Amazon Prime Day beauty deals mean steep discounts on tried-and-true favorites from the likes of Laura Geller, Neutrogena, Gold Bond, Medicube and more. (Amazon)
As Kenny Loggins once sang: This is it! We're in the final hours of Amazon Prime Day 2025 and, as a beauty editor who tests products for a living, I've gotten a particular thrill out of this (almost) week of deals — a time when I've snagged all my actual favorite makeup, hair and skin care for a fraction of what I'd ordinarily pay, often at all-time low prices. My strategy for this sale marathon has been simple: Stock up on the reliably potent lotions, potions and devices that keep my 52-year-old face looking as youthful as possible, my hair full and bouncy, and my skin soft and smooth.
As you scroll through these last hours of Amazon's giant sale event, you'll find thousands of deeply discounted name-brand (and very much NOT name-brand) beauty products. The deals are overwhelming, so here's how I've narrowed things down: I'm looking for well-reviewed anti-aging skin care devices along with formulations I trust and have tested myself. The only beauty items I've placed in my Prime Day cart have been steeply discounted, made with high-quality ingredients I recognize and come with a proven track record of results.
The Prime Day beauty deals below represent some of my all-time favorite products. Act fast — these prices will not last.
If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.