Meghan Markle's skin literally glows, and so can yours. (Getty)(Leon Bennett via Getty Images)
The "rich mom" trend — a style that showcases the classic, understated aesthetic of a certain class of wealthy women — shows no signs of slowing down. This minimalist look embodies quiet luxury: Think sleek button-downs, tailored trousers and crisp linen dresses. Despite the dumb name, I'm drawn to rich-mom clothes for their simplicity, effortlessness and versatility — they work at almost any age and for most any event.
As a beauty editor, I've been thinking about the rich-mom trend in terms of makeup, skin care and hair care too. The truth is, most middle-aged moms like me are no longer experimenting with bold makeup and out-there trends. We want streamlined, foolproof routines that can quickly make us look pulled together. Fortunately, rich-mom beauty is particularly good for this stage of life because it involves easy, dewy skin, neutral makeup and one-step hair — but the really great thing about this look is that it works no matter what your age.
Below, I've identified the top rich-mom beauty trends and the products you can use to achieve them. I've also included affordable alternatives you can swap in to replicate the results, because let's be real: The goal is to look as expensive and chic as a rich mom without spending like one.
Let's be honest: Most truly rich moms are doing a lot more to their faces than slathering on a cream. Still, you don't need a seven-figure bank account or a 21-step skin-care regimen to achieve a dewy glow. Ample sleep, regular water consumption, a healthy diet and consistent use of quality hydrating skin-care products will go a long way toward making your skin look effortlessly lit from within. Here are two products that will help your skin look like a million bucks, both of which are favored by American royalty (and well-known rich mom) Meghan Markle.
The strategy with this look is simple: sophisticated, subtle makeup that's not too "done" and lets your natural beauty shine through. That means lightly rosy cheeks, plumped-up neutral lips and lashes that appear long, dark and sleek.
The look here is all in the cut: a simple bob, or razor-cut layers for an effect that seems effortless but leaves you in control. It's created with a single high-quality product — and certainly without hours of styling.