-mom starter pack" videos went viral. These clips playfully showcased the fashion, activities and behaviors of wealthy moms from various cities. Fast forward to 2023, when the aesthetic blew up after everyone started obsessing over Gwyneth Paltrow's "stealth wealth" looks during her ski collision trial; she wore belted cardigans, matching sets, silk blouses and chunky knits. Since then, "rich mom" energy has shown no signs of slowing down — even if the term itself fades from the lexicon, these looks are so clean and classic they'll never go out of style.
Surprise! Even though "rich moms" wear designer brands like The Row, Brunello Cucinelli, Loro Piana and Ralph Lauren, there are so many affordable lookalikes that don't necessitate a black Amex card.
It’s all about smart shopping and picking out pieces that give off a luxurious feel. Think minimalistic, classic styles that work for various occasions, like straight-leg jeans that will never go out of fashion or a tailored dress that highlights your silhouette beautifully. If that designer wool coat or cashmere cardigan is out of reach, don’t worry! Many brands offer blended materials that still feel fabulous and don’t look flimsy. Remember that well-fitting pieces create an impression of refinement, which is why wealthy people have a tailor on speed dial. A quick trip to the tailor for a proper fit can make even an affordable pick look ultra-luxe.
Want more inspo? I've discovered some amazing pieces — all for under $100!
If you know me, you know I love a striped top. This relaxed button-down is great because it comes in a variety of unexpected colors (think light green, purple and apricot) so they'll stand out from the other striped shirts already in my closet. Plus, the oversized fit means I can wear it so many different ways — by tying it, tucking it or layering it under my favorite sweaters.
"Yes, please!" wrote a fan. "Cutest oxford shirt. Literally, remove from dryer and put [it] on. It looks perfect every time. Definitely getting other colors."
This stunning shirtdress cinches in at the waist to show off your shape. It's so elegant, it's giving me Meghan Markle vibes. Only a rich mom like her would be blissfully unconcerned about stains as she whips up dishes on her show in all-white ensembles. While I wouldn't choose this to cook in, I would wear it to work under a tailored blazer or chunky cardigan or out to a nice dinner (no spaghetti and meatballs allowed).
The slouchy, casual tote is one of the biggest "it bag" trends right now that's actually timeless and not fleeting. Instead of shelling out hundreds of dollars on one, Nordstrom marked down this expensive-looking style to just $28. It has a magnetic closure zipper pocket and comes in three colors.
"I adore this tote bag," wrote a fan. "It is soft yet sturdy and can fit all my work needs, even a 32-ounce thermos."
Linen pants are a spring and summer must-have for the wealthy set, and this sleek pair will be a great addition to any wardrobe once the weather starts warming up. The drawstring waist makes them comfy and forgiving for an indulgent vacation. Plus, the breathable fabric will keep you cool when the temperatures rise, and they look more polished than those jorts. I find them incredibly stylish; the simple design will let my sandal collection take center stage when the time comes.
I love a matching set no matter the season, but for spring this lightweight short-sleeved style is ideal. Loungewear looks luxe when it's monochromatic; you'll give off a sophisticated and pulled-together vibe, even though it feels like you're wearing sweats. The pale apricot hue is incredibly refined, but there are 16 other colors to shop.
This sweater is a terrific value for under $100 — we won't blame you if you grab it in a few colors.
When most people think of New Balance sneakers, they imagine the bestselling 574 style. The brand first introduced the shoes in the 1980s and has since turned out tons of color combinations over the years. Amazon shoppers give the popular kicks 4.6 out of 5 stars, with many commenting on how comfortable they are.
When you think of refined, polished pieces, nothing quite embodies quiet luxury like a silky slip skirt. This Quince style is made from 100% mulberry silk but is just $70 (compared to similar options at close to $200). And the fact that you can toss silk in the wash instead of taking it to the dry cleaners makes this worth every penny. I already own and love the brand's washable silk blouse, and I can't wait to channel my inner "rich mom" by picking up this matching skirt! It’s just too good to pass up.
It doesn't get much more classic than a pair of well-made straight-leg denim — Cindy Crawford has been wearing this style for decades. This high-waisted staple flatters almost every body type, and with so many washes available, you can rock a different shade almost every day of the week. I love that you can keep them casual with your favorite t-shirts and sneakers or dress them up with strappy heels and a blouse. They're something you'll reach for year-round... guaranteed.
