The easy-to-use sponge applicator makes the concealer look like a fun mini microphone. (Amazon)
We're always looking for a good under-eye concealer. Brighter eyes, perky complexion? That's what we want. So when we heard from a few friends about this gem from Maybelline which happens to be the number-one bestseller in the category on Amazon, we were intrigued. After all, this is the brand we rely on for affordable, reliable mascaras like Volum' Express Colossal Washable Mascara. We're adding Maybelline Instant Age Rewind Concealer to our arsenal ASAP while it's on sale for a mere $9! It camouflages dark circles, blemishes and everything in between — and it's formulated to make you look younger. Yes, please.
"I've tried a lot of eye creams," says Yahoo Senior Beauty Editor Jennifer Romolini. "And, for my money, CeraVe makes the best drugstore depuffing/under-eye brightening treatment currently on the market. Not only does it feel good on your skin (absorbs quickly, no gross pilling), it's also fragrance-free, hypoallergenic and non-comedogenic. Olivia Wilde also loves it, along with thousands of reviewers, who say it's like Botox in a cream. I'm not sure about that claim, but I do know this is a quality skin care staple at a price everyone can afford."
Speaking of which, this is close to as low as I've seen it all year (it's 40% off!).
Still need a last-minute Mother's Day gift? Let's be real — what Mom really wants is the gift of relaxation, and this divine invention promises to provide just that. Not only will it feel like heaven as it massages her eye area (with heat, no less!), it can also be paired to her phone via Bluetooth so she can unwind with some soothing tunes. (You might also want to get her a "Do Not Disturb" sign to go with!) At nearly 50% off, this No. 1 bestseller is down to its best price since 2023.
This concealer is available in a wide range of shades: 30, to be exact.
Could there be a mega-popular concealer that delivers for under $10? Most concealers with rave reviews tend to run on the pricier side. Not only is this one marked down to $9 from $11, it also acts as a multi-use makeup product — it's not just a concealer. Try a shade like the brightening 160 on the high points of your face to for a lifted effect. You can use a deeper shade under your cheekbones and on your temples for a classic contour.
Available in 23 different shades, including two specifically made for correcting and neutralizing uneven skin tone, the liquid concealer is seriously pigmented while still being lightweight. It can be used to cover up everything from dark under-eye circles to a surprise zit on your nose and brighten the inner corners of your eyes — all without leaving a cakey look. Instead, you'll get a slightly-luminous and medium-to-full coverage sheen.
As far as the "Age Rewind" name goes, the vegan formula includes a powerhouse combo of goji berries and Haloxyl to brighten dark circles. Because the formula itself is so thin, it blends super easily and offers buildable coverage on any area you'd like to disguise. You can even use the concealer as a foundation.
We'd be remiss if we didn't expound on the iconic applicator. Instead of a doe-foot applicator, brush, sponge or finger, the Maybelline concealer has a sponge (like a mini beauty blender) on the top. With a few simple clicks, the concealer rises to the top of the sponge. This allows for smooth and seamless product distribution without dirtying another makeup tool. It kinda makes the concealer look like a tiny microphone, which is fun, too.
Needless to say, shoppers of all ages are obsessed with this Maybelline concealer. In fact, over 145,000 have given the product a five-star rating.
"If you’re like me, then you’ve tried 20-30 different concealers and never been really happy. This really is as good as the reviews say," shared one five-star reviewer. "My nose is Rudolph-red since I had skin cancer cells removed. It’s magic. Total coverage of the bright red. Not even green makeup could cut the red."
"I am older (50-plus) and have very fair skin and medium circles and lines under my eyes," another fan wrote. "I find that I can NOT wear thicker concealers anymore as they just settle in lines. This concealer is very silky and does a very good job of covering dark spots as well as smoothing out the lines. Will stock up on it just in case...."
A third customer gushed, "I love how easy [this concealer] is to apply with the soft cushioned applicator. It goes on easily and smoothly, is easy to blend with a finger, looks natural on the skin and doesn't cake up too much in my little under-eye creases. The applicator is also great for applying as a contour or highlighter."
Some shoppers say that they're not huge fans of how the product is dispensed. "I will say that, although I like the packaging, it's super annoying to have to keep twisting the top to get the product out," wrote one. "Sometimes I'm sitting there and twisting for what feels like an eternity. It should be dispensed more quickly."
Other users also note that it's difficult to color-match your perfect shade. One shopper found what they thought was the correct shade to be too yellow. Meanwhile, another who has tried three different shades says that they tend to be darker than you would think.
The reviews quoted above reflect the most recent versions at the time of publication.
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