Soft neutrals, simple silhouettes and luxe vibes — these dresses exude "rich mom" style. (Gap, Macy's, Banana Republic, Aritzia)
The "rich mom" aesthetic is shaping up to be one of the year's biggest trends. It's all about a timeless, classic, understated style that says, "I have money, but I don't need to show it off." While linen pants, cozy cardigans and cute capes in neutral shades are all pieces that embody the aesthetic, a throw-on-and-go dress is an easier way to achieve the same feel on a busy morning.
If you're looking for dresses that will give you that "quiet luxury" vibe, I'm here to help. I turned to celebs like Gisele Bündchen, Gwyneth Paltrow and Jennifer Lopez who exude rich-mom style to see the frocks they keep in their rotation. Think breezy caftans, crisp shirtdresses and simple slip dresses in solid neutrals or soft patterns that radiate low-key elegance — no loud prints or logos here.
And here's the best part: you don't have to be rich (or a mom!) to embrace this aesthetic. I rounded up a variety of options that channel the same stealth-wealth energy without the hefty price tags. Prices start at just $30 and every single dress is under $200, so go ahead and score that "old money" look for less.
A fit-and-flare shirtdress exudes old Hollywood glamour, and Jennifer Lopez is a firm fan of the classic silhouette. This timeless, flattering style hugs the waist, making it a great choice for all shapes and sizes. The best part is that you don't need to overdo the accessories to make these dresses look expensive. Just take your cues from J.Lo: a slim belt and some dangly earrings are all you need.
Throwing on a breezy caftan allows for plenty of airflow, making it a no-brainer for the hot, sunny days to come. With the right styling, you can also make a caftan look impossibly chic instead of like you just grabbed a quick cover-up for poolside drinks. Make like Gisele Bündchen and pair one with your favorite minimalist jewelry. Dainty baubles and strappy sandals will complement your relaxed dress without stealing the spotlight — exactly what you want for that stealth-wealth vibe.
Turtleneck sweater dresses are a winter favorite, and Gabrielle Union is inspiring us to reach for a sleeveless version to maintain that sleek style as we transition into spring. This monochromatic dress looks so luxe even though it feels like you're just wearing a cozy sweater. I recommend going for a neutral color like Gabrielle's so you can wear your dress everywhere, from brunch with friends to a business meeting.
Gwyneth Paltrow proves that once the weather gets warmer, it's time to break out your basic sundresses to feel effortlessly chic on hot, sticky days. While Gwyneth's exact style from her G. Label by Goop line is nearly $600, you certainly don't have to drop that amount of cash to get the same feel. I found a similar empire-waist option for just $70 from Quince, and if you want a dress with a little more visual interest, try a tiered dress from Steve Madden or a printed option from Aqua.
A tasteful knit maxi dress is a favorite among wealthy moms like Katie Holmes because it's comfortably elegant. Katie's knit tank dress feels relaxed and sophisticated. Want to take things up a notch? Try the Zesica dress below. The contrast piping and tortoiseshell buttons down the front add an unexpectedly refined touch. I'm also partial to this long-knit dress from Gap — there's something about the collared V-neckline that just says "rich."
When you think of refined, polished dresses, nothing quite embodies quiet luxury like a silky slip dress. Not only does it look amazing on its own, but you can also layer one under an oversized cardigan like Rosie Huntington-Whiteley for a more casual look. Personally, I enjoy pairing a slinky slip dress with a cozy pullover sweater or a tailored blazer to add more texture and structure. No matter how you choose to style it, you'll look sleek and feel comfy all day long.
