Curly hair, don't care! These deals deserve a stranding ovation. (Getty)(Getty)
Ask any person with curly hair, and they'll tell you every morning is an adventure. Some days you wake up with voluminous, springy spirals, and other days… not so much. Keeping curls happy and looking their best takes time, patience and, of course, products... lots and lots of products. Luckily, the Prime Day deals are here, and top-rated hair care finds from all the best curl-loving brands are seriously on sale.
If you want to spoil your strands without wrecking your wallet, now's the time to stock up. My Prime Day strategy is to buy enough salon-quality products while they're on sale to last me until next year's sale. I've done this three years running, and not only does my hair look great — I never pay full price for my favorites.
I did major damage on Prime Day 1, snagging must-haves like DevaCurl's rich cream conditioner and Curl Wow's Vital serum to my arsenal. And yes, I'm going back for more. Before I do, I'm sharing my curly girl-approved picks that deserve a spot in your cart, too. Prime Day ends on July 11 — grab these beauty buys before then and thank me later when your hair looks absolutely amazing.
Every product DevaCurl makes is specifically designed with curly hair in mind (hence, the name). The brand has been around since the early 90s, and they've prioritized caring for waves, curls and coils ever since. The products are formulated without sulfates, which can strip curls of much-needed oil and moisture. They're also made without silicones, which can cause buildup and prevent moisture from penetrating your strands. DevaCurl has tons of products to choose from — think shampoos, conditioners and stylers — many of which are highly rated by shoppers. Need a recommendation? Try the One Condition Decadence Ultra-Rich Cream Conditioner, which one shopper called her go-to. "It really brings out the curl for this 80-year-old lady," she shared.
Ouidad is the original curly-girl hair care brand. Founded in 1984, it was the first salon dedicated entirely to curls — and its NYC location is still going strong. Today, the brand offers a full range of at-home products designed to treat textured hair with care. Its anti-frizz formulas are especially beloved, thanks to their ability to keep humidity-induced chaos in check. One shopper called the brand's Climate Control Defrizzing Shampoo "The best shampoo out there," while another added "its transformative effects on managing frizz have truly impressed me."
As far as curly girl icons go, Tracee Ellie Ross is one of the greats. She has an envy-inducing head of hair, so when she introduced her very own hair care line, Pattern, back in 2019, the girls were clamoring. While some celeb beauty collections are all hype, that is not the case with Pattern; these products deliver real results... and it's refreshing to know that Ross also uses them herself. Ross' current "one product wonder?" The Curl Mousse, which one Amazon customer described as "The BEST product ever! This really defines my waves! I use about eight pumps on damp hair. I used my diffuser and voila! I have waves for days! I walked in 100% humidity and it wasn't affected. My hair is soft and very shiny without crunch. This is a routine changer for sure."
Hair care girlies know (and love) Color Wow's Dream Coat spray; it's the best of the best when it comes to taming frizz. So, when the brand tried its hand at products for curly hair? No surprise they knocked those out of the park too. The Curl Wow collection is only two years old, but already has legions of fans (myself included!). One person who has thick, curly hair called the Vital Natural Serum "the best product I've ever used." Another raved, "The stuff is amazing for a girl that has naturally curly hair. It works wonders!! My curls have never seemed so healthy and bouncy."
If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
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The reviews quoted above reflect the most recent versions at the time of publication.
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