We're covering Prime Day in real time to make sure you're getting the best deals possible! (Amazon)(Getty Images)
[Editor's Note: Please follow along with our updated Prime Day deals coverage here.]
We've been covering Amazon Prime Day (Amazon Day for short; Prime Big Deal Days if you're being a stickler) since it officially launched at 3 a.m. yesterday. We've been running our coffee machines to their breaking point (if you need a new one, too, this Keurig deal is one of our favorites) to bring you the best deals as they drop. Whether you're looking for the latest tech must-haves or shopping for skin care essentials, we've likely found the deal worth your hard-earned money.
Because as savvy shoppers know, between inflated MSRPs and "sale" prices that last for months on end, not all deals are created equal. We fanatically check price histories, compare items across retailers to find the lowest on-net pricing, and consult with our subject experts to bring only the real deals.
We'll be updating this guide in real time as we scour the thousands of deals — adding the latest and greatest steals at least every 15 minutes — to make sure you're shopping the only ones that matter. (Our most recent finds are in the Rare Deals section, below.) Our latest update? Some of Oprah's Favorite Things on sale and some surprising Prime Day deals.
Apple Watch SE for $170 ($79 off): lowest price ever
Levi's jeans: up to 66% off for both men and women
Lego "Star Wars" Advent calendar for $36 ($9 off): rare deal
KitchenAid: up to 34% off the brand's famous mixers
Dyson Airwrap Multi-Styler for $499: save $100
Apple AirPods Pro for $169 (save $80): lowest price ever
There's a reason for the hype surrounding Apple AirPods Pro — many reasons, in fact. For starters, they offer rich, crisp sound and superior noise cancellation, allowing you to enjoy music, podcasts, audiobooks and more without outside commotion getting in the way. This model also allows you to control the volume simply by swiping the stem, and you'll even receive four pairs of silicone tips in different sizes for customized comfort. At $189, this is the cheapest we've seen them!
Never lose your luggage, purse, car, keys — anything, really — again. Just attach one of these smart tags to the item you want to track, and you'll be alerted to its whereabouts via your phone. The deal on this four-pack brings each tag down to about $16 (they typically retail for $25 to $30 a pop). Grab a few for your, er, forgetful family members...
Make fighting with your family members over power outlets a thing of the past, courtesy of this electrifying gadget. It's equipped with five AC outlets and four USB ports, enough for everyone to charge their iPads, iPhones, MacBooks (you get the picture) all at once. Oh, and it's so much sleeker than having a power strip on your floor — and you won't have to worry about tripping over it.
No, it's not a massive discount, but this bestseller is within a dollar of its all-time low (and it's retailed for as much as $20 in the past).
"I've tried a lot of eye creams," says Senior Beauty Editor Jennifer Romolini. "And, for my money, CeraVe makes the best drugstore depuffing/under-eye brightening treatment currently on the market. Not only does it feel good on your skin (absorbs quickly, no gross pilling), it's also fragrance-free, hypoallergenic and non-comedogenic. Olivia Wilde loves it, along with thousands of reviewers, who say it's like Botox in a cream. I'm not sure about that claim, but I do know this is a quality skin care staple at a price everyone can afford."
At over 40% off, it's within a dollar of its best price all year.
Just $36 for an Oprah fave with code YahooKelsey? Sign us up!
This dynamic duo made Oprah’s Favorite Things list in 2023, and we can see why. Pack makeup into the small pouch and stuff it inside the larger drawstring one, which also turns into a chic crossbody thanks to the removable strap.
Back in 2022, Oprah raved that these quilted nylon slippers with memory foam insoles "makes it feel like you’re walking on a cloud." Amazon shoppers agree, with one pointing out that "because they have a sole on them that can go outside in the rain I find myself wearing them to take the garbage and recycling containers to the curb."
Choose from six bold colors, including the aptly named Sangria shade shown here. Savings may vary by color, so go with Sangria, Pavement or Peacoat if you want to score the best deal.
In case the idea of applying a snail secretion to your skin never crossed your mind, take it from thousands of Amazon shoppers — it's effective! This serum has amassed a cult-like following thanks to its lightweight, refreshing feel and hydrating, rejuvenating effects. Snail mucin not only helps boost collagen and elastin for a firmer look and feel, but it can also gently exfoliate for a smoother texture while also soothing the skin. Reviewers reported noticing everything from a brighter complexion to a reduction in the appearance of fine lines and dark spots after using. Good skin care can cost a bundle these days, so to find such a highly-rated product on sale for just $14 is a win in our book.
We spotted Michelle Pfeiffer wearing a black turtleneck nearly identical to this one, which is currently on sale for one of its best prices yet (50% off). This classic piece will be perfect for layering under your fall jackets and, when the time comes, your winter puffer.
"These stay put even on a 45-year-old getting her butt back in gear at CrossFit," said this fan. "There are moves that make all other leggings fail and make the song 'Rolling in the Deep' have a whole new meaning. If you are tired of pulling up your leggings over your curves ... these are the best bang for your buck."
'Tis the season for frigid feet — unless you have this No. 1 bestselling space heater at the ready. Small, yet mighty, this toasty appliance can warm up to 200 square feet of space in mere seconds, has two heat levels and even doubles as a fan come summer! Get it for 45% off.
It's pruning season! This small-but-mighty, No. 1 bestselling chain saw is powerful enough to take down tree branches, yet weighs under 2.5 pounds. It's also cordless. Overgrown shrubs, you've met your match.
iPads are never going to be a cheap purchase, but you can score this 9th-gen model now for $80 less. Enjoy 64GB of storage, along with an all-day battery life and wide front and back cameras. A 10.2-inch retina display gives you plenty of space to shop online, stream your favorite videos and more.
This little gadget will give you an instant upgrade to the performance of your TV.
You get so much with this kitchen system: A 72-ounce pitcher, 8-cup food processor and two 16-ounce single-serve cups you can take on the go. With a brand like Ninja, you know you're getting a quality product, so the fact that this 2-in-1 blender/food processor combo is just $100 is pretty astounding. At 50% off, it's the lowest price we've seen it for in years.
If your car doesn't have built-in charging ports for your phone and other devices, don't worry. This adapter can juice up two devices at a time while you're on the go (and it charges fast!). Shoppers are impressed: It's earned a five-star rating from over 30,000 reviewers.
"This charger fits my car's port very snugly, which means a much more positive connection," another reviewer wrote. "The two USB ports are handy, and the circuitry prevents damage, as well as detects what charge amount/rate each connected device requires, without needing switches. Simply plug into the car port, then plug in the device, nothing more, easy-peasy and worry-free."
An air fryer is just the ticket when you want a hot meal without turning on the oven. This top-rated model heats up quickly and holds up to 2.5 pounds of fries or 14 wings at a time. Plus, it can be used to dehydrate food, proof bread and even bake desserts. We've never seen it on sale for as low as this before.
"I have had several air fryers that I’ve spent hundreds of dollars on and this one is my absolute favorite one of all!" gushed one satisfied shopper. "It does not smoke or smell. It’s so quiet too ... and you don’t have to use much oil."
Check out our roundup of the best air fryers for more.
These No. 1 bestselling fabric-softening balls can be reused for over a thousand laundry loads. They're made entirely of wool, and they will not only make your washables plush but also shorten their drying time in the process. What's more, they'll save you tons of money on not-so-eco-friendly dryer sheets. At 50% off, consider them our favorite laundry hack.
This Jennifer Aniston-fave serum stick is the ideal delivery system for softening fine lines, prepping skin for makeup and targeting dry patches. Made of 80% squalane — a known skin fortifier — it's fragrance-free, cruelty-free and dermatologist-tested. We've tried this ultra-silky balm and it leaves behind a dewy finish plus it's beyond-amazing for smoothing the undereye area before applying concealer, to avoid makeup settling into fine lines.
Listen up: Our senior tech writer, Rick Broida, has spent the past two decades testing (and testing, and re-testing) hundreds of earbuds. So, when he's surprised by just how good a $40 pair performs, you need to check them out ASAP. When he tested some of the best earbuds on the market, he named this pair the best budget option, praising their sound quality and noise-canceling abilities. And this wallet-friendly option just got even more budget-friendly, currently down to $20 — the lowest we've ever seen them.
Engineered for everyday quick cleaning, this fan favorite takes on stubborn dirt and dust with ease, reviewers say. The V8 tackles both carpets and hard floors. Convert it to a handheld and watch it clean your car, stairs and upholstery like a champ.
"One of the best investments I’ve purchased recently," shared one happy home cleaner. "It’s super lightweight, suction is out of this world, the air feels so much cleaner after one use and it’s extremely easy to dump. Also super satisfying to see how much it gathers in a short amount of time ... there is nothing like a Dyson!"
Transport your Star Wars-loving self to a galaxy far, far away with this 24-day countdown. You'll uncover plenty of familiar faces in their holiday best — Jawa wearing his ugliest Christmas sweater and BB-8 disguised as a snowman, to name a couple — along with 14 droids and all the makings for a covert workshop.
My advice: Snag this 263-piece while it's a rare $7 off. Merry force be with you.
If you've been debating buying an air fryer, now's your shot — Our Place's Wonder Oven is $40 off, bringing it down to the lowest price we've ever seen at Amazon.
One of the best air fryers we've ever tested, this 6-in-1 countertop hero cooked the usual suspects — french fries, breaded chicken tenders, chicken wings and crab rangoons — to (tender, crispy) spec.
Meet your new cuddle buddy. Pairs well with hot apple cider, mystery novels and a glowing fire. Yes, the brand famous for its cushy boots is behind this dreamy couch accessory, which checks off all the right boxes: Its double-sided design makes it super plush, while the combination of flannel and faux fur will feel like heaven against your skin (and you'll be able to switch things up depending on your mood).
Apply the on-page coupon, and it'll bring the price down to the lowest we've ever seen.
Need a new Apple Watch? The SE is $50 off. It offers 18 hours of battery life, and you can use it to count steps, track workouts, send texts, detect falls and more. It will alert you if your heart rate is low, high or irregular and send you a notification when your cardio is low for the day (time to get moving!).
"Its sleek, lightweight design makes it easy to wear all day," said one shopper. "The interface is intuitive, and navigating apps and features is a breeze. Since I’ve had it, I honestly can't imagine going without it. It keeps me connected, tracks my fitness, and helps me stay organized easily."
Hate using matches? This rechargeable device makes lighting candles a breeze, thanks to its longer length. Plus, it's safer than using a traditional lighter, since it ignites without emitting a flame.
This deal brings the price down to as low as we've ever seen it, so grab a few!
The exact puzzle that Oprah completed and included in her 2023 list isn't part of the sale, but this festive one is. It's a tad bigger than Oprah's (300 pieces, to be exact), but that just means it'll give you and your loved ones more time to unplug this holiday season. Once you're done, seal it with the puzzle glue and put your handiwork on display for all to see. That means, you get a family-friendly activity and seasonal decor for less than $40 — that sounds like a steal to me!
See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. And find Prime Day sales to shop on AOL, handpicked just for you.
If you have Amazon Prime, you’ll get the full spectrum of Prime Day discounts along with free shipping. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
With decades of deal-chasing under our belts, we know a good deal when we see one — we can sniff out a great sale like nobody’s business. We know you like to save money and get the best products at the best prices, so we have a team of writers who scan deals every day, helping you find stellar sales on the products we review and even some exclusive discounts. Not every Prime Day deal is the real deal. Just because something is on sale, it doesn’t necessarily mean you should buy it. We obsessively comb through price histories and shout from the rooftops when we find an all-time low or a Black Friday-like discount. When we evaluate a deal, we adhere to strict guidelines based on research and testing. When we don’t think something’s worth your while, we won’t cover it.
Britt Ross: As a writer on Yahoo's shopping team, Britt covers deals on practically anything you can buy online, though home and kitchen products are her bread and butter. (That said, she can't resist a good skin-care find.) Prior to joining Yahoo, she was a market writer at BuzzFeed and Bauer Media, and spent time honing her pastry skills as a professional baker in New York City. Britt is also a longtime member of Actors' Equity Association and has performed in musicals in almost every state.
Carrie McCabe is a Connecticut-based writer, podcaster, and award-winning filmmaker. When she's not covering the latest in commerce and pop culture for Yahoo, she spends her time co-hosting a true crime/paranormal/history podcast, writing novels and screenplays, making incredible Spotify playlists, and hanging out with her awesome husband and goofy dachshund, Poe. Her coverage of celeb news and the best in shopping can also be found at Us Weekly, SheFinds and other online platforms.
The reviews quoted above reflect the most recent versions at the time of publication.