Black Friday has arrived. Here's how to get all the goodies for less. (Walmart, Amazon)
Okay, we know it's technically Saturday. But if you held off yesterday, there are still Black Friday deals aplenty today. The hopping event of the year, which was routinely held solely for the one day after Thanksgiving has new meaning. For us shopping editors, it's been a month-long marathon of combing through thousands of deals to find the very best price breaks.
And we'll be here all day (and all weekend) fanatically checking price histories and comparing items across retailers to find you the best prices you can still gobble up. You'll find our picks below — and there are plenty more in our roundups of the best Black Friday deals to shop at Amazon and Walmart too.
Trending deals:
Inse Cordless Stick Vacuum for $75 (was $220): Save $145
Kate Spade Sienna Crossbody for $65 (was $299): Save nearly 80%
Skechers Go Walk Slip-On Sneakers for $49 (was $65): Martha Stewart- and editor-approved
Samsonite Freeform Hardside Luggage, 2-piece set for $205 (was $350): Lowest price of the year
Apple AirPods Pro (2nd gen) for $154 (was $249): Lowest price ever
This trim crossbody, more than a ridiculous 80% off right now, is a fabulous choice for an upcoming late-fall/holiday season wedding. You can fit your cards, cash, phone and a few extras, and you'll look great doing it. "I use it for concerts and sporting events when you only need to carry minimal items," shared a Kate Spade shopper.
Puffiness, bags and dark circles are no match for these No. 1 bestselling, vitamin-infused under-eye masks. All you do is place one under each eye, leave them on for 20 minutes, remove and admire your firmer, brighter-looking skin! No one needs to know you were up scrolling through Instagram instead of getting your eight hours of sleep. This is one of the best prices we've ever seen for this pack — just 50 cents per pair!
"These are by far the best eye patches I've used," raved a bright-eyed reviewer. "I'm 64 years old and, due to multiple major life stressors over the last three years, have gone from looking 20 years younger than my age to looking every minute of my years. I've tried everything and have spent a small fortune trying to look less haggard and puffy. These patches are amazing. The box says you'll see a difference in a few days, and I really did. No wrinkles under my eyes, and it lasts through the workday rather than the 10 minutes I've seen with some other patches. Put them in the fridge; they feel extra good!"
Not only is the internet in love with Our Place's aesthetically pleasing cookware, celebs like Selena Gomez are fans, too (she's even collaborated with the brand!). The most famous piece in the collection is the now iconic Always Pan, which was recently given an update to make its ceramic nonstick coating even more slick (and free of PFAS, to boot). This versatile vessel can be used for searing, braising, frying, steaming — practically anything. Plus, its handle doubles as a rest for the included wooden spatula, and it's oven-safe up to 450 degrees Fahrenheit. It even comes with a steamer basket/colander!
Amazon's No. 1 bestselling suitcase set is this one from Samsonite, and it's on sale! It includes two bags: a 21-inch carry-on (good for those traveling domestically) and a 28-inch checked bag. Both are equipped with 360° spinner wheels and telescopic handles. They're also incredibly durable, fans say, and come with a 10-year warranty to back 'em up.
"Very light and holds many items," confirmed one five-star fan. "I thought the material was too thin compared to my old Samsonite suitcase, but it had no problem with two weeks of travel and lots of transits."
I've been lucky to avoid power outages in my most recent home, with one exception: During the 2022 Stanley Cup Playoffs. My wife and I were watching the Colorado Avalanche when the power went out. Bummed that I was going to miss the rest of the game, I looked out the window and saw that my neighbor had the game going via his outdoor projector, which was plugged into an Explorer 1000 v2. Lesson learned.
Its two USB-C ports, one USB-A port, one DC car port, and three AC outlets mean you can charge your tech as well as run a space heater. For an extra $250 you can add solar panels, which can charge this from 0-80% in just 2.4 hours.
What could be better than wrapping up the day with a luxurious foot massage while you binge your favorite shows? This top-seller has five intensity modes and four programs so you (or your recipient) can enjoy a custom relaxation sesh, complete with heat.
With the on-page coupon and Yahoo's exclusive code 20UF9MT6, you're getting it for an all-time low.
We have entered prime baking season, and at 5 quarts, this No. 1 bestseller can hold enough dough to make up to nine dozen cookies or four loaves of bread at a time. With 10-speeds it can tackle any kitchen task you can throw at it and with 59 touchpoints, it ensures the most evenly-mixed dough (without ever over-mixing).
This is the lowest price it's been since spring, making it a timely deal that's just right for the holidays.
At just 3.1 pounds, this lightweight stick vac is mightier than it appears. It transforms into a handheld and comes with multiple attachments to tackle messes in practically every part of your home. Plus a 5-layer filtration system means it'll really capture all of those teeny micro-particles like pollen, pet dander, mold spores, skin flakes — and loads of other disgusting things you don't want to know about but want your vacuum to suck up.
According to our price trackers, this 76% off deal is the lowest this 6-in-1 stick vac goes.
There's a reason folks are gaga for the latest model of these top-rated earbuds — many reasons, in fact. For starters, they offer rich, crisp sound and superior noise cancellation, allowing you to enjoy music, podcasts, audiobooks and more without outside commotion getting in the way. This model lets you control the volume simply by swiping the stem, and you'll receive four pairs of silicone tips in different sizes for customized comfort.
Our tech editor named these best wireless earbuds overall, saying, "What you get here is even better ANC, a bump in battery life, extra-small ear tips for users with smaller ears and an adaptive-audio mode that adjusts noise-cancellation and transparency modes based on the sounds around you. Meanwhile, Apple's charging case now has a speaker (for use with Find My) and a USB-C port in place of Lightning (the better to match with the USB-C iPhone 15)."
Yahoo's cooking expert, Lisa Schweitzer, flipped dozens of pancakes and fried egg after egg to find the best nonstick pan, eventually crowning this Tramontina 10-incher the winner. Schweitzer, who has a degree from the French Culinary Institute, calls this pan “a dream” to cook with. (The real dream might be that it’s also dishwasher safe!)
Grab this fave frying pan while it’s hot — not literally — because right now it's at its lowest price of the year, cheaper than any other pan we tested. And don't miss these other Black Friday kitchen deals we found.
Amazon's Black Friday sale dropped back on Nov. 21 — and the retailer continues to drop fresh deals daily. Still, expect more deals on TVs and laptops as well as Amazon-owned tech, such as the Echo Dot and Fire Stick.
"Watch for special promotions to drop the cost of Audible Premium Plus by 60% for three months, or for Amazon to offer a $5 coupon off print book purchases of $20," says Julie Ramhold, consumer analyst with DealNews.com.
She also notes the importance of a Prime membership this Black Friday: "Prime members have the advantage, as their membership can provide early access to select Lightning Deals," she says. "These are difficult to grab as the very best ones sell out in an instant, so Prime members having an extra window of opportunity to shop is invaluable." If you have Amazon Prime, you'll get access to new movies, free shipping and two-day shipping on many items. Not yet a member? No problem. You can sign up for your free 30-day trial here.
Walmart kicked off its official online Black Friday sale earlier this month and has been adding new deals daily on top brands, like Apple, Ninja, Shark, Dyson and more.
"At Walmart, you can find major discounts on items across a wide variety of categories — however, the biggest deals are in tech and home goods," says Kristen Gall, retail and shopping expert for Rakuten.
Target Black Friday deals are live online, and you can also shop in person — the retailer's doors opened at 6 a.m. local time.
"Target is great for shopping both Black Friday and Cyber Monday," especially for Target super fans, says Ramhold. "RedCard members will get extra benefits in the form of 5% back and free two-day shipping on tons of items as well, on top of Target's already affordable prices. This one is going to be best for toy deals, as we expect to see huge discounts, as well as buy-one-get-one promotions to sweeten the deals."
You can shop great Black Friday deals online at Kohl's, but if you prefer brick-and-mortar shopping, the retailer opened its doors at 5 a.m. local time.
"Kohl's is especially good for clothing and shoes around this time of year, but it's going to be particularly beneficial to those who shop the store regularly and are familiar with Kohl's Cash, as that is often the element that makes some of the deals so notable," Ramhold says.
The outdoor retailer is famously closed on Black Friday, but you can still shop all the goods for less during REI's online Black Friday sale.
The tech retailer is offering huge discounts on Apple MacBook Airs, Android phones and Samsung TVs during its already-live Black Friday sale online. In-store shopping on Black Friday started as early as 5 a.m. local time in most locations.
At this legendary department store, you can already get Black Friday deals on "all kinds of things, from toys to dinnerware to clothing to bedding and more," says Ramhold. "But its standout offers usually revolve around home items and small kitchen appliances, thanks to rebates on the latter that usually make them especially affordable."
Gall adds, "Shoppers can expect incredible savings for Black Friday, from KitchenAid appliances and cookware to bedding and bath essentials to furniture."
Looking for deals on tools? Black Friday could be your day. At Home Depot, you can score tools for up to 50% off, while Lowe's has Black Friday discounts on specific brands like Craftsman and offers gift cards with select purchases. Both retailers opened their doors on Black Friday starting at 6 a.m. local time.
"Home Depot and Lowe's don't do as splashy sales as some of the big-box contenders, but they have great values on Black Friday for big-ticket home items, smart home devices, home security bundles, grills, tool sets, power tools and even ladders. They're also some of the best sources of appliance package deals," says Kristin McGrath, shopping expert with RetailMeNot.
Officially, Black Friday 2024 is Friday, Nov. 29, but many retailers — including Amazon — launched their Black Friday sales early. Because of this, many people are starting to refer to the entire month as "Black November."
Because it's such a major day for commerce, the term "Black Friday" refers to businesses going from being "in the red" (losing money) to "in the black" (making a profit).
Though Black Friday is not as "in person" as it used to be, you'll be able to find the same deals online and in store at most retailers. Still, it's always wise to check the retailer's website first, in case it's offering a web-exclusive deal. Many times, retailers will match their online prices in store if they're cheaper, so it's always worth asking.
You can expect to find many all-time low prices on Black Friday and throughout the weekend into Cyber Monday. Our Yahoo shopping experts are constantly tracking prices to find you the best deals, and we'll be updating our Black Friday content around the clock.
Here's a not-so-fun fact: Apple barely participates in all the Black Friday madness. You may find a tiny discount from the company here and there, or maybe a gift card with purchase, which is what it's doing this year. Annoying? Completely. Come on, Apple, get with the program!
But all's not lost: You can still shop Apple Black Friday deals on AirPods, AirTags, iPads and more at Amazon and other big-name retailers.
October and early November sales, like Amazon Prime Day, "tend to be dress rehearsals for Black Friday," says McGrath.
Let's get down to the nitty-gritty: Gall believes that retailers' overstock categories will be the biggest predictor of Black Friday gold. That includes "home goods, gardening and furniture that they may have not gotten rid of during Labor Day weekend sales," she says.
But she notes that Black Friday will also focus on "bigger-ticket items, such as tech, including laptops, TVs and more." And that seems to be the general consensus: McGrath and Ramhold agree that sales on personal tech items will be the bread and butter of Black Friday 2024. Here are some of the favorites in this race:
Laptops: Ramhold calls laptops "one of the quintessential Black Friday items" and says to "watch for prices to drop as low as $90 for things like simple Chromebooks, while laptops, in general, could be priced as low as $229 or see discounts up to $800 off."
Smartphones: Ramhold predicts major retailers will offer the latest Android smartphones and iPhones bundled with gift cards worth hundreds, "which can be used on later purchases and boost the value of these deals."
TVs: McGrath recommends looking to the major retailers and studying their Black Friday ads so you can pounce on the Black Friday TV deal you want before it's gone. "Stock sells out quickly on the best-priced sets, and there are always a few headline-making deals that get a ton of hype and sell out in minutes," she says. "Zero in on the 4K TV you want, have some backups and get ready to shop as soon as the Black Friday sale kicks off."
Cameras: Expect deals on everything from Fujifilm's instant Instax cameras to DSLRs, says Ramhold.
Apple products: Look out for great deals on AirPods, especially AirPods Pro, which are "still immensely popular, and retailers like Walmart, Amazon, Target and Best Buy will likely offer the lowest price of the year," says McGrath.
Toys: Historically, the best toy sales happen in December, says Ramhold, but "Black Friday toy deals should be pretty big." She says to expect up to 85% off at major stores.
Kitchen: Among Black Friday kitchen deals, KitchenAid mixers are the products to watch, experts say. These are expensive, and Black Friday deals knock down the price to almost affordable for many shoppers. Last year, we saw KitchenAid stand mixers sell out quickly, so be ready to jump on a good deal if you see it.
Do your research: Ramhold recommends making a list of items that you're interested in buying, then noting their current prices at the retailers where you like to shop. That way, you'll be able to spot a great Black Friday deal as soon as you see it. "The most important thing is to know exactly what you want. What specs you want in a TV or laptop and which headphones you want," says McGrath. Echoes Gall: "Consumers shouldn't assume that just because a product is discounted, it's the best price out there. I recommend checking for the product on one to two other retailers to compare the regular price with a potential 'sale' price to ensure you're actually getting the best deal."
Stay on top of the ads: Pay attention as Black Friday ads come out, says Ramhold. “It may be helpful to follow your favorite retailers on social media and sign up for their email newsletters as well, since they may announce the ad release that way as well as other important details, like when the sales will begin." Gall calls the ads "your Black Friday road map for deals."
Check out holiday price guarantees: Have a few favorite retailers? "Check to see if they're offering any kind of price match or guarantee for Black Friday," advises Ramhold. The idea is that you'll know whether you can request your preferred retailer match the price of a competitor during a Black Friday event, or whether you'll have to shop with the competitor instead. "And if there's a price guarantee in place, it's good to know that if you buy something early on and it later drops in price, you'll be able to receive a price adjustment for the difference."
Try to get cash back: "In addition to doing a price comparison, you can ensure you are getting the absolute best price by stacking deals to maximize savings," says Gall. "Cash-back services like Rakuten allow you to earn cash back on top of sale prices. For extra savings, plan to apply promo codes or digital coupons, and use a rewards credit card to extra earn points or cash back."
