Amazon Prime Day beauty deals mean steep discounts on tried-and-true favorites from the likes of Laura Geller, Neutrogena, Gold Bond, Medicube and more. (Amazon)
As Kenny Loggins once sang: This is it! We're in the final hours of Amazon Prime Day 2025 and, as a beauty editor who tests products for a living, I've gotten a particular thrill out of this (almost) week of deals — a time when I've snagged all my actual favorite makeup, hair and skin care for a fraction of what I'd ordinarily pay, often at all-time low prices. My strategy for this sale marathon has been simple: Stock up on the reliably potent lotions, potions and devices that keep my 52-year-old face looking as youthful as possible, my hair full and bouncy, and my skin soft and smooth.
As you scroll through these last hours of Amazon's giant sale event, you'll find thousands of deeply discounted name-brand (and very much NOT name-brand) beauty products. The deals are overwhelming, so here's how I've narrowed things down: I'm looking for well-reviewed anti-aging skin care devices along with formulations I trust and have tested myself. The only beauty items I've placed in my Prime Day cart have been steeply discounted, made with high-quality ingredients I recognize and come with a proven track record of results.
The Prime Day beauty deals below represent some of my all-time favorite products. Act fast — these prices will not last.
When 87-year-old beauty Jane Fonda recommends a product, I pay attention: The actress recently revealed she uses this serum every night on a clean face: "It has a lot of antioxidants and good things to hydrate the skin."
The rich formula is paraben- and mineral oil-free, dermatologist-tested and suitable for all skin types. Plus, right now, it's locked in at the lowest price I've ever seen.
There are myriad uses for this wildly well-reviewed, internet-famous skin care oil, but I like it best for treating the body, not the face. It's amazing on calves and thighs as an after-shave oil and as an emollient for cracked heels and dry elbows.
It's too oily (for me) for my face or as a scalp treatment, but a little goes a long way to tame flyaways. Also, if it's good enough for future queen Kate Middleton, surely it's good enough for peasants like me.
When it comes to serums, not many come close to this beloved snail mucin from CosRx — it's won multiple awards, has almost 70,000 five-star reviews on Amazon and has also impressed most every beauty editor I know. After using it the first time, my face was noticeably dewier and softer (here is my full review). Other users have boasted about its ability to soothe, hydrate, repair and improve dullness in the skin.
If you're new to K-beauty and are looking for a product that defines the entire genre, this is it. Furthermore, this is the lowest price this product has been listed at since 2017. If you're snail mucin-curious, now's the time to escar-go and get it.
If you're feeling self-conscious about stubble (or just hate to wax and shave) this at-home laser-hair-removal device just might be for you and now's the time to pick it up: For Labor Day, it's marked down a whopping 70%: from $200 to just $60.
"This gadget brought my confidence back," shared one five-star reviewer. "I've been using this product for five weeks now, and I cannot believe the amazing results. After having my five children, I experienced hair growth on my chin, and when I pluck them, they will leave dark spots and marks ... I started using this product and within a month, the hair growth stopped. I wish I'd found this product years ago. It is easy to use and it is very convenient."
Products from this up-and-coming line rarely go on sale, which is why I was surprised to see my current favorite shampoo marked down a cool 50%. The brand, which is known for its ultra-high-quality hair-care products at non-ridiculous prices, is a favorite of social media influencers and professional hair stylists alike.
In fact, my stylist uses this bonding formula instead of Olaplex for damaged hair, and I use it once a week because it truly strengthens and even thickens my thin, fragile strands.
Crest Whitestrips rarely drop in price unless it's a big sales event, so even a slight savings is worth it. Brighter smile, here you come.
"They actually work, y'all!" exclaimed one shopper. "I can hardly believe my own eyes! I'm sold! I just saved $250 for professional teeth bleaching."
If your lashes have become fine and thin due to aging or hormonal changes, it's worth checking out this wildly popular serum, which has been a favorite of aestheticians and makeup artists since it appeared on the scene in 2008.
Since then, both Grandelash (and Grandebrow) have become the go-to for those looking for reliable, efficient, affordable hair-growth solutions. It has racked up more than 35,000 five-star reviews, all along the lines of "This product works GREAT for me — and FAST!!!" and simply "Wow!!!!"
Even if you've never thought of yourself as a "lipstick person," the ultra-popular, '90s-chic (and Drew Barrymore fave) Clinique Almost Lipstick in Black Honey will probably change your mind. The creamy, universally flattering formula is made from a blend of blue, red and yellow pigments, so it works for any skin tone. It's also particularly good for drier, more mature lips since it glides on like a balm and has none of the waxy feel of some lipsticks, and it won't settle into fine lines.
The shade looks dark in the tube, but once on, it works like a customized tint, lightly staining lips a natural-looking berry hue that's just a hint or two above bare. As the name suggests, Almost Lipstick makes you look pulled together but not too "done." Black Honey is a beloved everyday lip color and a near-perfect product, except for one thing: the price. This 50%-off Labor Day deal makes it an irresistible buy.
I've tried literally dozens of products to reduce the appearance of my enlarged pores and eradicate my copious nose blackheads, and this is by far the most effective. Just a few drops of the watery formula shrank the dime-size pores on my upper cheeks within a week. It's easy to use, nonirritating and works unbelievably well to gently clear out skin grime.
It's not just me, some middle-aged lady, raving here: More than 77,000 five-star Amazon reviewers agree and have made it a No. 1 bestseller.
After testing dozens of mascaras earlier this year, I named Maybelline's Lash Sensational the best mascara of 2025, and it's more than 20% off for Labor Day. The no-smudge, zero-flake formula lengthens and thickens lashes without being a hassle to apply (I did not have to remove globs from the applicator brush once in the last month — a first).
In addition to having this beauty editor's vote, more than 80,000 five-star reviewers rave about it on Amazon, all stating something along the lines of, "10/10 would recommend, I've ordered this six times now ... it's the best mascara I've ever used." Truly, it's that good.
After testing dozens of over-the-counter options, this is the retinoid I use every night. Differin's adapalene gel was the first prescription-strength retinoid to become available over the counter. It's dermatologist-recommended and clinically proven to tighten and brighten skin while reducing the appearance of fine lines. This jumbo size rarely goes on sale — and it's currently a cool 36% off.
"I've been a Differin user for over six years at this point, and I swear by it," wrote an in-the-know user. "Most things that work as well as Differin are prescription-only. It actually works in a similar manner that some of the prescription-strength treatments do: by increasing the rate at which your skin cells turn over."
This iconic bronzing powder, specifically designed for mature skin, contains color-correcting pigments to help even out your skin while leaving you looking natural, not like you've slathered on a ton of product. The formula self-adjusts to match your skin tone, so you don't have to worry about it being too warm or too cool as long as you select your closest shade.
The product itself is actually, truly baked: The pigments are heated on terracotta tiles for 24 hours, giving them a unique consistency that offers the convenience of a powder with the coverage of a cream. They fill in pores and create a smooth finish but won't settle into fine lines.
Peptides have been clinically proven to help with cell turnover, to build new collagen and are among the most potent skin-care ingredients you can find.
"A must have," raves one 5-star reviewer of this peptide serum from The Inkey List, which is formulated to help skin appear plumper and firmer and reduce the appearance wrinkles. "This is a game changer at an affordable price — the collagen makes my face more supple, absorbs quickly, hydrates and has no smell — don't let the size fool you one drop covers your face!"
This is what you need if you're like, "I think tightening creams are BS but I also want to believe they are true because I currently dislike my neck." Gold Bond's firming cream is no frills but gets the job done (the job being firmer-looking, less-crepey skin). The formula is lightweight and on the thin side, but the product absorbs well and is gentle enough not to irritate sensitive skin.
Note: You'll need to use it consistently for about a month to see results, and it won't, of course, magically make you appear 25, but being able to snag this ample size for 26% off makes this product worth a go.
If I had to pick one desert island beauty product (outside of sunscreen), it would have to be Sunday Riley's Good Genes. The lactic-acid treatment gently yet effectively exfoliates dull surface skin, promoting cell turnover and giving even the dreariest complexion a healthy, vibrant glow.
It also smooths and plumps rough texture and clarifies an uneven tone. My skin never looks better than when I use this every night and, while this sale price still isn't cheap, a little goes a long way — I've had mine for months.
If you're new to the retinol game or have dry skin, CeraVe's formula is an excellent place to start — in fact, it's our best-tested retinol serum for beginners and users with dry skin. It contains just a .3% concentration, which means it will be gentler and less drying than higher-potency products.
It's also filled with skin-calming agents like niacinamide and moisturizing hyaluronic acid to further hydrate and smooth wrinkles.
The most brutally honest beauty experts I know always say the same thing: you don't need a drawer full of fancy creams to create an effective anti-aging routine, you just need a quality sunscreen, retinol and a moisturizer you'll use every day. Enter Embryolisse Lait-Crème Concentré, a silky, hydrating cream that's kept French women's skin soft and supple for nearly 70 years. It's lightweight, innocuously-scented and absorbs into skin fast. More than 20,000 Amazon users give it a full five stars and it's such a beauty staple in France it's often sold out.
This luxurious scrub is packed with soothing ingredients like lychee oil and sweet almond oil to moisturize skin while sloughing away dead cells. It comes in an ample size and — bonus — smells amazing.
If you're on social media, you may have seen this viral yellow tub in many a skin-care video. Formulated with cupuaçu butter, acai oil and coconut oil, as well as caffeine-packed guarana, it delivers essential hydration while helping smooth skin and making it feel firmer. It also smells divine, with aromas of vanilla, salted caramel and pistachio.
It's not the biggest Prime Day discount, but this No. 1 bestseller rarely goes on sale, and our price trackers tell us this is as low as it's been in years.
"Heaven in a jar," gushed a reviewer. "I’m totally hooked on this body cream. At 56, I’ve never used anything that not only tightens, but makes my skin feel incredibly soft and smell so yummy as Bum Bum does … and it doesn’t take much. A little goes a long way. Bravo!"
I love Garnier's micellar water in general, but I especially love this iteration, which is perfect for aging faces in summer. The no-rinse face cleanser works like a magnet to lift dirt and grime off your face while still conditioning and being extra gentle.
This version also removes waterproof makeup — like no-smear mascara, a warm-weather staple — without dragging or damaging your delicate under-eye skin (and, potentially, causing more wrinkles). Stock up now with this truly good deal on two ample 13.5-ounce bottles.
Every quality skin-care routine requires a reliable moisturizer, and there's a reason this dermatologist-developed lotion is Clinique's No. 1 bestseller. The gentle formula is fast-absorbing and ultra-hydrating without feeling greasy, which may be why it's been a fail-safe face softener for generations of women.
It's also versatile: lightweight enough for summer but emollient enough to keep skin supple even through winter's driest days. Scoop up this classic skin-care staple for 30% off.
I love this product! This pumpkin enzyme mask has been a favorite of beauty editors for decades, and for good reason: It's a powerful at-home exfoliating treatment that truly wakes up your skin and gives it a serious glow. It uses enzymes from pumpkin, which are similar to alpha hydroxy acids like glycolic acid except a lot more gentle. This makes it an ideal exfoliant for those with more sensitive skin.
Additionally, pumpkin is hydrating and packed with antioxidants like beta-carotene that can help nourish skin and soften wrinkles. This is the lowest price I've seen all year, and my favorite deal of the week.
This bestselling all-in-one hair dryer, styler, de-frizzer and volumizer has nearly 400,000 5-star Amazon reviews! Scoop it up now while it's 33% off.
I've tried dozens of sheet masks in the past year but I keep returning to this "deep hydration" collagen version from Biodance. While any beauty expert worth her salt will tell you that topical collagen can't actually be absorbed by your skin, the potent mix of ultra-moisturizing oligo-hyaluronic acid and complexion-brightening niacinamide go a long way to improving skin texture and making you look glowier overall.
These are especially good for travel: I wear mine on long plane rides (yes, I'm that person) and arrive at my destination dewy and refreshed.
Peptides are among the few ingredients proven to soften wrinkles and these K-beauty hydrogel eye patches are packed with them, along with de-puffing caffeine and skin nourishing niacinamide. You'll be hard pressed to find a better anti-aging under-eye treatment, especially at this killer Prime Day price.
This is one of those "if you know, you know" situations. Dermatologists swear by La Roche-Posay because the products are allergy-tested, non-pore-clogging, and backed by real clinical research — plus, they tend to play very nicely with sensitive skin.
This daily sunblock was recommended to Yahoo Commerce Editor Janelle Randazza by her dermatologist over a decade ago, and she says she's never found anything better. "It's a sneaky sort of BB cream: It moisturizes my acne-prone, yet aging skin while the tinted formula blurs out any imperfections and smooths out my pores. And it's a stellar protectant, with antioxidants to protect against free radicals and broad-spectrum mineral SPF."
If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.