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Amazon has a new secret section full of neutral styles that scream 'rich mom'

Rebecca Carhart
Rebecca Carhart
Hidden away in a secret Amazon storefront is everything you need to nail the "rich mom" look on a budget. (Amazon)

Hidden away in a secret Amazon storefront is everything you need to nail the "rich mom" look on a budget. (Amazon)

As a long-time style editor, I love shopping Amazon's massive fashion selection as much as the next person, but you know what excites me even more? Unearthing the mega retailer's secret sections. These hidden gems feature pieces just waiting to be discovered. I recently stumbled upon one such virtual storefront that's overflowing with stunning neutral styles that give off that "rich mom" energy so many are talking about. You know the look — it says, "I have money, but I won't rub it in your face."

Amazon's "Summer Neutrals for Her" storefront is a "quiet luxury" one-stop shop brimming with chic pieces you could easily picture Meryl Streep or Diane Keaton wearing in a Nancy Meyers film. Think comfy linen pants, sumptuous pullovers, oversized button-ups and airy dresses, all in soft neutrals — no loud prints and flashy logos are allowed in rich-mom fashion. And sure, the "stealth wealth" style is all about looking like you have money, but this is Amazon we're talking about, so you don’t need a trust fund to rock the aesthetic. I rounded up my fave affordable picks — prices start at just $24 and everything is under $100.

The crisp white shade of this dress oozes wealth — because only someone with a large bank account would be blissfully unconcerned about stains. But if you are prone to spills like me, there are eight other styles to choose from. If a flattering neckline, feminine details, an airy silhouette and — what else? — pockets appeal to your inner rich mom, this one is for you.

$34 at Amazon

You know what rich moms love? Linen. It's a floaty, summer heat-appropriate fabric that, yes, wrinkles easily, but that's what money is for ... you hire that ironing job out. For the hoi polloi like us, that's what steamers are for. If you're not too iron-averse, this sleek pair of shorts exudes quiet luxury and polish. Honestly, the hardest decision I'm facing is whether to go with the white or khaki.

$55 at Amazon

Styled with stealth wealth in mind, white jeans are an essential part of any rich mom-inspired wardrobe. Wear these with a button-down and a sweater draped over your shoulders, and people will wonder how diversified your portfolio is. Want the rich-mom look without having to shell out for a rich-mom dry-cleaning bill? These also come in a blue and green wash. Or check out the Vanilla Pudding shade that looks very similar to the "it" color of the season, butter yellow.

$46 at Amazon

OK, yes, this pick has a label name on it, but it's tiny and gold and almost blends into the bag, so it doesn't count. And that raffia handle? Gorgeous, but also just impractical enough to exude big rich-mom energy (BRME?). On a more serious note, this bag is objectively beautiful, and it comes with a detachable shoulder strap just in case that handle eventually rattles your inner proletariat. 

$55 at Amazon

Breezy and effortless, the simplicity of this midi skirt encapsulates that "I don't chase trends, I invest in staples" vibe that the stealth-wealth crowd embodies. I’m obsessed with the breathable white linen fabric here because, come on, nothing says “rich mom” quite like the illusion of not sweating a drop. This would look fab paired with a crisp white top for a sophisticated monochromatic look, but it also comes in a lovely pale green and classic black if that's more your style. It's also quite size-inclusive, ranging from XXS all the way to 5XL. 

$70 at Amazon

As you can probably tell by now, linen staples are the key to mastering this trend in the summer — much like cashmere and wool reign supreme in the winter. An airy tank in the luxe-but-laid-back fabric is one of those deceptively simple pieces that will elevate any look. Pair it with tailored trousers, gold jewelry and some oversized sunnies and suddenly you look like you're en route to your private plane and not running to catch the subway.

$78 at Amazon

The chunky fisherman knit and effortless slouch of this sweater says, "I stole this from my grandfather's lake house," when in reality, you bought it on Amazon for less than $25. While technically a men's sweater, this pullover snuck its way into the hidden women's storefront because so many of us ladies were buying the timeless topper for ourselves. And who could blame us? Wearing this over just about anything will make you look like you know how to layer like a pro — a skill that wealthy women seem to inherit naturally. 

$24 at Amazon

You can't have a "rich mom" wardrobe without a classic button-down shirt. Throw on this timeless piece and cosplay a woman who spends her afternoons lunching with the ladies, even if you’re actually off to the office. The soft taupe color feels classy and elevated and definitely not like a passing trend, which is what we’re aiming for, after all. Plus, the relaxed silhouette offers tons of styling options: tie it, tuck it, layer it under a sweater — you could even wear it unbuttoned over a swimsuit as a sleek cover-up.

$27 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

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