Amazon's bestselling concealer is now on sale for just $8! (Photo: Amazon)
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Sure, everyone can use a good concealer to hide those dark circles, age spots, and a random blemish or two. But a concealer that helps you look younger? Well, that's an absolute must-have.
Maybelline's Instant Age Rewind Concealer, Amazon's number one bestseller, is designed to reduce signs of aging like fine lines, dark circles, and dull, tired-looking skin. Because the formula is infused with Haloxyl, it's able to brighten the under-eye area and reduce puffiness without caking or creasing. And lucky for us, it happens to be on sale right now for $8 (was $10).
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)
There are many things to love about Maybelline's Instant Age Rewind Concealer, but the biggest benefit is right there in the name. Wrinkles and crepey skin are easily hidden, because the creaseless formula helps prevent the concealer from settling into lines and, therefore, spotlighting them.
The formula itself is also incredibly versatile. First and foremost, since the concealer comes in 16 different shades, from Cool Ivory to Deep Bronze, there's a shade to match nearly every skin tone. If you have issues with redness or dark patches on your skin, the concealer will readily cover that as well, offering more full coverage where you need it.
The applicator is one more reason to appreciate this wonder. Unlike other concealers which require you to squeeze formula out onto your finger, or apply it with a doe-foot applicator, Maybelline's concealer features a small sponge at the top that allows you to apply the product precisely where you need it while helping to blend that product in. A few clicks of the top applicator will start to push that product into the sponge, so you never actually have to touch the concealer if you don't want to. It also allows you to more easily build up your coverage, so if you need more product in certain spots and less in others, all you need to do is click the top accordingly.
You can even use Maybelline's Instant Age Rewind Concealer to contour your face, applying a lighter concealer in areas you want to highlight, and a darker shade of concealer to act as a bronzer and add further definition to your face.
Shoppers are obsessed, with over 86,000 having tried the product and given it five stars.
"Best under-eye concealer ever," one five-star reviewer says. "I am 67 years old, have tried them all and I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued."
"I have tried countless concealers for my under-eye circles — most of which cost triple the price of this one by the way," another says. "I figured I’d try this on a whim because the reviews were so great and it was so inexpensive. It’s officially become my new favorite concealer. It’s not cakey, it blends easily, it doesn’t crease and it lasts all day."
This reviewer loves how seamless the coverage is. "I'm 68 yrs old, don't have too many lines around my eyes, but most concealers seem to settle into what lines that I do have, accentuating them, and caking," they say. "This one does not settle into my lines. I love it, and the price is great, too."
Bonus pro tip: opt for a shade lighter than your skin if you're looking to help brighten under your eyes.
The reviews quoted above reflect the most recent versions at the time of publication.
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